Social Media for Arts Entrepreneurs at ASU

1,267 views
1,219 views

Published on

Arizona State University Department of Theatre and Film. Performing Arts Venture Entrepreneurship speaker series. September 2011.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,267
On SlideShare
0
From Embeds
0
Number of Embeds
156
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media for Arts Entrepreneurs at ASU

  1. 1. Social Media for Arts Entrepreneurs#paveASU Sept 26, 2011
  2. 2. Who am I?@devonvsmith www.24UsableHours.com @threespot
  3. 3. Discussion topics•how to use social platforms as an arts entrepreneur•how traditional arts orgs are using social media•innovations in social media in the arts 3 3
  4. 4. Millions of Unique Monthly Users 4sq & Instagram 10 Google+-25 Flickr-75 LinkedIn-100 Twitter-400 YouTube-500 Facebook-800 4
  5. 5. “People want to express themselves using your content” 500 million log in daily Spend 25 minutes/day 1/2 of activity is mobile Upload 90 pieces of content/month Like 7 pages/month Have 130 friends each 5
  6. 6. Edgerank = how content gets into the newsfeed1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up.3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm5.Stalking your friends won’t get you noticed6.Having friends who stalk you will get you noticed7.More to the algorithm than just this 6 6
  7. 7. More Posts More Engagement207 arts organizations, April 2011 7 7
  8. 8. Consider your optionsvs. 8
  9. 9. 9
  10. 10. 10
  11. 11. Facebook Insights 0 User profile 0 Stream 0 Like Box 0 Suggestions 0 Like Button 0 Ads 11
  12. 12. Facebook Advertising*Facebook sent 38% of traffic to the website Responder  Demographics30 day ad campaign, October 2010 12
  13. 13. Social Plugins 13
  14. 14. “A link economy & place to build professional reputation” 14
  15. 15. October 2010 Pew Internet & American Life 15
  16. 16. More Tweets More Engagement207 arts organizations, April 2011 16
  17. 17. Linking Facebook to Twitter decreases engagement Twitter only Linked Facebook487 arts organizations, June 2010 17
  18. 18. Watch who the pros follow & list 18
  19. 19. Hashtags 19
  20. 20. Following multiple streams 20
  21. 21. Look for outliersLook for spikes Look for influencers Look for engagement 21
  22. 22. Track click thru rates on Twitter 22
  23. 23. Twitter’s own analytics service 23
  24. 24. FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph 24
  25. 25. “Your persistent (social) identity across the web” 25
  26. 26. 26
  27. 27. 27
  28. 28. #sundance 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. QR Codes 36
  37. 37. Launch Pages 37
  38. 38. Arts Startups 38
  39. 39. 39
  40. 40. What you should be reading 40
  41. 41. 10  Secrets  of  Blogging41
  42. 42. 1.  A  strategic  plan  isn’t  required 42
  43. 43. 2.  Read  more  than  you  write,  listen  more  than  you  measure 43
  44. 44. 3.  Talking  about  social  media  aJracts   aJenKon  on  social  media  plaLorms 44
  45. 45. 4.  WriKng  about  topics  outside  your   niche  will  drive  traffic  short  term 45
  46. 46. 5.  Your  opinions  aren’t  enough* *unless  they  are 46
  47. 47. 6.  Link  link  link.  It’s  hard  to  predict  exactly   where  your  traffic  will  come  from 47
  48. 48. 7.  Link  to  people  you  want  to  meet 48
  49. 49. 8.  SEO  is  no  joke.  Figure  it  out 49
  50. 50. 9.  Steal  ruthlessly   but  aJribute   everything 50
  51. 51. 51
  52. 52. 10.  Learn  to  think  in  140  characters 52
  53. 53. Questions?53

×