Google Plus Sharespot

sharespot. July 19, 2011

+You Intro Features Future Competitors Resources threespot Google’s mission is to organize the world’s information. They believe information on the web is increasingly organized around people. Thus was born Google+

+You Intro Features Future Competitors Resources threespot Google+ launched on June 28 in closed beta.2 weeks later: 10 million users + 1 billion items shared Distinguishing characteristics: • Pervasive notiﬁcation system • Required to sort people into circles • Granular sharing & viewing options • Real names only • Non-members receive content via email • Could be integrated with other google properties in the future

+You Intro Features Future Competitors Resources threespot Circles • Drag & drop (+ animations) • One way relationships • Sorted by “relevance” (v Katango) • Limited to 5,000 people • Names of circles are private • Problems: maintenance, recall, lack of nesting

+You Intro Features Future Competitors Resources threespot Stream • See entire stream, or narrow by circle • You can +1, Comment, or Share • Shares, Hangouts, check-ins show up • Mute posts to delete from stream • Integrated G-chat • Problems: • new comments push posts up • no nested comments

+You Intro Features Future Competitors Resources threespot Share what’s new...• Embed photo, video, link, location• Choose circle(s) to share with• Add a “+” or “@” to mention someone• You can edit posts after publishing• You can disable comments & shares• Problems: • No native “save draft” option • Limited formatting features • No support for hashtags

+You Intro Features Future Competitors Resources threespot Hangouts • Video chat with up to 10 people • Speaker highlighted at center • Watch YouTube videos together • Embedded chat • Google translate for text chat • Invitations can come via stream, notiﬁcation, IM • Can’t kick anyone out of a hangout

+You Intro Features Future Competitors Resources threespot Sparks“It’s focused on getting stuff that’s fresh and social and fun.We’ve tried to tune parameters to get something that’sengaging,” says Andrew Tomkins, Google+ search engineer.

+You Intro Features Future Competitors Resources threespot Photos• Lightbox photo viewing• Unlimited Picasa storage• Edit photos (6 ﬁlters, crop & rotate)• Tag people in photos• Instant upload from mobile, or drag & drop desktop• Problems: can’t (natively) sync to other services

+You Intro Features Future Competitors Resources threespot Profile • Google Profile is public • Posts are separate tab from stream • +1s & Buzz • Links to other profiles are easy • YouTube doesn’t integrate videos

+You Intro Features Future Competitors Resources threespot Search Engine Optimization• +1s impact search• +1 buttons integrate with Google Analytics• Your +1s are a feature of your Proﬁle• +1s impact Sparks

+You Intro Features Future Competitors Resources threespot Take Out Your Google+ data is portable to other networks

+You Intro Features Future Competitors Resources threespot Pervasive Notiﬁcations Google+ notiﬁcations appear in the “Google Bar” while viewing Google, Gmail, Reader, Docs, Maps, etc.

+You Intro Features Future Competitors Resources threespot Mobile• Android only app• Check-in from Google Places• “Nearby” circle• Huddles = group chat

+You Intro Features Future Competitors Resources threespot Google+ (currently) lacks• Users (even if all Gmail users convert, only 200m)• Females (~70% male)• Search (non-people oriented)• WYSIWYG drafting• “+” doesn’t play well online• Google apps integration• API• Veriﬁed accounts• Brands• Weighted circles• Bookmarking feature• Events• Clear user understanding of privacy

+You Intro Features Future Competitors Resources threespot Upcoming Google+ features found in the code Games (Google has already invested $100m+ in Zynga, acquired Slide) Questions Shared Circles

+You Intro Features Future Competitors Resources threespot What’s the future for...?

+You Intro Features Future Competitors Resources threespot Who are likely competitors? Facebook Twitter Yammer Skype GroupMe

+You Intro Features Future Competitors Resources threespot Differences in UI less clutter (for now) more time spent outside the stream

+You Intro Features Future Competitors Resources threespot Facebook Google+ Twitter

+You Intro Features Future Competitors Resources threespot HacksSearch: http://gplussearch.com/Vanity URL: http://gplus.to/usernameFacebook Circles: http://www.circlehack.comStats: http://socialstatistics.com/Chrome extensions• GoogleMINUS• Facebook inside Google+• Gmail notiﬁcations in the Google bar

+You Intro Features Future Competitors Resources threespot 7 great articleshttp://kevnull.com/2011/07/can-we-ever-digitally-organize-our-friends.htmlhttp://www.readwriteweb.com/archives/getty_images_says_google_plus_terms_of_service_is_ok.phphttp://gizmodo.com/5821335/so-what-the-hell-are-we-supposed-to-put-on-google%252Bhttp://www.chrisbrogan.com/ad-free-google-plus-50/http://www.slideshare.net/padday/the-real-life-social-network-v2http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1http://www.bryaneisenberg.com/2011/07/google-plus-facebook-knock-off-or-something-else/

+You Intro Features Future Competitors Resources threespot Provocative Questions• Can Google+ scale quicker than Facebook can copy features?• Is the average user willing to use & maintain circles?• Which Google products will be integrated with Google+?• Will granular sharing suppress viral content?• Can Google surface the content I want to see in my stream?• Can Google+ empower 3rd party developers & become a platform?

+You Intro Features Future Competitors Resources threespot Discussion

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http://www.ecademy.com	19
http://webcache.googleusercontent.com	1

Google Plus Sharespot

by Devon Smith on Jul 17, 2011

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Google Plus Sharespot — Presentation Transcript