Social Media for Arts Entrepreneurs at ASU

Social Media for Arts Entrepreneurs#paveASU Sept 26, 2011

Who am I?@devonvsmith www.24UsableHours.com @threespot

Discussion topics•how to use social platforms as an arts entrepreneur•how traditional arts orgs are using social media•innovations in social media in the arts 3 3

Millions of Unique Monthly Users 4sq & Instagram 10 Google+-25 Flickr-75 LinkedIn-100 Twitter-400 YouTube-500 Facebook-800 4

“People want to express themselves using your content” 500 million log in daily Spend 25 minutes/day 1/2 of activity is mobile Upload 90 pieces of content/month Like 7 pages/month Have 130 friends each 5

Edgerank = how content gets into the newsfeed1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up.3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm5.Stalking your friends won’t get you noticed6.Having friends who stalk you will get you noticed7.More to the algorithm than just this 6 6

More Posts More Engagement207 arts organizations, April 2011 7 7

Consider your optionsvs. 8

Facebook Insights 0 User proﬁle 0 Stream 0 Like Box 0 Suggestions 0 Like Button 0 Ads 11

Facebook Advertising*Facebook sent 38% of trafﬁc to the website Responder Demographics30 day ad campaign, October 2010 12

Social Plugins 13

“A link economy & place to build professional reputation” 14

October 2010 Pew Internet & American Life 15

More Tweets More Engagement207 arts organizations, April 2011 16

Linking Facebook to Twitter decreases engagement Twitter only Linked Facebook487 arts organizations, June 2010 17

Watch who the pros follow & list 18

Hashtags 19

Following multiple streams 20

Look for outliersLook for spikes Look for inﬂuencers Look for engagement 21

Track click thru rates on Twitter 22

Twitter’s own analytics service 23

FundraisingSearchInﬂuenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph 24

“Your persistent (social) identity across the web” 25

#sundance 28

QR Codes 36

Launch Pages 37

Arts Startups 38

What you should be reading 40

10 Secrets of Blogging41

1. A strategic plan isn’t required 42

2. Read more than you write, listen more than you measure 43

3. Talking about social media aJracts aJenKon on social media plaLorms 44

4. WriKng about topics outside your niche will drive traﬃc short term 45

5. Your opinions aren’t enough* *unless they are 46

6. Link link link. It’s hard to predict exactly where your traﬃc will come from 47

7. Link to people you want to meet 48

8. SEO is no joke. Figure it out 49

9. Steal ruthlessly but aJribute everything 50

10. Learn to think in 140 characters 52

Questions?53

Social Media for Arts Entrepreneurs at ASU

by Devon Smith on Sep 26, 2011

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Social Media for Arts Entrepreneurs at ASU — Presentation Transcript

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