Marketing  The process of planning and executing the  conception, pricing, promotion, and  distribution of ideas, goods an...
MARKETING SATIFIES NEEDS
Need: These are the fundamental needs,such as food, water,air, shelter, clothing. Beyong the purely physical requirements,...
Want: The desire to satisfy needs inspecific ways that are culturally andsocially influence influenced.
Benefit: The outcome sought by a customer that motivates buying behavior.Demand: Customers desire for products coupled wit...
Consumer: Is the ultimate user of a good or service. Consumerscan be individuals or organizations, whether a company,gover...
Customer Satisfaction: The extent to which a products perceived performance matches a buyersexpectations. If the products ...
Market: All of the customers and potential customers who share acommon Need that a specific product can satisfy, who have ...
Marketplace: Any location or medium to conduct exchange.
MARKETING IS AN EXCHANGE OF VALUEExchange : The process by which some transfer of value occursbetween a buyer and a seller...
ALMOST ANYTHING CAN BE      MARKETED
Product: A tangible good, service, idea, or some combination of thesethat satisfies consumer or business customer needs th...
Marketing is the whole business seenfrom the customer’s point of view                       -Peter Drucker
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Marketing introduction

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Marketing Introduction

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Marketing introduction

  1. 1. Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
  2. 2. MARKETING SATIFIES NEEDS
  3. 3. Need: These are the fundamental needs,such as food, water,air, shelter, clothing. Beyong the purely physical requirements,people also need recreation, education, love, socialbelongingness, entertainment and social status.
  4. 4. Want: The desire to satisfy needs inspecific ways that are culturally andsocially influence influenced.
  5. 5. Benefit: The outcome sought by a customer that motivates buying behavior.Demand: Customers desire for products coupled with the resources to obtain them.
  6. 6. Consumer: Is the ultimate user of a good or service. Consumerscan be individuals or organizations, whether a company,government, sorority, or charity and all with different needs.
  7. 7. Customer Satisfaction: The extent to which a products perceived performance matches a buyersexpectations. If the products performance falls shore, of expectations, the buyer is dissatisfied.If performance matches or exceeds expectations the buyer is satisfied, or delighted.
  8. 8. Market: All of the customers and potential customers who share acommon Need that a specific product can satisfy, who have theresources to exchange for it, who are willing to make the exchange,and who have the authority to make the exchange.
  9. 9. Marketplace: Any location or medium to conduct exchange.
  10. 10. MARKETING IS AN EXCHANGE OF VALUEExchange : The process by which some transfer of value occursbetween a buyer and a seller.Monetary Transaction: Currency (cash, check, credit card) issurrendered in return for a good or service.
  11. 11. ALMOST ANYTHING CAN BE MARKETED
  12. 12. Product: A tangible good, service, idea, or some combination of thesethat satisfies consumer or business customer needs through theexchange process.Consumer good: The goods individual consumers purchase forpersonal or family use.Services: Intangible products that are exchange directly from theproducer to the customer.Industrial Good: Goods bought by individuals or organizations forfurther processing or for use in doing business.
  13. 13. Marketing is the whole business seenfrom the customer’s point of view -Peter Drucker
  14. 14. Next
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