Emerging Trends in Social Media - Digital East 2012

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This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social …

This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing.

The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics.

Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.

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  • 1. Emerging Trends in Social Media Devon Smith, threespot #deast12
  • 2. Agenda• Intro• Trends• Techniques• Tools• Q&A
  • 3. Devon Smith threespotwww.24UsableHours.com www.threespot.com@devonvsmith @threespot
  • 4. Who we’re working with @threespot
  • 5. EMERGING TRENDS @devonvsmith
  • 6. Fracturization
  • 7. Niche Networks
  • 8. Rise of the Makers
  • 9. Brands as Curators
  • 10. The Power of Hashtags
  • 11. Mobile Engagement
  • 12. An Instagram is worth a thousand Tweets
  • 13. Digital Meets Analog
  • 14. Becoming Data-Centric
  • 15. Social Media as Utility
  • 16. EMERGING TECHNIQUES @devonvsmith
  • 17. Staff as Brand
  • 18. Communications Department as Resource
  • 19. Data Design Content Tech Multidisciplinary Staff
  • 20. Guest-a-Gramming
  • 21. Real Time Response
  • 22. Becoming a Platform
  • 23. Give Them Something to Do
  • 24. Responsive (Social) Design
  • 25. Beyond the Embedded Twitter Feed
  • 26. Subverting Expectations
  • 27. EMERGING TOOLS @devonvsmith
  • 28. Crowdbooster
  • 29. FollowerWonk
  • 30. Topsy
  • 31. RowFeederraw data people timing content
  • 32. Google Analytics
  • 33. Social Advertising as Market Research
  • 34. Social Advertising as Access to Data
  • 35. Social Algorithms
  • 36. Sticky Share Bars
  • 37. Stylized Share Buttons
  • 38. Mobile Photo Apps Take photos Instagram Hipstamatic Slow Shutter Pano Filters & Frames Snapseed PicFX Vintique Camera+Combine images Diptic PicTwo TiltShift Color SplashText & Movement Phonto Quiption Photosynth Cinemagram
  • 39. QUESTIONS?@threespot @devonvsmith