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Realtor Presentation

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Why Staging Matters

Why Staging Matters


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  • 1. www.ProStagedHomes.com Home Staging , Redesign and Organization Judy Colburn 1315 Wickham Court San Dimas, CA 91773 909-714-1149
  • 2. What is home staging?
    • In essence home staging is - showing a house in its most attractive light to potential buyers.
    • New home builders and developers have been “staging” their properties for years because staging gives potential buyers a visual sense of the livability of the space.
  • 3. Why Staging Matters
    • Staging creates a visual experience and a theme of emotional warmth
    • Appeals to largest number of potential buyers and help them see the home’s potential.
    • Staging highlights a home’s positive features and minimizes any problem areas.
  • 4. Why Staging Matters
    • Home is made to look warm and inviting in order to help buyers picture themselves living there.
    • Staging creates a positive first impression …
    • you don’t get a second chance to make a first impression!
    • A staged home stands out from other properties in the same price range.
  • 5. Why Staging Matters
    • Helps obtain the best possible selling price.
    • Often perceived as being a well maintained
    • Buyers are less likely to discount their offer for repairs and improvements
  • 6. Why Staging Matters
    • Works in ALL economic environments…
    • - homes tend to sell faster in a slow market
    • -sell for more money in an active real estate market.
    • - sellers may recoup staging cost from higher selling price
  • 7. Why Staging Matters
    • Staging is a dynamic marketing tool for sellers and agents…
    • - differentiates you from competition
    • - you get more listings
    • - value added service for your listing package
  • 8. Why Staging Matters
    • Cost effective: existing furnishings can be used without having to purchase new things.
    • In most cases, staging can be accomplished within a day.
  • 9. Statistics Vacant Homes Previously on the Market 68% Less time on market 42 DOM 131 DOM 2007 Study 01-07 to 12-07 85% Less time on market 28 DOM 190 DOM 2008 Study 01-08 to 12-08 SOLD Staged, Listed, SOLD Un-staged Not Sold
  • 10. Statistics Occupied Homes Previously on the Market 58% Less time on market 44DOM 106 DOM 2007 Study 01-07 to 12-07 89% Less time on market 6 DOM 57 DOM 2008 Study 01-08 to 12-08 SOLD Staged , Listed, SOLD Un-Staged Not Sold
  • 11. Statistics Staged First, Listed and SOLD 44 DOM 39 DOM 2007 Study 01-07 to 12-07 33 DOM 24 DOM 2008 Study 01-08 to 12-08 Vacant Homes Not Previously on the Market Occupied Homes Not Previously on the Market
  • 12. Statistics
    • LIST OF TOP 10 HOME IMPROVEMENTS POSTED By SOUND MONEY TIPS.
    • Clean / de-clutter - 973% Average Return on Investment
    • Lighten and brighten - 865% Average Return on Investment
    • Yard - 426% Average Return on Investment
    • Plumbing and electrical - 260% Average Return on Investment
  • 13. Statistics
    • Staging - 251% Average Return on Investment
    • Update kitchen and bath - 168% Average Return on Investment
    • Paint interior - 148% Average Return on Investment
    • Carpeting = 104% Average Return on Investment
  • 14. Statistics
    • Flooring - 101% Average Return on Investment
    • Paint exterior - 76% Average Return on Investment
  • 15. Before and After
    • Family Room - before
  • 16. Before and After
    • Family Room after
  • 17. Before and After
    • Dining Room Before
  • 18. Before and After
    • Dining Room after
  • 19. Before and After
    • Guest bedroom before
  • 20. Before and After
    • Gust bedroom after
  • 21. Before and After
    • Kitchen1 before
  • 22. Before and After
    • Kitchen1 after
  • 23. Before and After
    • Bedroom before
  • 24. Before and After
    • Bedroom after
  • 25. Before and After
    • Office before
  • 26. Before and After
    • Office after
  • 27. Summary
    • Staging helps Realtors…
    • Get more listings
    • Sell more homes faster and for more money
    • Provide a value-added service to/for their clients
    • Shine in their client’s eyes.
  • 28. Summary
    • Staging typically helps sellers…
    • Sell their home easier,
    • Sell their home faster
    • Sell for higher prices than un-staged homes in their area.
  • 29. RESA
    • For more information on staging or to download the complete 2009 REAL ESTATE STAGING STATISTICS REPORT visit…
    • http://www.realestatestagingassociation.com