American University Social Journalism
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American University Social Journalism

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American University Social Journalism American University Social Journalism Presentation Transcript

  • American University: COM Social Journalism#SocJourn @devonvsmith photo by: http://www.flickr.com/photos/jenan_7/
  • Discussion topics•big picture social media•how to use social platforms as a journalist•how traditional news orgs are using social media•innovations in social journalism
  • Facebook
  • 700 million users 1/2 log in daily Spend 25 minutes/day 1/2 of activity is mobileUpload 90 pieces of content/month Like 7 pages/month Have 130 friends each
  • Demographicsfrom Facebook presentation June 2011
  • http://bit.ly/iev0Xf
  • Edgerank = how content gets into the newsfeed1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up.3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm5.Stalking your friends won’t get you noticed6.Having friends who stalk you will get you noticed7.More to the algorithm than just this
  • Social Plugins
  • Other Useful FeaturesSearchQuestions Status audience targeting
  • More Posts More Engagement207 arts organizations, April 2011
  • Facebook Advertising*Facebook sent 38% of traffic to the website Responder  Demographics30 day ad campaign, October 2010
  • Facebook Insights 0 User profile 0 Stream 0 Like Box 0 Suggestions 0 Like Button 0 Ads
  • Facebook drives traffic (but not as much as Google)http://www.journalism.org/analysis_report/navigating_news_online
  • Twitter
  • October 2010 Pew Internet & American Life
  • @nytimes gets personal
  • More Tweets More Engagement207 arts organizations, April 2011
  • Linking Facebook to Twitter decreases engagement Twitter only Linked Facebook487 arts organizations, June 2010
  • Watch who the pros follow & list
  • Hashtags
  • Following multiple stories
  • Look for outliersLook for spikes Look for influencers Look for engagement
  • Track click thru rates on Twitter
  • FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph
  • Corporation for Public Broadcasting Digital Media Survey 2009Goals
  • Questions?