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Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
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Devin Thorpe's Presentation at SECFC13

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With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips

With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips

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Transcript

  • 1. Make Love UT Give UT Huge For Your Organization Devin D. Thorpe
  • 2. Love UT Give UT • $800,000 in one day • Almost 500 Utah Nonprofits • 40% of donors were new • Give MN raised over $16 million • How did it work for you? • Double your results in 2014!
  • 3. What is crowdfunding? • Love UT Give UT • Raising money from friends, family and your extended network through third-party online platforms – Donations – Rewards or “Pretailing” – Investments
  • 4. 6 Keys to Success • The “Face” of your campaign • Urgency • Politics: Unifying v. Dividing • Geography: Local is better • Community • Project or event
  • 5. SMAC! Monkeys: $35,000
  • 6. LiveMoreAwesome: $95,000
  • 7. Sam’s Birthmark: $31,000
  • 8. Habitat for Humanity: Over $1M
  • 9. So, Who is “the crowd”? • Family • Friends • Customers • Neighbors • Your on-line community • Everyone wants you to succeed
  • 10. 4 Stage Attack • Reconnaissance • Preparation • Ground Assault • Air Attack
  • 11. Crowdfunding Timeline (Weeks) 1 2 3 4 5 6 7 8 9 10 11 12 Campaign Live On Site 1 Day to 60 Days Reconnaissance Preparation Ground Assault Air Attack
  • 12. Reconnaissance • Assess your idea • Survey your team • Count your friends • Review platforms and choose one • Identify Media
  • 13. Preparation • Build a team • Train your team • Organize lists • Design your rewards • Draft email messages, tweets and posts • Produce a video • Write a press release
  • 14. Ground War Before the campaign starts: • Call out the big guns: meet face to face with people who can give big money • Sharp shooting: get on the phone with people who will give good donations • Machine Guns: Send personal, individual emails to the people you know will support you simply because you ask. • Start before you start! Get commitments for 50% of your goal before you launch!
  • 15. Air War After the campaign begins: • Social Media – Daily posts on Facebook, Twitter, LinkedIn, Google+ – Post everywhere you have an audience • Traditional Media – Contact every blogger you know – Send a press release to your local paper, TV and Radio
  • 16. Air Attack Before the campaign begins: • Traditional Media – Contact every blogger you know – Send a press release to your local paper, TV and Radio After the campaign begins: • Social Media – Daily posts on Facebook, Twitter, LinkedIn, Google+ – Post everywhere you have an audience
  • 17. Crowdfunding for Social Good Get both ebooks free when you subscribe by email to my blog at YourMarkOnTheWorld.com
  • 18. Q&A
  • 19. Make a Stand: $400,000

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