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Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
Google Plus Sharespot
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Google Plus Sharespot

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Google Plus: current features, speculation on future features, missed opportunities, competitors, hacks, other resources.

Google Plus: current features, speculation on future features, missed opportunities, competitors, hacks, other resources.

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  • 1. sharespot. July 19, 2011
  • 2. +You Intro Features Future Competitors Resources threespot Google’s mission is to organize the world’s information. They believe information on the web is increasingly organized around people. Thus was born Google+
  • 3. +You Intro Features Future Competitors Resources threespot Google+ launched on June 28 in closed beta.2 weeks later: 10 million users + 1 billion items shared Distinguishing characteristics: • Pervasive notification system • Required to sort people into circles • Granular sharing & viewing options • Real names only • Non-members receive content via email • Could be integrated with other google properties in the future
  • 4. +You Intro Features Future Competitors Resources threespot Circles • Drag & drop (+ animations) • One way relationships • Sorted by “relevance” (v Katango) • Limited to 5,000 people • Names of circles are private • Problems: maintenance, recall, lack of nesting
  • 5. +You Intro Features Future Competitors Resources threespot Stream • See entire stream, or narrow by circle • You can +1, Comment, or Share • Shares, Hangouts, check-ins show up • Mute posts to delete from stream • Integrated G-chat • Problems: • new comments push posts up • no nested comments
  • 6. +You Intro Features Future Competitors Resources threespot Share what’s new...• Embed photo, video, link, location• Choose circle(s) to share with• Add a “+” or “@” to mention someone• You can edit posts after publishing• You can disable comments & shares• Problems: • No native “save draft” option • Limited formatting features • No support for hashtags
  • 7. +You Intro Features Future Competitors Resources threespot Hangouts • Video chat with up to 10 people • Speaker highlighted at center • Watch YouTube videos together • Embedded chat • Google translate for text chat • Invitations can come via stream, notification, IM • Can’t kick anyone out of a hangout
  • 8. +You Intro Features Future Competitors Resources threespot Sparks“It’s focused on getting stuff that’s fresh and social and fun.We’ve tried to tune parameters to get something that’sengaging,” says Andrew Tomkins, Google+ search engineer.
  • 9. +You Intro Features Future Competitors Resources threespot Photos• Lightbox photo viewing• Unlimited Picasa storage• Edit photos (6 filters, crop & rotate)• Tag people in photos• Instant upload from mobile, or drag & drop desktop• Problems: can’t (natively) sync to other services
  • 10. +You Intro Features Future Competitors Resources threespot Profile • Google Profile is public • Posts are separate tab from stream • +1s & Buzz • Links to other profiles are easy • YouTube doesn’t integrate videos
  • 11. +You Intro Features Future Competitors Resources threespot Search Engine Optimization• +1s impact search• +1 buttons integrate with Google Analytics• Your +1s are a feature of your Profile• +1s impact Sparks
  • 12. +You Intro Features Future Competitors Resources threespot Take Out Your Google+ data is portable to other networks
  • 13. +You Intro Features Future Competitors Resources threespot Pervasive Notifications Google+ notifications appear in the “Google Bar” while viewing Google, Gmail, Reader, Docs, Maps, etc.
  • 14. +You Intro Features Future Competitors Resources threespot Mobile• Android only app• Check-in from Google Places• “Nearby” circle• Huddles = group chat
  • 15. +You Intro Features Future Competitors Resources threespot Google+ (currently) lacks• Users (even if all Gmail users convert, only 200m)• Females (~70% male)• Search (non-people oriented)• WYSIWYG drafting• “+” doesn’t play well online• Google apps integration• API• Verified accounts• Brands• Weighted circles• Bookmarking feature• Events• Clear user understanding of privacy
  • 16. +You Intro Features Future Competitors Resources threespot Upcoming Google+ features found in the code Games (Google has already invested $100m+ in Zynga, acquired Slide) Questions Shared Circles
  • 17. +You Intro Features Future Competitors Resources threespot What’s the future for...?
  • 18. +You Intro Features Future Competitors Resources threespot Who are likely competitors? Facebook Twitter Yammer Skype GroupMe
  • 19. +You Intro Features Future Competitors Resources threespot Differences in UI less clutter (for now) more time spent outside the stream
  • 20. +You Intro Features Future Competitors Resources threespot Facebook Google+ Twitter
  • 21. +You Intro Features Future Competitors Resources threespot HacksSearch: http://gplussearch.com/Vanity URL: http://gplus.to/usernameFacebook Circles: http://www.circlehack.comStats: http://socialstatistics.com/Chrome extensions• GoogleMINUS• Facebook inside Google+• Gmail notifications in the Google bar
  • 22. +You Intro Features Future Competitors Resources threespot 7 great articleshttp://kevnull.com/2011/07/can-we-ever-digitally-organize-our-friends.htmlhttp://www.readwriteweb.com/archives/getty_images_says_google_plus_terms_of_service_is_ok.phphttp://gizmodo.com/5821335/so-what-the-hell-are-we-supposed-to-put-on-google%252Bhttp://www.chrisbrogan.com/ad-free-google-plus-50/http://www.slideshare.net/padday/the-real-life-social-network-v2http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1http://www.bryaneisenberg.com/2011/07/google-plus-facebook-knock-off-or-something-else/
  • 23. +You Intro Features Future Competitors Resources threespot Provocative Questions• Can Google+ scale quicker than Facebook can copy features?• Is the average user willing to use & maintain circles?• Which Google products will be integrated with Google+?• Will granular sharing suppress viral content?• Can Google surface the content I want to see in my stream?• Can Google+ empower 3rd party developers & become a platform?
  • 24. +You Intro Features Future Competitors Resources threespot Discussion

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