American University Social Journalism

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American University Social Journalism

  1. 1. American University: COM Social Journalism#SocJourn @devonvsmith photo by: http://www.flickr.com/photos/jenan_7/
  2. 2. Discussion topics•big picture social media•how to use social platforms as a journalist•how traditional news orgs are using social media•innovations in social journalism
  3. 3. Facebook
  4. 4. 700 million users 1/2 log in daily Spend 25 minutes/day 1/2 of activity is mobileUpload 90 pieces of content/month Like 7 pages/month Have 130 friends each
  5. 5. Demographicsfrom Facebook presentation June 2011
  6. 6. http://bit.ly/iev0Xf
  7. 7. Edgerank = how content gets into the newsfeed1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up.3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm5.Stalking your friends won’t get you noticed6.Having friends who stalk you will get you noticed7.More to the algorithm than just this
  8. 8. Social Plugins
  9. 9. Other Useful FeaturesSearchQuestions Status audience targeting
  10. 10. More Posts More Engagement207 arts organizations, April 2011
  11. 11. Facebook Advertising*Facebook sent 38% of traffic to the website Responder  Demographics30 day ad campaign, October 2010
  12. 12. Facebook Insights 0 User profile 0 Stream 0 Like Box 0 Suggestions 0 Like Button 0 Ads
  13. 13. Facebook drives traffic (but not as much as Google)http://www.journalism.org/analysis_report/navigating_news_online
  14. 14. Twitter
  15. 15. October 2010 Pew Internet & American Life
  16. 16. @nytimes gets personal
  17. 17. More Tweets More Engagement207 arts organizations, April 2011
  18. 18. Linking Facebook to Twitter decreases engagement Twitter only Linked Facebook487 arts organizations, June 2010
  19. 19. Watch who the pros follow & list
  20. 20. Hashtags
  21. 21. Following multiple stories
  22. 22. Look for outliersLook for spikes Look for influencers Look for engagement
  23. 23. Track click thru rates on Twitter
  24. 24. FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph
  25. 25. Corporation for Public Broadcasting Digital Media Survey 2009Goals
  26. 26. Questions?

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