Key Revenue (Advertising) and Expenses (Compensation)
A Questionable Future
02 03 04 05 06 07 08 Launched Sold Less than $50K revenue Gawker Content Media Productions created to serve Nike 3 Managing Editors quit, at gawker.com, Nick Denton steps in Readers post 485,393 comments across 15 sites in February Gawker Media Timeline Comments enabled
Quick Look: Gawker Geek vs. Gawker Chic • GAWKER GEEK: Focus on technology and consumption • GAWKER CHIC: Lifestyle and Entertainment coverage told in narrative style 12 Titles 200 Contributors 20 MM Uniques (Quantcast) SIZE Educated Age adjusted affluent Influential Core: Adults 18-34 AUDIENCE
Known for breaking news of Sen. Majority Leader Trent Lott’s racially charged comments. Audience surged to 40,000 daily. Grosses in the low six figures. 3 full time staffers. Daily traffic is 150,000 page views, charges advertisers $5 CPM
Example: Weblogs, Inc.
Known for high quantity (90 blogs created), low quality. Sold to AOL for $25 million in 2006
Example: Gawker Media
Known for crafting blogs carefully aimed at a deluxe niche readership.
“ Blogs are likely to be better for readers than for capitalists.” (2006, NYMag)
“ I always thought that you needed to know the code for finding out what was actually going on when you read mainstream publications. We just say it. It is supposed to be the conversation that occurs between reporters at the bar after they have finished their stories.” (2006, NYT)
“ On the rare occasions I ponder my legacy, I think I should set up gossip sites to cover countries like Russia and China. To foment revolution, with a drip-drip of snarky stories about corruption.” (2008, Wired)
Earned degree in economics and politics from Oxford University Sold 2 tech companies for $50MM in 1999 “ He’s polite, quiet, and relentlessly confident, an effective poised leader whose true nature is amoral recklessness, an unrufflable libertarian and libertine.” (2006, NYMag)
“ You need a talented writer entertaining enough to hold an audience, a consistent publishing schedule, content worth linking to by other bloggers and worthy of press coverage, marketing savvy to sell advertising, and plenty of traffic.” –Wired Magazine, 2005
Work from home or the “office”
Constant contact through instant messenger
Required to join Facebook group
Under contract to post 12 times a day for $3,000/month or $6.50-$9.75 per 1,000 pageviews from fixed pot of “editorial bonuses”
Primarily in their 20 and 30s already affiliated with the arts&culture world
Product “ They didn’t exactly invent the blog, but the tone they used for Gawker became the most important stylistic influence on the emerging field of blogging and has turned into the de facto voice of blogs today.” –New York Magazine, 2007 “ Right now, we don’t have enough inventory for people who are trying to reach young males. The idea was to come up with sites that would interest them.” –Nick Denton, 2004 “ It's no longer enough to take stories from the New York Times, and add a dash of snark. Gawker needs to break and develop more stories . And the new managing editor will need to hire and manage reporters, as well as bloggers. Think of Gawker less as a blog than as a full-blown news site. A feel for the tone of the internet, and the particular obsessions of the internet audience, is necessary. But print reporters and editors, with traditional newsgathering skills, should not rule themselves out. Newspapers provide no long-term job security; this is the chance to make the leap over into online journalism.” –Gawker.com website, 2007
Blogs such as Gawker won't be running 5,000-word-long features any time soon, nor giving writers weeks to investigate. But the web—other blogs, search engines and social network sites—increasingly rewards original items. So we're looking for an additional reporter for the team.
At its most basic, the reporting may at times be little more than value-added blogging: a story in the news, put in context with a quick Nexis search, and deconstructed . At its most elevated, the new Gawker hire may experiment with a new form of reporting, unique to online, in which ideas are floated, appeals made to the readers, and the story assembled over the course of several items, from speculation, and tips from users. Here's the kind of person suited to the position.
At least two years of experience as a reporter at a daily or weekly newspaper, covering either crime news, business, or media and culture (yes, a print background is an advantage ).
Ability to write five short items a day , some one-offs, some to further an ongoing campaign or investigation.
A reporter who appreciates the discipline of newspaper traditions, but chafes under them.
A natural gossip who loves the story and, even more, the story behind the story.
familiarity with blogging software , RSS readers and graphics editing tools a big plus.
You may have heard that blogs don't pay; that's no longer the case. Short letter explaining why you're suited, with links to articles online, by December 19, to Noah Robischon with the subject line: Reporter.
“ Blogging is increasingly becoming a survival of the fittest—and that all boils down to who has the best content. The blogs that are going to stand out are the ones who break news and have credibility.”
– Elizabeth Spiers, first gawker.com writer (2007)