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Location BasedSocial Networks   & the Arts  Social Media Masterclass       April 18, 2011   Z Space, San Francisco@devonvs...
Our Agenda                                                  10 minutes       4 minutes                    6 minutes       ...
What’s an LBS?“an information or entertainment service that uses thegeographical position of a mobile device” -wikipedia  ...
A Million Ways to Check In                            always on GPS  touch phone                                      audi...
Google Places           Facebook Places                  Yelp                    Foursquare           Users               ...
Who?
Who?   Why?
What about San Francisco Arts Orgs?            Foursquare = 304             Facebook = 14222 different kinds of arts orgs ...
What about San Francisco Arts Orgs?            Foursquare = 304                                                           ...
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps      get access to venue analytics
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps            get access to venue analytics     ...
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps            get access to venue analytics     ...
shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps            get access to venue analytics     ...
open up the       browse venuesGoogle Places app    by category
open up the       browse venues   learn (a little) more                                                            rate th...
open up the                 browse venues      learn (a little) more                                                      ...
open up the                 browse venues                learn (a little) more                                            ...
open up the                 browse venues                learn (a little) more                                            ...
Ask: How much of your traffic is driven by local search?       1. Monitor analytics (Google will email them to you every mo...
Ask: How much of your traffic is driven by local search?              1. Monitor analytics (Google will email them to you e...
Ask: How much of your traffic is driven by local search?              1. Monitor analytics (Google will email them to you e...
claim your place.if you don’t have a place yet,     you must be in physical          location to create
if you merge your page &place, you lose ability to setlanding page, but gain these                   70 “likes”           ...
add photos & info similar to       your Facebook Page  if you merge your page &place, you lose ability to setlanding page,...
add photos & info similar to       your Facebook Page  if you merge your page &place, you lose ability to setlanding page,...
add photos & info similar to       your Facebook Page   this is where a deal would            show up if offered  if you m...
open Facebook app,   select Places
open Facebook app,   see where   select Places     friends are
open Facebook app,   see where      search for   select Places     friends are   nearby places
open Facebook app,   see where      search for           check in &              discover   select Places     friends are ...
Ask: Could your Page activity be improved via Places?           1. Monitor Place analytics                  http://bit.ly/...
Ask: Could your Page activity be improved via Places?           1. Monitor Place analytics                    2. Monitor P...
Ask: Could your Page activity be improved via Places?           1. Monitor Place analytics                    2. Monitor P...
Ask: Could your Page activity be improved via Places?           1. Monitor Place analytics                    2. Monitor P...
coreexperience is    the user      review
coreexperience is    the user      review unlock your       venue
coreexperience is    the user      review unlock your       venueadd the story  of your org
coreexperience is   you & users can    the user    add photos      review unlock your       venueadd the story  of your org
coreexperience is   you & users can    the user    add photos      review unlock your       venueadd the story  of your or...
coreexperience is       you & users can    the user        add photos      review            make announcements,   offer c...
coreexperience is       you & users can    the user        add photos      review            make announcements,   offer c...
core experience is        you & users can     the user         add photos       review              make   announcements, ...
Open up the   Browse nearby venues       Browse within Yelp app         by category             the category              ...
Open up the   Browse nearby venues       Browse within     Browse info Yelp app         by category             the catego...
Open up the      Browse nearby venues        Browse within     Browse info Yelp app            by category              th...
What else do you need to know about Yelp?users can earn   users compete with  20 badges        their entire city
What else do you need to know about Yelp?users can earn   users compete with        users can      yelp deals =  20 badges...
What else do you need to know about Yelp? users can earn          users compete with           users can              yelp...
Is there an opportunity to  have a conversation with  amateur reviewers about   norms in critiquing art?Or do we give up t...
Ask: Are reviews important to your audience?
Ask: Are reviews important to your audience?weekly email sent to you
Ask: Are reviews important to your audience?    monitor     activityweekly email sent to you
Ask: Are reviews important to your audience?                                                  respond                     ...
Ask: Are reviews important to your audience?                                                  respond                     ...
Ask: Are reviews important to your audience?                                                  respond    consider         ...
Ask: Are reviews important to your audience?                                                      respond    consider     ...
“makes the world easier to use”image from http://mashable.com/2011/01/03/art-of-checkin/
“makes the world easier to use”            enables        serendipitous                                       motivates   ...
checking in enables all the good stuff to start happening    Open up the   Foursquare app“shouts” allow you to  send messa...
checking in enables all the good stuff to start happening    Open up the         Look for the venue I   Foursquare app    ...
checking in enables all the good stuff to start happening    Open up the         Look for the venue I      Browse specials...
checking in enables all the good stuff to start happening    Open up the         Look for the venue I      Browse specials...
venue owners limited in amount of info they can post I can explore what’s    going on nearby important to includeyour venu...
venue owners limited in amount of info they can post I can explore what’s    I can explore tips    going on nearby     lef...
venue owners limited in amount of info they can post I can explore what’s    I can explore tips                           ...
venue owners limited in amount of info they can post I can explore what’s    I can explore tips                           ...
the more people who use foursquare, the better this getsIf I don’t know whatI’m looking for, I can    explore venuesthis i...
the more people who use foursquare, the better this getsIf I don’t know what      Foursquare runs aI’m looking for, I can ...
the more people who use foursquare, the better this getsIf I don’t know what      Foursquare runs a   Recommends venuesI’m...
the more people who use foursquare, the better this getsIf I don’t know what      Foursquare runs a   Recommends venuesI’m...
motivational nudgesI’m competing againstmyself, and my friends check-ins count towards mayorships (temporary) &    badges ...
motivational nudgesI’m competing against       I can leave notes (to-dos)myself, and my friends       for myself or my fri...
motivational nudges                                                         When I check-in nearI’m competing against     ...
motivational nudges                                                         When I check-in nearI’m competing against     ...
what’s this about badges?         There have been over 300, many are only temporarily available to earn and then retired. ...
http://foursquare.com/business/If you have a physical venue
http://foursquare.com/business/If you have a physical venue                  Some categories & tags                  count...
http://foursquare.com/business/If you have a physical venue                   Venue staff can’t earn                  mayo...
http://foursquare.com/business/If you have a physical venue                   Venue staff can’t earn                  mayo...
http://foursquare.com/business/If you have a physical venue                   Venue staff can’t earn                  mayo...
http://foursquare.com/business/If you have a physical venue                          If you don’t                   Venue ...
http://foursquare.com/business/If you have a physical venue                          If you don’t                   Venue ...
Challenges                             skews young & malewww.hunch.com
Challenges                                skews young & male   www.hunch.comA&E is small category                         ...
Challenges                                 skews young & male   www.hunch.comA&E is small category                        ...
Ask: Is loyalty important to your business? 1. Monitor venue analytics & tips                   www.getsatisfaction.com/fo...
Ask: Is loyalty important to your business? 1. Monitor venue analytics & tips       2. Consider offering a special        ...
Ask: Is loyalty important to your business? 1. Monitor venue analytics & tips       2. Consider offering a special   3. Li...
76 nonprofit theatres, budgets $1M - $50M+ tracked since Jan 2010                         http://bit.ly/theatresonfoursquar...
97% of venues have a mayor,  36% have been claimed by staffAverage venue has 4 tips, last updated 3 months ago           5...
An average venue’s level of activity
An average venue’s level of activity                          Claimed venues have                            3x more activ...
An average venue’s level of activity                                                 Venues w/ specials have              ...
Just because you offer a special,  doesn’t mean the crowds will come a’ runnin                         OctAverage venue ha...
Just because you offer a special,  doesn’t mean the crowds will come a’ runnin                                            ...
Just because you offer a special,                                                           History  doesn’t mean the crow...
Early Venues have More Check InsFoursquare rolled out in 5 stages across the US. Some cities didn’t get access until Jan 2...
1 minute case studies
the check-intreasure huntMission: Edition atChristina Rey Gallery
When Should I Visit?
using Foursquare’s API
using Foursquare’s API   permanent record/         social proof                                    highlight loyal        ...
the low tech/high touch method
Badge Parties
the check-in that anticipates what you need to know
the check-in that makes introductions
the check-in that recommends how to get healthy
the check-in as your digital wallet
the check-in as a trigger for unlocking a door,          starting a coffee machine
the check-in to a piece of content
overwhelmed?*1. Claiming your venues & completing profiles takes < 1 hour each2. Allow networks to email you stats regularl...
Questions?  Ideas? Stories? Gripes?
Location Based Social Networks and the Arts
Location Based Social Networks and the Arts
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Location Based Social Networks and the Arts

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Location based social networks have grown enormously in the past 2 years. We'll dive deep into Google Places, Yelp, Facebook Places, and Foursquare with nonprofit arts data nationally and specific to San Francisco, as well as a few case studies. Lots of screenshots, and graphs too!

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Transcript of "Location Based Social Networks and the Arts"

  1. 1. Location BasedSocial Networks & the Arts Social Media Masterclass April 18, 2011 Z Space, San Francisco@devonvsmith http://www.flickr.com/photos/kylesteeddesign/
  2. 2. Our Agenda 10 minutes 4 minutes 6 minutes 10 minutes 30 minutes 15 minuteshttp://www.flickr.com/photos/tonx/
  3. 3. What’s an LBS?“an information or entertainment service that uses thegeographical position of a mobile device” -wikipedia the game the crisis map the search the business the discount cardthe check in the augmented reality the random group experience the review
  4. 4. A Million Ways to Check In always on GPS touch phone audio signal audio signal smstap your phone (NFC) via another LBS wave your phone bump your (RFID) phonesnap a photo (QR) mobile-enabled browser
  5. 5. Google Places Facebook Places Yelp Foursquare Users 50 million + 30 million + 45 million 9 million Age 1.5 years < 1 year 6.5 years 2 years Location 42 countries 22 countries 8 countries 200 countries Boost ad, Google tag, Venues can pay for Ads Ads Badges AdWords Verify venues by phone or postcard phone or uploaded docs phone phone, postcard, or email % of activity is mobile ? 25% 35% 90% claimed venues / 6 million ? 8% 250,000 % venues classified arts Venues can offer coupons deals (beta) coupons, specials & deals specials Users with special n/a n/a elite squad super users powers Game Mechanics n/a n/a Royalty & Badges Mayor & Badges Scraped from the web & Reviews are User added comments User added reviews User added tips user added reviews Bottom line? SEO Increase Reviews Loyalty Page Likesas of April 2011
  6. 6. Who?
  7. 7. Who? Why?
  8. 8. What about San Francisco Arts Orgs? Foursquare = 304 Facebook = 14222 different kinds of arts orgs from around SF:6th Street Playhouse Livermore Valley Opera Stern Grove FestivalCalifornia Shakespeare Theater Meridian Gallery The San Francisco Gay Mens ChorusChildrens Discovery Museum of San Jose Montalvo Arts Center Theatre Bay AreaCommunity School of Music and Arts (CSMA) Ross Valley Players Town Hall TheatreContemporary Jewish Museum San Francisco Opera Yerba Buena Center for the ArtsCounterPULSE San Jose Institute of Contemporary Art Z SpaceCreativity Explored SOMArts Cultural CenterKuumbwa Jazz Stanford Jazz Workshop
  9. 9. What about San Francisco Arts Orgs? Foursquare = 304 Yelp = 49 Facebook = 142 Google = 822 different kinds of arts orgs from around SF:6th Street Playhouse Livermore Valley Opera Stern Grove FestivalCalifornia Shakespeare Theater Meridian Gallery The San Francisco Gay Mens ChorusChildrens Discovery Museum of San Jose Montalvo Arts Center Theatre Bay AreaCommunity School of Music and Arts (CSMA) Ross Valley Players Town Hall TheatreContemporary Jewish Museum San Francisco Opera Yerba Buena Center for the ArtsCounterPULSE San Jose Institute of Contemporary Art Z SpaceCreativity Explored SOMArts Cultural CenterKuumbwa Jazz Stanford Jazz Workshop
  10. 10. shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps
  11. 11. shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics
  12. 12. shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics important that this exactly matches your website for SEO (20% of searches have local intent)
  13. 13. shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics important that this exactly matches your website for SEO (20% of searches have local intent) you can offer coupons or updates for free
  14. 14. shows up in universal search,maps mobile app, Hotpot reviews,google.com/maps get access to venue analytics important that this exactly matches your website for SEO (20% of searches have local intent) you can offer coupons or updates for free you can respond to reviews by google users
  15. 15. open up the browse venuesGoogle Places app by category
  16. 16. open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue
  17. 17. open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue Google has experimented with window clings and other events in Portland, Charlotte, Madison, Austin,Vegas
  18. 18. open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue Google has experimented with window clings and other events in Portland, Charlotte, Madison, Austin,Vegas Google Hotpot is a recommendation engine for users that utilizes Google Places
  19. 19. open up the browse venues learn (a little) more rate the venueGoogle Places app by category about the venue Google has experimented with window you can pay for Google tag, clings and other events in Portland, AdWords, or Boost Ads Charlotte, Madison, Austin,Vegas Google Hotpot is a recommendation engine for users that utilizes Google Places
  20. 20. Ask: How much of your traffic is driven by local search? 1. Monitor analytics (Google will email them to you every month) still confused? http://bit.ly/GooglePlacesYouTube
  21. 21. Ask: How much of your traffic is driven by local search? 1. Monitor analytics (Google will email them to you every month)2. Respond (as necessary) to comments still confused? http://bit.ly/GooglePlacesYouTube
  22. 22. Ask: How much of your traffic is driven by local search? 1. Monitor analytics (Google will email them to you every month)2. Respond (as necessary) to comments 3. Consider coupons, updates, google tags, boost ads still confused? http://bit.ly/GooglePlacesYouTube
  23. 23. claim your place.if you don’t have a place yet, you must be in physical location to create
  24. 24. if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. if you don’t have a place yet, you must be in physical location to create
  25. 25. add photos & info similar to your Facebook Page if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. if you don’t have a place yet, you must be in physical location to create
  26. 26. add photos & info similar to your Facebook Page if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. great idea to if you don’t have a place yet, post & let users you must be in physical know you’re location to create paying attention
  27. 27. add photos & info similar to your Facebook Page this is where a deal would show up if offered if you merge your page &place, you lose ability to setlanding page, but gain these 70 “likes” claim your place. great idea to if you don’t have a place yet, post & let users you must be in physical know you’re location to create paying attention
  28. 28. open Facebook app, select Places
  29. 29. open Facebook app, see where select Places friends are
  30. 30. open Facebook app, see where search for select Places friends are nearby places
  31. 31. open Facebook app, see where search for check in & discover select Places friends are nearby places tag friends Facebook Page this is where a deal would show up if offered
  32. 32. Ask: Could your Page activity be improved via Places? 1. Monitor Place analytics http://bit.ly/FacebookDealsPDFstill confused? http://bit.ly/FacebookPlacePDF
  33. 33. Ask: Could your Page activity be improved via Places? 1. Monitor Place analytics 2. Monitor Page analytics In the past, Facebook has prioritized check-ins in the newsfeed http://bit.ly/FacebookDealsPDFstill confused? http://bit.ly/FacebookPlacePDF
  34. 34. Ask: Could your Page activity be improved via Places? 1. Monitor Place analytics 2. Monitor Page analytics In the past, Facebook has prioritized check-ins in the newsfeed3. Respond (as necessary) to comments http://bit.ly/FacebookDealsPDFstill confused? http://bit.ly/FacebookPlacePDF
  35. 35. Ask: Could your Page activity be improved via Places? 1. Monitor Place analytics 2. Monitor Page analytics In the past, Facebook has prioritized check-ins in the newsfeed 4. Consider Facebook Deals3. Respond (as necessary) to comments http://bit.ly/FacebookDealsPDFstill confused? http://bit.ly/FacebookPlacePDF
  36. 36. coreexperience is the user review
  37. 37. coreexperience is the user review unlock your venue
  38. 38. coreexperience is the user review unlock your venueadd the story of your org
  39. 39. coreexperience is you & users can the user add photos review unlock your venueadd the story of your org
  40. 40. coreexperience is you & users can the user add photos review unlock your venueadd the story of your org you can publicly respond to comments
  41. 41. coreexperience is you & users can the user add photos review make announcements, offer coupons,check-in specials unlock your venueadd the story of your org you can publicly respond to comments
  42. 42. coreexperience is you & users can the user add photos review make announcements, offer coupons,check-in specials unlock your venueadd the story you might of your org consider these venues “competitors” you can publicly respond to comments
  43. 43. core experience is you & users can the user add photos review make announcements, offer coupons, check-in specials unlock your venueyou can run ads add the story you might of your org consider these venues “competitors” you can publicly respond to comments
  44. 44. Open up the Browse nearby venues Browse within Yelp app by category the category # & stars are indicative
  45. 45. Open up the Browse nearby venues Browse within Browse info Yelp app by category the category about the venue # & stars are indicative
  46. 46. Open up the Browse nearby venues Browse within Browse info Yelp app by category the category about the venue # & stars are indicativeCheck-in to Filter venues Browse by the venue by type distancesocial sharing
  47. 47. What else do you need to know about Yelp?users can earn users compete with 20 badges their entire city
  48. 48. What else do you need to know about Yelp?users can earn users compete with users can yelp deals = 20 badges their entire city redeem discounts Groupon
  49. 49. What else do you need to know about Yelp? users can earn users compete with users can yelp deals = 20 badges their entire city redeem discounts Groupon yelp events promoted yelp will send you window cling yelp rewards their communityin weekly e-newsletter if 3.5+ & “enough” reviews w/ ‘elite squad’ events
  50. 50. Is there an opportunity to have a conversation with amateur reviewers about norms in critiquing art?Or do we give up that “right” in this newly social world?
  51. 51. Ask: Are reviews important to your audience?
  52. 52. Ask: Are reviews important to your audience?weekly email sent to you
  53. 53. Ask: Are reviews important to your audience? monitor activityweekly email sent to you
  54. 54. Ask: Are reviews important to your audience? respond (as necessary) to reviews monitor activityweekly email sent to you
  55. 55. Ask: Are reviews important to your audience? respond (as necessary) to reviews monitor activity link to your reviews and/or add a Facebook appweekly email sent to you
  56. 56. Ask: Are reviews important to your audience? respond consider (as necessary) discounts to reviews monitor activity link to your reviews and/or add a Facebook appweekly email sent to you
  57. 57. Ask: Are reviews important to your audience? respond consider (as necessary) discounts to reviews monitor activity link to your reviews and/or add a Facebook appweekly email sent to you yelp user demographics
  58. 58. “makes the world easier to use”image from http://mashable.com/2011/01/03/art-of-checkin/
  59. 59. “makes the world easier to use” enables serendipitous motivates records interactions behavior history discovers encourages new loyalty placesimage from http://mashable.com/2011/01/03/art-of-checkin/
  60. 60. checking in enables all the good stuff to start happening Open up the Foursquare app“shouts” allow you to send messages to friends/followers without checking in anywhere
  61. 61. checking in enables all the good stuff to start happening Open up the Look for the venue I Foursquare app want to check-in to“shouts” allow you to any user can create a send messages to new venue, so friends/followers sometimes you’ll see without checking in “fake” venues like “in anywhere line for tickets”
  62. 62. checking in enables all the good stuff to start happening Open up the Look for the venue I Browse specials to see Foursquare app want to check-in to if I should go elsewhere“shouts” allow you to any user can create a send messages to new venue, so friends/followers sometimes you’ll see without checking in “fake” venues like “in anywhere line for tickets”
  63. 63. checking in enables all the good stuff to start happening Open up the Look for the venue I Browse specials to see Get information about Foursquare app want to check-in to if I should go elsewhere a specific venue“shouts” allow you to any user can create a send messages to new venue, so friends/followers sometimes you’ll see without checking in “fake” venues like “in anywhere line for tickets”
  64. 64. venue owners limited in amount of info they can post I can explore what’s going on nearby important to includeyour venue phone # & twitter profile
  65. 65. venue owners limited in amount of info they can post I can explore what’s I can explore tips going on nearby left by other users important to includeyour venue phone # & twitter profile
  66. 66. venue owners limited in amount of info they can post I can explore what’s I can explore tips I can check in going on nearby left by other users important to include 20% of check-ins areyour venue phone # & shared socially twitter profile
  67. 67. venue owners limited in amount of info they can post I can explore what’s I can explore tips I’m rewarded I can check in going on nearby left by other users for checking in important to include 20% of check-ins are Foursquare decides onyour venue phone # & shared socially what to award points for, twitter profile 20+ different reasons
  68. 68. the more people who use foursquare, the better this getsIf I don’t know whatI’m looking for, I can explore venuesthis is why categories, tags, and tips matter
  69. 69. the more people who use foursquare, the better this getsIf I don’t know what Foursquare runs aI’m looking for, I can recommendation explore venues algorithmthis is why categories, tags, and tips matter
  70. 70. the more people who use foursquare, the better this getsIf I don’t know what Foursquare runs a Recommends venuesI’m looking for, I can recommendation based on friends, explore venues algorithm general populationthis is why categories, tags, and tips matter
  71. 71. the more people who use foursquare, the better this getsIf I don’t know what Foursquare runs a Recommends venuesI’m looking for, I can recommendation based on friends, And my own history explore venues algorithm general populationthis is why categories, tags, and tips matter
  72. 72. motivational nudgesI’m competing againstmyself, and my friends check-ins count towards mayorships (temporary) & badges (permanent), points count towards leaderboard w/ friends (rolling 7 day count)
  73. 73. motivational nudgesI’m competing against I can leave notes (to-dos)myself, and my friends for myself or my friends check-ins count towards mayorships (temporary) & badges (permanent), points count towards leaderboard w/ friends (rolling 7 day count)
  74. 74. motivational nudges When I check-in nearI’m competing against I can leave notes (to-dos) that venue later,myself, and my friends for myself or my friends 4sq will remind me check-ins count towards mayorships (temporary) & brands can leave tips badges (permanent), or to-dos points count towards at any venue leaderboard w/ friends (rolling 7 day count)
  75. 75. motivational nudges When I check-in nearI’m competing against I can leave notes (to-dos) If friends check-in nearby, that venue later,myself, and my friends for myself or my friends 4sq will notify me 4sq will remind me check-ins count towards mayorships (temporary) & brands can leave tips badges (permanent), or to-dos points count towards at any venue leaderboard w/ friends (rolling 7 day count)
  76. 76. what’s this about badges? There have been over 300, many are only temporarily available to earn and then retired. Foursquare makes up its own badges, and some brands have paid to get a sponsored badgeimages from www.foursquaregrader.com
  77. 77. http://foursquare.com/business/If you have a physical venue
  78. 78. http://foursquare.com/business/If you have a physical venue Some categories & tags count towards badges
  79. 79. http://foursquare.com/business/If you have a physical venue Venue staff can’t earn mayorships, but do get access to venue analytics Some categories & tags count towards badges
  80. 80. http://foursquare.com/business/If you have a physical venue Venue staff can’t earn mayorships, but do get access to venue analytics Embed an “add to my foursquare to-do list” button anywhere Some categories & tags count towards badges
  81. 81. http://foursquare.com/business/If you have a physical venue Venue staff can’t earn mayorships, but do get access to venue analytics Embed an “add to my foursquare to-do list” That’s a lot of people button anywhere Some categories & tags count towards badges
  82. 82. http://foursquare.com/business/If you have a physical venue If you don’t Venue staff can’t earn mayorships, but do get access to venue analytics Embed an “add to my foursquare to-do list” That’s a lot of people button anywhere Some categories & tags count towards badges
  83. 83. http://foursquare.com/business/If you have a physical venue If you don’t Venue staff can’t earn mayorships, but do get access to venue analytics Just like “followers” Embed an “add to my on Twitter foursquare to-do list” That’s a lot of people button anywhere Some categories & tags count towards badges
  84. 84. Challenges skews young & malewww.hunch.com
  85. 85. Challenges skews young & male www.hunch.comA&E is small category www.bitsybot.com
  86. 86. Challenges skews young & male www.hunch.comA&E is small category www.bitsybot.com perceptions of privacy concerns
  87. 87. Ask: Is loyalty important to your business? 1. Monitor venue analytics & tips www.getsatisfaction.com/foursquarestill confused? www.aboutfoursquare.com
  88. 88. Ask: Is loyalty important to your business? 1. Monitor venue analytics & tips 2. Consider offering a special www.getsatisfaction.com/foursquarestill confused? www.aboutfoursquare.com
  89. 89. Ask: Is loyalty important to your business? 1. Monitor venue analytics & tips 2. Consider offering a special 3. Link to your Foursquare www.getsatisfaction.com/foursquarestill confused? www.aboutfoursquare.com
  90. 90. 76 nonprofit theatres, budgets $1M - $50M+ tracked since Jan 2010 http://bit.ly/theatresonfoursquare*with apologies to the non-theatres in the crowd
  91. 91. 97% of venues have a mayor, 36% have been claimed by staffAverage venue has 4 tips, last updated 3 months ago 55% of mayors are male
  92. 92. An average venue’s level of activity
  93. 93. An average venue’s level of activity Claimed venues have 3x more activity*but correlation does not imply causation
  94. 94. An average venue’s level of activity Venues w/ specials have 15% more unique visitors Claimed venues have 3x more activity*but correlation does not imply causation
  95. 95. Just because you offer a special, doesn’t mean the crowds will come a’ runnin OctAverage venue has 424 check-ins from 155 people
  96. 96. Just because you offer a special, doesn’t mean the crowds will come a’ runnin Specials OctAverage venue has 424 check-ins from 155 people
  97. 97. Just because you offer a special, History doesn’t mean the crowds will come a’ runnin Channel Specials OctAverage venue has 424 check-ins from 155 people
  98. 98. Early Venues have More Check InsFoursquare rolled out in 5 stages across the US. Some cities didn’t get access until Jan 2010
  99. 99. 1 minute case studies
  100. 100. the check-intreasure huntMission: Edition atChristina Rey Gallery
  101. 101. When Should I Visit?
  102. 102. using Foursquare’s API
  103. 103. using Foursquare’s API permanent record/ social proof highlight loyal customers permanent record/technical challenges to social proof working with the API give human connection to your staff
  104. 104. the low tech/high touch method
  105. 105. Badge Parties
  106. 106. the check-in that anticipates what you need to know
  107. 107. the check-in that makes introductions
  108. 108. the check-in that recommends how to get healthy
  109. 109. the check-in as your digital wallet
  110. 110. the check-in as a trigger for unlocking a door, starting a coffee machine
  111. 111. the check-in to a piece of content
  112. 112. overwhelmed?*1. Claiming your venues & completing profiles takes < 1 hour each2. Allow networks to email you stats regularly3. Use comments as an authentic feedback mechanism4. Consider the potential value of advertising/specials5. Consider experimenting with Foursquare*Shhhh...most of the “social networking” done on LBS is among users, not between users & venues
  113. 113. Questions? Ideas? Stories? Gripes?
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