ESPN: The Worldwide Leader in Sports?

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ESPN: The Worldwide Leader in Sports?

  1. 1. David Weil<br />ESPN: The World Wide Leader in Sports<br />Fall 2010 James Scholar Project<br />
  2. 2. Research Question<br /> How has ESPN’s media coverage affected sports over the last thirty years? Furthermore, have sports evolved as a result of ESPN or has the sports network evolved based on how today’s fans consume sports?<br />
  3. 3. History of ESPN<br />Founded in 1979<br />N0 24-hours news or music networks yet (CNN—1980, MTV—1981)<br />Sign on show was rugged yet very exciting<br />Available in 1.4 million homes in 1979<br />5x the amount of homes a year later<br />
  4. 4. Programming<br />Sportscenter<br />Outside the Lines<br />Cold Pizza<br />Pardon the Interruption<br />Original Dramas<br />Playmakers<br />Bronx is Burning<br />30 for 30 documentaries<br />
  5. 5. On-air Personalities<br />According to Don Skwar, the sports editor at the Boston Globe, “They bring so much to people before and after the event, plus analysis and in-depth stuff”<br />Key Personality traits<br />Affable<br />Fun<br />Knowledge of popular culture<br />Entertaining<br />Exciting<br />
  6. 6. On-air Personalities<br />Seminal Seventeen<br />List of seventeen different themes or directions that a highlight might take such as the “Defense Wins Highlight” or “The History Highlight.”<br />
  7. 7. Brand Equity<br />“ESPN has turned sport into a utility”<br />ESPN2<br />ESPNnews<br />ESPN3.com<br />ESPN Zone (Recently closed)<br />ESPN Magazine<br />ESPN on Xbox 360 Connect<br />ESPN.com—Localized sites in Chicago, New York, Dallas, Boston<br />
  8. 8. Transforming Sports<br />Vernacular<br />Web gems<br />En Fuego<br />Flex-schedule for events<br />“The Decision”<br />
  9. 9. Why ESPN?<br />Takes sports seriously but not so seriously<br />Unique perspective on sports<br />Combination of reverence for sports and irreverence for every convention that pertained to sports<br />Consistent<br />Credible journalism<br />Awareness of popular culture<br />
  10. 10. What Does the Future Hold<br />Mobile Apps<br />Live-streaming video<br />iPad<br />Xbox Connect<br />ESPN 3D<br />Social media based programming<br />

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