Branding Yourself Through Technology & Social Media

Branding Yourself Through Technology and Social Media
#afta2010
@devonvsmith
this isn’t the only way
it’s not even the best way
it just happens to be my way

My Story

13 Dirty Little Secrets

1. Talking about social media attracts attention on social media platforms

2. Posting topics outside your niche will drive traffic short term

3. Link link link. It’s hard to predict exactly where your traffic will come from

4. Read more than you write, listen more than you measure

5. A strategic plan isn’t required

6. Link to people you want to meet

7. Your opinions aren’t enough

8. Give away everything you can for free

9. SEO is no joke. Figure it out

10. Steal ruthlessly but attribute everything

11. Learn to think in 140 characters

12. Connections matter

13. It’s easier than you think to be invited to a conference

Challenges you’ll have to overcome
Social media is exhausting
Once you start, people expect you to continue
You will be tied to your employer’s brand, and they to your brand

Where to turn for help

thanks!
Ann Sachs, for being a constant promoter
Anne Trites, for giving me a reason to start a blog
Beth Kanter, for showing me the way
Chris Ashworth, for being the first person to take me seriously
Cory Huff, for demanding I become a “real” blogger
David Loehr, for managing the community
Ian David Moss, without whom which I never would have started blogging
Kerry Israel, Natalie Gilmore, and Peter Kuo, for telling me when theory falls flat
Michaela Daniel, for teaching me powerpoint
Nick Denton, for creating the first blog I ever fell in love with
Pete Cashmore, for reminding me that even 24 year olds can build empires
Rob Bole, for introducing me to digital media
And the so many theatres, commenters, and tweeps that inspire me

Branding Yourself Through Technology & Social Media

by Devon Smith on Jun 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 147

Statistics

Branding Yourself Through Technology & Social Media — Presentation Transcript