Mother's day - Gifting Trends from 2013 on Indian Gifts Portal

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Gifting trends between Indians living across the world using Indian Gifts Portal. Sorce: www.indiangiftsportal.com

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Mother's day - Gifting Trends from 2013 on Indian Gifts Portal

  1. 1. Mother’s Day is around the corner, check out the Mother’s day gifting trends in India from 2013 to know what to send the most important woman in your life this year. Mother’s Day Gifts
  2. 2. GIFT CATEGORY TRENDS What is everyone sending their moms in India.
  3. 3. Gift Categories Bags Clothing Home Décor Personalized Gifts Jewelry Pooja Items Home Textiles
  4. 4. Clothing – Popular Categories 70% 11% 16% 3% Sarees Shawls Suits Western Wear Perfumes + 17% Bags + 32% Cosmetics + 28%
  5. 5. Popular Sarees
  6. 6. More on Clothing… • Saree seems to be the gift of choice for Mother’s Day. Although Ethnic seems to be the buzzword of the year 2013, we see a big trend coming in Geometric Prints as well as Bollywood Replica Sarees.
  7. 7. Jewelry – Popular Categories 8% 8% 33% 51% Semi-Precious Fashion Jewelry Diamond Ethnic Watches + 26%
  8. 8. Semi-Precious Jewelry Silver CZ Diamonds Pearl Pearl Watches are very popular as mother’s day gifts.
  9. 9. More on Jewelry… • Crystal seems like the perfect option for those looking for clear stone jewelry. The value is similar to CZ Diamonds with a more modern form factor. • •Pearl fans have reasons to rejoice with a brand new trend for Pearl Clutches and Handbags coming into the market.
  10. 10. Home Décor – Popular Categories 4% 32% 7% 22% 28% 6% 0.56 Home Décor Utility Items Usable Decorative Home Textiles Tableware Wall Décor Feng Shui Gifts Showpieces Decorative Items
  11. 11. Usable Decorative Items Jewelry Boxes Key Holders Book Rests Clocks Photo Frames
  12. 12. Pooja Gifts – Popular Categories 69% 11% 7% 6% 7% God Idols Candles & Incense Chowkis Diyas Pooja Thalis
  13. 13. Popular Personalized Gifts Mugs Other Photo Gifts Message Gifts Both Message & Photo Mugs are popular as Mother’s Day Gifts.
  14. 14. More on Personalized Gifts… • Although photo based gifts are popular, what is really picking up is the trend of ‘Message Mugs’. Simply gifts with Mom quotes on them, Affirmations of love etc. • In fact amongst all gifts, those labeled with ‘Love’ & ‘Mom’ had the highest sale.
  15. 15. Gifts are not enough! 27% of mother’s day gifts contained flowers as a part of the gift. 10% of gifts for mom contained flowers & cakes 8% of gifts had an add on of Chocolates, Sweets, Fresh Fruit and or Dryfruits 8% kids sent readymade hampers to their moms with flowers in addition to the gifts 53% of all mother’s day gifts contain flowers and or other add ons.
  16. 16. Popular Flowers 8% 8% 16% 68% Roses Carnations Orchids Plants Pink & Red Roses are the most popular. The highest selling bouquet was “Pretty Pink Please” Contributing for 4% of the orders and 2% of order value.
  17. 17. BUDGET TRENDS Global & Indian Budgets, category wise budgets
  18. 18. AverageOrderValue:₹883 Average Order Value: ₹1,838 Average Order Value: ₹1,431 Average Order Value: ₹835 AverageOrderValue:₹532AverageOrderValue:₹883
  19. 19. Budget Trends Worldwide CANADA Average Order Value: ₹1,379 UNITED STATES OF AMERICA Average Order Value: ₹1,380 AFRICA Average Order Value: ₹1,401 UNITED KINGDOM Average Order Value: ₹1,958 EUROPE Average Order Value: ₹1,332 SAUDI ARABIA Average Order Value: ₹982
  20. 20. Budget Trends Worldwide AUSTRALIA Average Order Value: ₹1,863 NEW ZEALAND Average Order Value: ₹1,341 EAST ASIA Average Order Value: ₹1,972 UNITED ARAB EMIRATES Average Order Value: ₹1,448 INDIA Average Order Value: ₹916 SINGAPORE Average Order Value: ₹1,486
  21. 21. Order Density PercentageofOrders UNITED STATES Order Percentage: 53% CANADA Order Percentage: 6% UNITED KINGDOM Order Percentage: 2% INDIA Order Percentage: 29% AUSTRALIA Order Percentage: 4% Although Mother’s Day gifts are sent to India from all corners of the globe, From Belgium to Botswana, Uganda and Trinidad & Tobago, India & US account for 82% of the orders.
  22. 22. AverageValueofGifts ReceivedbyMothersin 2013 PercentageofOrders NEW DELHI Average Order Value: ₹1,381 Percentage of Orders: 3% MUMBAI Average Order Value: ₹1,225 Percentage of Orders: 6% BANGALORE Average Order Value: ₹1,169 Percentage of Orders: 4% KOLKATA Average Order Value: ₹1,247 Percentage of Orders: 3% CHENNAI Average Order Value: ₹1,235 Percentage of Orders: 5%
  23. 23. The Metros • The metros account for 21% of all Mother’s Day gifts received • Mumbai has the most number of Mother’s Day gifts at 6% • Chennai follows close behind at 5% • New Delhi gets the highest value of gifts at ₹1,381 • Kolkata & Chennai have the second highest order value at ₹1,247 & ₹1,235
  24. 24. AverageValueofGifts ReceivedbyMothersin 2013 PercentageofOrders ANDHRA PRADESH Average Order Value: ₹1,214 Percentage of Orders: 10% UTTAR PRADESH Average Order Value: ₹1,248 Percentage of Orders: 10% MAHARASHTRA Average Order Value: ₹1,343 Percentage of Orders: 9% GUJARAT Average Order Value: ₹1,334 Percentage of Orders: 7% PUNJAB Average Order Value: ₹1,414 Percentage of Orders: 7% HARYANA Average Order Value: ₹1,248 Percentage of Orders: 6%
  25. 25. The 5 Top States • Mothers Day gifts to Uttar Pradesh & Andhra Pradesh account for 10% of orders each. • Punjab leads the order value chart across the country at ₹1,414 • Gujarat & Maharashtra have the second highest order value at ₹1,334 & ₹1,343
  26. 26. AverageValueofGifts ReceivedbyMothersin 2013 PercentageofOrders THE REST OF INDIA - Tamil Nadu & BIhar – 3% each - Kerela, Rajasthan – 2% each - Karnataka, Odisha, Uttarakhand, West Bengal, Jammu & Kashmir, Chattisgarh - 1% each Average Order Value: ₹1,506 Percentage of Orders: 17%
  27. 27. Location Inferences • Its interesting to note that the order value goes higher as you go deeper into B class towns. Coimbatore stands for an order value of ₹3,004, Jammu at ₹1,721 • Metros surprisingly don’t account for the highest order values or the highest chunk of the orders.

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