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Gazal & chanchal

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  • 1. In the trust between dettol and lifebuoy explain the different product of the two in soap and the liquid hand washes category and which has more market share and why? Case study given by college
  • 2. Lifebuoy Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India.
  • 3. ● The Company has over 16,000 employees and has an annual turnover of around Rs.25,206 corers (financial year 2012 - 2013). ● Unilever has about 52% shareholding in HUL. Market Shares
  • 4. TYPE OF LIFEBUOY SOAP & hand wash
  • 5. Reckitt Benckiser is a British multinational consumer goods company headquartered in the united kingdom. It is a major producer of health, hygiene and home products. Reckitt Benckiser's brands include Dettol , Strepsils , Veet ,Clearasil, Lysol, and Vanish. Dettol
  • 6. Type of Dettol Soap & hand wash
  • 7. Market share Reckitt Benckiser is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalization of approximately £31.6 billion as of 13 February 2013.
  • 8. Strength •High consumer awareness. •Most popular brand in the rural market •Excellent brand visibility. • Better consumer awareness •Limited market in rural markets •Good brand visibility. Lifebuoy Dettol
  • 9. Weakness •Not been perceived as a beauty soap. •Lower market penetration urban areas as compared to rural areas • Available in beauty soap. (dettol skincare soap) •Lower market penetration rural area as compared to urban areas. Lifebuoy Dettol
  • 10. Opportunity •Used global epidemics like swine flu to promote products. •Imparting education about importance of hand washing. Lifebuoy Dettol •Tie-ups with schools, hospitals, hotel chains etc. •Imparting education about importance of hand washing.
  • 11. Threats •Competitor offering similar levels of protection (dettol, safeguard) •Considered to be a low- end product. Lifebuoy Dettol •Other main players in the antibacterial category ( lifebuoy, Savlon ) •Other emerging players and alternatives available
  • 12. Comparison
  • 13. Comparison BASIS DETTOL LIFEBUOY COMPANY NAME RECKITT BENCKISER HINDUSTAN UNILEVER LIMITED MARKET SHARE 8.2% 14-15% END USE YEARS 50 YEARS 75 YEARS TURNOVER 31.6 BILLION POUND 25206 CRORES POPULARITY IN MARKET IN URBAN MARKET IN RURAL MARKET