Social Media for Arts Entrepreneurs at ASU
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Social Media for Arts Entrepreneurs at ASU

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Arizona State University Department of Theatre and Film. Performing Arts Venture Entrepreneurship speaker series. September 2011.

Arizona State University Department of Theatre and Film. Performing Arts Venture Entrepreneurship speaker series. September 2011.

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Social Media for Arts Entrepreneurs at ASU Social Media for Arts Entrepreneurs at ASU Presentation Transcript

  • Social Media for Arts Entrepreneurs#paveASU Sept 26, 2011
  • Who am I?@devonvsmith www.24UsableHours.com @threespot
  • Discussion topics•how to use social platforms as an arts entrepreneur•how traditional arts orgs are using social media•innovations in social media in the arts 3 3
  • Millions of Unique Monthly Users 4sq & Instagram 10 Google+-25 Flickr-75 LinkedIn-100 Twitter-400 YouTube-500 Facebook-800 4
  • “People want to express themselves using your content” 500 million log in daily Spend 25 minutes/day 1/2 of activity is mobile Upload 90 pieces of content/month Like 7 pages/month Have 130 friends each 5
  • Edgerank = how content gets into the newsfeed1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up.3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm5.Stalking your friends won’t get you noticed6.Having friends who stalk you will get you noticed7.More to the algorithm than just this 6 6
  • More Posts More Engagement207 arts organizations, April 2011 7 7
  • Consider your optionsvs. 8
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  • Facebook Insights 0 User profile 0 Stream 0 Like Box 0 Suggestions 0 Like Button 0 Ads 11
  • Facebook Advertising*Facebook sent 38% of traffic to the website Responder  Demographics30 day ad campaign, October 2010 12
  • Social Plugins 13
  • “A link economy & place to build professional reputation” 14
  • October 2010 Pew Internet & American Life 15
  • More Tweets More Engagement207 arts organizations, April 2011 16
  • Linking Facebook to Twitter decreases engagement Twitter only Linked Facebook487 arts organizations, June 2010 17
  • Watch who the pros follow & list 18
  • Hashtags 19
  • Following multiple streams 20
  • Look for outliersLook for spikes Look for influencers Look for engagement 21
  • Track click thru rates on Twitter 22
  • Twitter’s own analytics service 23
  • FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph 24
  • “Your persistent (social) identity across the web” 25
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  • #sundance 28
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  • QR Codes 36
  • Launch Pages 37
  • Arts Startups 38
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  • What you should be reading 40
  • 10  Secrets  of  Blogging41
  • 1.  A  strategic  plan  isn’t  required 42
  • 2.  Read  more  than  you  write,  listen  more  than  you  measure 43
  • 3.  Talking  about  social  media  aJracts   aJenKon  on  social  media  plaLorms 44
  • 4.  WriKng  about  topics  outside  your   niche  will  drive  traffic  short  term 45
  • 5.  Your  opinions  aren’t  enough* *unless  they  are 46
  • 6.  Link  link  link.  It’s  hard  to  predict  exactly   where  your  traffic  will  come  from 47
  • 7.  Link  to  people  you  want  to  meet 48
  • 8.  SEO  is  no  joke.  Figure  it  out 49
  • 9.  Steal  ruthlessly   but  aJribute   everything 50
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  • 10.  Learn  to  think  in  140  characters 52
  • Questions?53