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People are using social media to overthrow governments, crowdsource solutions to the world’s problems, track their personal health, and raise money for disaster relief…but are they buying tickets to arts events? Devon Smith, Director of Social Media at Threespot, will discuss the potential value of social media to arts organizations and how online communities can transform an arts organization’s relationship to all of its constituents—ticket buyers, donors, artists, board members and the community alike. She’ll share some emerging best practices for effectively using social media based on data from over 900 arts organizations—from how many times a day to post to which types of posts inspire the greatest engagement. Together we’ll brainstorm what the future of social media could look like, and have a frank conversation about what that future will require arts organizations to change about their own online behavior.