Achieving Goals on LinkedIn

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Step by step how to leverage LinkedIn to achieve business goals.

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  • Always check to see how your message looks to recipients…..
  • Achieving Goals on LinkedIn

    1. 1. Achieving Goals on LinkedIn <br />Prepared for Brian Hunter, CEO of SCA Group<br />09/23/2011<br />By Devon George Twitter: @dgeorge<br />
    2. 2. Questions<br />Goal(s) ?<br />Registration for the conference***<br />Creating a relationship with potential registrants<br />Becoming more influential on LinkedIn***<br />Sharing Information about QUATRAIN<br />Becoming a recognized expert or authority ***<br />Who can help you accomplish each goal?<br />Specific people<br />Specific groups<br />What does each person need to hear to motivate them to action?<br />Questions they ask themselves<br />Question other people ask of them (bosses, clients, etc..)<br />How do you engage these people in a non-salesy way?<br />Educate – curate clean & easy to consume content<br />Interact – show you listen, others will listen to you<br />Support – where do they share their thoughts, where do they listen?<br />
    3. 3. The Connex Group 8th Strategic Investments Forum<br />Groups that have members that can help you achieve your goals…<br />-Find a couple groups<br />How do they operate?<br />Do people post articles? <br /> What type of interactions are most effective?<br />Be a consistent voice in the group, an authority<br />Post intriguing & useful content (articles by trusted sources, events, etc..)<br />Comment on other contributors posts<br />Do not spam the group or waste time<br />Influencers - embrace, and interact with, them<br />Who solicits good feedback within the group (comments, likes, etc..)?<br />
    4. 4. Action Items<br />Make a schedule to assure you interact and post regularly<br />Look for new groups to join, you can reach out to individuals in any group directly through Linked-In<br />Track what works and do more of it. If people respond well to a post, comment or event you’re doing something right. REPEAT.<br />

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