Snapdeal.com is an
online retail website,
headquartered in New
Company Name: Snapdeal
Snapdeal.com was started in February 2010, as a
daily deal platform, but later expanded into
product retailing across various categories.
Snapdeal claims to have a subscriber base of
more than 20 million and has a presence across
4000+ towns and cities.
Kunal Bahl decided to start a business
with his school friend Rohit Bansal after a
stint at Microsoft; Rohit was with
Age at starting business: 25 years
Company name: SnapDeal
Seed capital: Rs 40 lakh
Kunal Bahl, the man driven by
While he was studying and working in the US
between 2002 and 2006, he realised that the
retail landscape in India had changed. Buyers
were becoming more sophisticated and small
retailers had turned professional. So, while
consumers still liked a good bargain, they weren't
interested in petty haggling. It struck him that
starting a business that provided discount
coupons would succeed in India and so he
returned to Delhi in November 2007.
About Kunal Bahl
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Snapdeal has adopted a remote village in
India and enabled clean drinking water
facilities for its people by installing
manual pumps. To show their gratitude,
the village’s residents have decided to
rename their village to Snapdeal.com
Nagar, actually taking the company by
A Village named Snapdeal
Snapdeal.com CEO Kunal Bahl tells the
goal has always been to build a socially
responsible organization, and that the
decision to provide clean drinking water
for the village came from a conversation
with one of its 500 employees in the
Social work done by snapdeal
We honestly did something very simple –
didn’t even cost that much – and installed
15 hand pumps, which now enable clean
water within a distance of 50 meters for
all the residents of the village.
Clean water supplied to village
―The hidden star behind Snapdeal’s success is Vani
Kola, MD of IndoUS Venture Partner
When asked Vani what she thought, she says
modestly, ―This speaks volumes about Kunal and
Rohit, and not about me at all. They are smart and
driven, as most entrepreneurs are. They have
additional great leadership qualities, as you can
see they are modest and humble, they attribute
their success to me, their team and others, who
were only enablers. They take responsibility for
creating success, but shy away from hogging the
limelight.‖s,‖ says Kunal.
Secret behind the Success
In January 2011, Snapdeal received a
funding of $12 million from Nexus
Venture Partners and Indo-US Venture
Partners. Subsequently, in July 2011, the
company raised a further $45 million from
Bessemer Venture Partners, along with
existing investors Nexus Venture
Partners and Indo-US Venture Partners,
taking the total investment in the
company to $52 million.
In June 2010, Snapdeal acquired
Bangalore-based group buying site,
In April 2012, Snapdeal acquired
esportsbuy.com, an online sports goods
retailer based out of Delhi.
In May 2013, Snapdeal acquired Shopo.in,
an online marketplace for Indian
• eRetailer of the Year & Best Advertising
campaign of the year - Indian eRetail awards 2012
organized by Franchise India in Feb,2012.
• Winner of Red Herring Asia Awards 2011.
• E-commerce site of the year at WAT awards that
took place in Jan 2012, Mumbai.
• Hottest Internet Companies of the year at the
premier edition of the 'Young Turks Awards'
organized by Mercedes Benz and CNBC-TV 18 in
New Delhi - Jan,2012.
Awards & Recognition
After having started, there was no looking back for
Kunal, you could say. The main ingredient of his
success is his people. ―The only reason as to why we’ve
made substantial progress over the last two and half
years is because of our people. We are a business with
no plants and machinery and our success and failure
is dependent on the quality, focus and the motivation
of our people; our speed, our sluggishness —
everything is our people,‖ he explains without any
hesitation. Vani Kola’s inputs proved to be crucial in
managing people. And growing from 30 to 1500
strong organization in a couple of years being
managed by twenty-somethings hasn’t come on its
Reliable Staff People
Cash on Delivery, Chinese E-commerce model
and E-commerce of the future
On the contentious issue of cash-on-delivery
hurting e-commerce companies, Kunal has a
different take. High charges for COD
transactions and customer returns are quoted
as two reasons for COD being unfavourable.
Snapdeal’s experience is different. Its COD
charges are lower than expenses of online
payments and so Kunal prefers customers
buying on COD.
Payment options offered
From www.consumercourt.in some
complaints have been received regarding:-
Late delivery or no delivery
Unsupportive customer care
From www.desidime.com some complaints
No custiomer satisfaction
No refund within 7 days