Science of Social Media Personal Branding Keynote
by Devon Smith
- 1,567 views
Join presenter Devon Smith to learn how artists can take concrete steps to build more meaningful relationships with their audience, donors, colleagues and other important constituents. What does it ...
Join presenter Devon Smith to learn how artists can take concrete steps to build more meaningful relationships with their audience, donors, colleagues and other important constituents. What does it mean to frame a robust media strategy? Once you've started experimenting, how do you know when you've hit upon something that works? If you’ve only got 10 minutes a day, how do you prioritize? How can you measure success?
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Blogs: technology, web design, marketing, arts,
Facebook: born in Texas, 2 bachelors from University of Washington; 2 masters from Yale
YouTube: work in theatre
Twitter: social media, arts, social entrepreneurship, innovation
Flickr: travel the world
Blogs: technology, web design, marketing, arts,
Facebook: born in Texas, 2 bachelors from University of Washington; 2 masters from Yale
YouTube: work in theatre
Twitter: social media, arts, social entrepreneurship, innovation
Flickr: travel the world
Blogs: technology, web design, marketing, arts,
Facebook: born in Texas, 2 bachelors from University of Washington; 2 masters from Yale
YouTube: work in theatre
Twitter: social media, arts, social entrepreneurship, innovation
Flickr: travel the world
Blogs: technology, web design, marketing, arts,
Facebook: born in Texas, 2 bachelors from University of Washington; 2 masters from Yale
YouTube: work in theatre
Twitter: social media, arts, social entrepreneurship, innovation
Flickr: travel the world
Blogs: technology, web design, marketing, arts,
Facebook: born in Texas, 2 bachelors from University of Washington; 2 masters from Yale
YouTube: work in theatre
Twitter: social media, arts, social entrepreneurship, innovation
Flickr: travel the world
Blogs: technology, web design, marketing, arts,
Facebook: born in Texas, 2 bachelors from University of Washington; 2 masters from Yale
YouTube: work in theatre
Twitter: social media, arts, social entrepreneurship, innovation
Flickr: travel the world
Strategy (10)
Websites (15), Facebook (15), Twitter (10), YouTube (10)
Secrets (10)
Challenges (15)
Q&A (30)
Strategy (10)
Websites (15), Facebook (15), Twitter (10), YouTube (10)
Secrets (10)
Challenges (15)
Q&A (30)
Strategy (10)
Websites (15), Facebook (15), Twitter (10), YouTube (10)
Secrets (10)
Challenges (15)
Q&A (30)
Strategy (10)
Websites (15), Facebook (15), Twitter (10), YouTube (10)
Secrets (10)
Challenges (15)
Q&A (30)
Strategy (10)
Websites (15), Facebook (15), Twitter (10), YouTube (10)
Secrets (10)
Challenges (15)
Q&A (30)
Strategy (10)
Websites (15), Facebook (15), Twitter (10), YouTube (10)
Secrets (10)
Challenges (15)
Q&A (30)
Return on your time. Social media rarely costs money.
But time isn’t evenly distributed.
Be promiscuous
Be promiscuous
Simplify, specify, sexy
Scan/benchmark
Analyze yourself
Simplify, specify, sexy
Scan/benchmark
Analyze yourself
Simplify, specify, sexy
Scan/benchmark
Analyze yourself
Simplify, specify, sexy
Scan/benchmark
Analyze yourself
Determine 1 goal to address each of the challenges your organization is facing right now
Select 3 ways you’re going to reach each of those goals
Choose the social media tool that fits best
Decide which metrics will help you track progress towards your goal
Determine 1 goal to address each of the challenges your organization is facing right now
Select 3 ways you’re going to reach each of those goals
Choose the social media tool that fits best
Decide which metrics will help you track progress towards your goal
Determine 1 goal to address each of the challenges your organization is facing right now
Select 3 ways you’re going to reach each of those goals
Choose the social media tool that fits best
Decide which metrics will help you track progress towards your goal
Determine 1 goal to address each of the challenges your organization is facing right now
Select 3 ways you’re going to reach each of those goals
Choose the social media tool that fits best
Decide which metrics will help you track progress towards your goal
get comfortable with 1 platform before moving on to the next
get comfortable with 1 platform before moving on to the next
get comfortable with 1 platform before moving on to the next
get comfortable with 1 platform before moving on to the next
Action-What do you want people to do
Conversion-how many of them take action
Utility: Search/Architecture: top 4-buy tickets, donate, about us, contact
Social (icons, newsletter)
Aesthetics-artists have high expectations
Action-What do you want people to do
Conversion-how many of them take action
Utility: Search/Architecture: top 4-buy tickets, donate, about us, contact
Social (icons, newsletter)
Aesthetics-artists have high expectations
Action-What do you want people to do
Conversion-how many of them take action
Utility: Search/Architecture: top 4-buy tickets, donate, about us, contact
Social (icons, newsletter)
Aesthetics-artists have high expectations
Action-What do you want people to do
Conversion-how many of them take action
Utility: Search/Architecture: top 4-buy tickets, donate, about us, contact
Social (icons, newsletter)
Aesthetics-artists have high expectations
Action-What do you want people to do
Conversion-how many of them take action
Utility: Search/Architecture: top 4-buy tickets, donate, about us, contact
Social (icons, newsletter)
Aesthetics-artists have high expectations
Action-What do you want people to do
Conversion-how many of them take action
Utility: Search/Architecture: top 4-buy tickets, donate, about us, contact
Social (icons, newsletter)
Aesthetics-artists have high expectations
SEOMoz is a good resource
SEOMoz is a good resource
SEOMoz is a good resource
SEOMoz is a good resource
SEOMoz is a good resource
Referral sources
Organic keywords
Top content
Facebook users are more demographically diverse than the US internet population
45% of users are over 35 (10% over 55)
Average user logs in daily, spends 55 minutes, uploads x pieces of content, fans 7 pages per month, likes #, comments #
Depends on profile versus page
Profiles don’t have access to analytics, can’t do ads for friends, limited friends
Affinity-checking page, previous comments, how many other friends, etc.
Weight-more time intensive shows up more often
Time decay-why you want to update frequently
Affinity-checking page, previous comments, how many other friends, etc.
Weight-more time intensive shows up more often
Time decay-why you want to update frequently
2 variables-size of fans & how frequently I post.
Could go in either direction.Could be a third factor-size of theatre
Compare to your subscriber/ticket buyer list.
Chroma Tix coming out with integration w/ FB/Twitter for small theatres. Very cool.
Female
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
Username-matches your website
Find people-search
Bio-keywords
Tweet
Media-bit.ly, twitpic, song.ly
3rd party-HootSuite/TweetDeck
Measure-talk at the end
40% of AutoSync accounts
Most new users begin twitter on mobile
Music videos drive viewership.
December LORT study. Much more in depth online.
December LORT study. Much more in depth online.
December LORT study. Much more in depth online.
December LORT study. Much more in depth online.
Some demo’s make lots of sense: 13yo girls = john stamos
Importance of annotations
make it meaningful
Helps on every other platform too
Clear, sexy
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Hootsuite-analytics built in, workstream management
Google Alerts-keep an eye on your brand
RSS-keep abreast of info in your field
Bit.ly-track analytics of links (anywhere)
Delicious-keep track of good webpages, a smaller web
Mashable-resources
Website Grader-SEO
Don’t let people tell you that you *have* to be on Facebook
Make them make sense
Adapt if they don’t lead you in a productive direction
Below the line: simple #s. but you have to check them all. We’re still in the very early days.
Game mechanics
Potential to engage people IRL
Game mechanics
Potential to engage people IRL
Game mechanics
Potential to engage people IRL
Game mechanics
Potential to engage people IRL
Game mechanics
Potential to engage people IRL
7% of TCG
Spending very little time measuring. This is bad.