1. Sachin and Virag are two enterprising youth. They have passed out from IIM,
BANGLORE. They thought instead of doing a job, they will launch fresh vegetables
in India markets. Having learnt of the future conventional food, they decided to
venture into cultivation of mushrooms.
Mushroom are known to be the best alternative food for vegetarian.
For Sachin and Virag fund raising a serious handicap for mass production.
However, the first trial batch of mushroom that they produced was bought by star
hotel in Banglore. Further, the hotel placed orders for supply of 20 kgs every day
Now mushroom industry is run by small entrepreneurs, like Sachin and
Virag. Another big player M/s Ashtavinayak Mushroom equipped with cold
storage facility was more interested in the export market.
Sachin and Virag have set their sight high. They aim to sell mushroom in
a very big way all over India. Mushroom have a great market potential and is a
2. Q1. How will we advise Sachin andVirag to
increase the consumer awareness about this
new food ?
Q2.What would be our suggestions regarding
distribution channel for mushrooms ?
3. ByTest Marketing.
By Sample Distribution.
By Event Marketing.
Mushroom recipe booklet distribution.
By approachingTV programs like khana khazana,
Master chef etc.
By spreadingAwareness and Publicity:
6. Distribution network
Company should have:
Faster and effective distribution network by
having cold storage facility.
Delivery vans in local market and distribution
through rail or road transport to urban markets.
7. Sales person Manufacturer
Chain Store Telemarketing
8. Aayush Chabbra
Special Thanks to our Principal ma’am Vinita Mathur
and to all our teachers.