Important to recognize social media’s use outside
Instant access to every other theatre
Impact on your brand a[er being viewed as “social media savvy”
If you get nothing else out of this, know these 9 things
ROI doesn’t make sense
Investment‐social media is cheap (though can feel <me consuming in the beginning)
Return‐you’re a nonproﬁt, beHer to think of audience (cons<tuent) development.
On‐compared to what other marke<ng?
There’s a lot of people to build rela<onships with
Measurement. This is the hardest to cover in a 1 minute ppt slide. You have to learn
what works for you.
25% nonwhite (US internet users: 15%)
Facebook users are more demographically diverse than the US internet popula<on
45% of users are over 35 (10% over 55)
Average user logs in daily, spends 55 minutes, uploads x pieces of content, fans 7
pages per month, likes #, comments #
Younger‐don’t care. Older‐don’t know.
No more facebook connect.
Community Pages are like wikipedia—public <meline
$1 billion virtual currency market. FB will do $1B total this year. Big player in growing
market. Could make buying <ckets in app easier.
Q&A‐next hot app in FB. Formspring later.
News Feed is your goal. EdgeRank is how you get there.
Aﬃnity‐checking page, previous comments, how many other friends, etc.
Weight‐more <me intensive shows up more o[en
Time decay‐why you want to update frequently
Abandoned = more than 2 months since you last checked in