Bba ii year students work
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    Bba ii year students work Bba ii year students work Presentation Transcript

    • SAVLON DETTOL SUTHOL
    • JOHNSON AND JOHNSON :- •It was launched in India in 1993 •Savlon was positioned as a antiseptic that does not hurt while healing •That Savlon is more effective in germ killing
    • • One of the largest multinational consumer goods company in Britain. • Came in 1933 in India. • Formed in December 1999 from the merger of Reckitt & Colman and Benckiser. • Has operations in over 60 countries and its products are sold in over 180 countries. RECKITT BENKISER :-
    • •Use with bathing water for a completely germ-free bath •Use with mopping water to disinfect floors completely •Use in washing laundry to disinfect your clothes
    • GD PHARMACEUTICALS:- •Suthol is just being launched in Kerala . •The brand is fighting in the Rs 120 crore antiseptic market . •It is quite better than other antiseptic lotions available in the market
    • STRENGTH DETTOL SAVLON 1. Clinically proven to be effective germ killer,cuts/bruise s and seasonal applications. 2. Brand comes from a reputable (old) company 1. Excellent for treating skin irritations. 2. Brand comes from a reputable (new) company
    • WEAKNESS DETTOL SAVLON • Despite excellent product, limited penetration in rural markets •Competition from other similar products means stagnant market share  Lesser brand recall as compared to Dettol, which is a leader in the segment  Limited penetration in the rural segment, which is huge potential
    • OPPORTUNITY DETTOL SAVLON Tie-ups with schools, hospitals, hotel chains etc Better penetration in rural markets and emerging economies Huge consumer market to tap Popular in institutional market, can strengthen its position further
    • THREATS DETTOL SAVLON Other main players in the antibacterial category Other emerging players and alternatives available Dettol which is a big player in antiseptic market Competitive pricing