Over 8 years in digital supposed to made people know a lot. Right?
Damn no! Each day can give you a kick in the bum. Just to remind you how important is to focus on humans needs, goals, pain and details.
Those tiny things which can drive people to tears and pure madness or just make them the most awesome advocates since the first caveman said: Fuck yeah! This is awesome!
In most cases you just don’t give a… just don’t focus on every aspect of an experience, flow or visual design. You don’t care, pressure of time, to many things on your head. You name it.
It’s just wrong. Take a walk with me to see examples, why you should focus on those bloody details. Why it’s so damn important to use your brains. Why one does not simply fucks the customer. Curious? Jump in and let the journey begin.