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Digital advertising combined with TV extends reach

by Digital Sales Manager at CBS Boston on Feb 25, 2013

  • 1,292 views

Shifting up to 15% of TV ad spend to online builds higher brand recall with lower cost and better reach. ...

Shifting up to 15% of TV ad spend to online builds higher brand recall with lower cost and better reach.

That's per a new study from the Interactive Advertising Bureau, which also found that moving TV ads to digital video can increase a brands recall by 33% -- when running in conjunction with a TV campaign. (General recall is 39% higher for video ads during a full episode online than on TV).

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Digital advertising combined with TV extends reach Digital advertising combined with TV extends reach Presentation Transcript