Marketing introduction
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Marketing introduction

on

  • 603 views

Marketing Introduction

Marketing Introduction

Statistics

Views

Total Views
603
Views on SlideShare
603
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Marketing introduction Presentation Transcript

  • 1. Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
  • 2. MARKETING SATIFIES NEEDS
  • 3. Need: These are the fundamental needs,such as food, water,air, shelter, clothing. Beyong the purely physical requirements,people also need recreation, education, love, socialbelongingness, entertainment and social status.
  • 4. Want: The desire to satisfy needs inspecific ways that are culturally andsocially influence influenced.
  • 5. Benefit: The outcome sought by a customer that motivates buying behavior.Demand: Customers desire for products coupled with the resources to obtain them.
  • 6. Consumer: Is the ultimate user of a good or service. Consumerscan be individuals or organizations, whether a company,government, sorority, or charity and all with different needs.
  • 7. Customer Satisfaction: The extent to which a products perceived performance matches a buyersexpectations. If the products performance falls shore, of expectations, the buyer is dissatisfied.If performance matches or exceeds expectations the buyer is satisfied, or delighted.
  • 8. Market: All of the customers and potential customers who share acommon Need that a specific product can satisfy, who have theresources to exchange for it, who are willing to make the exchange,and who have the authority to make the exchange.
  • 9. Marketplace: Any location or medium to conduct exchange.
  • 10. MARKETING IS AN EXCHANGE OF VALUEExchange : The process by which some transfer of value occursbetween a buyer and a seller.Monetary Transaction: Currency (cash, check, credit card) issurrendered in return for a good or service.
  • 11. ALMOST ANYTHING CAN BE MARKETED
  • 12. Product: A tangible good, service, idea, or some combination of thesethat satisfies consumer or business customer needs through theexchange process.Consumer good: The goods individual consumers purchase forpersonal or family use.Services: Intangible products that are exchange directly from theproducer to the customer.Industrial Good: Goods bought by individuals or organizations forfurther processing or for use in doing business.
  • 13. Marketing is the whole business seenfrom the customer’s point of view -Peter Drucker
  • 14. Next