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Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
Mapping User Intentions - Search Keywords to Mega Menus
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Mapping User Intentions - Search Keywords to Mega Menus

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How Search Keywords Translated into a Mega Menus for an eCommerce Website

How Search Keywords Translated into a Mega Menus for an eCommerce Website

Published in: Design, Lifestyle, Business
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  • 1. Usability Matters! Information Architecture Indian Gifts Portal - A e-Commerce Gifting Portal specializing in domestic and international gifting between NRIs. The Site has a huge handicrafts inventory but they also have products specifically meant for gifting amongst Indians.
  • 2. Increasing Find-ability • Find-ability was a major obstacle to task completion identified during the buyer persona walkthrough. • Mapping the Users Mind to a Mega Menu for the E-Commerce Site was one of the first steps towards increasing find-ability.
  • 3. Find-ability precedes Usability. You can’t use what you can’t find. ‘Ambient Find-ability’ By Peter Morville
  • 4. Product Category - Bags
  • 5. A Snapshot of Keyword Referrers to the Site with the word ‘Bag’.
  • 6. A Snapshot of Internal Search Terms accompanying ‘Bags’
  • 7. A Snapshot of Google Keyword Density of search terms containing ‘Bags’
  • 8. Increasing Find-ability by Mapping User Intent to Navigation Mega Menu
  • 9. Flowers | Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry | Kids | Festivals | Deals Bags Leather Bags Ethnic Indian Bags Clutches & Purses Ladies Handbags Wallets Genuine Leather Bags > Leather Purses Hand Bags Sling Bags Laptop Bags Clutches Wallets Mobile Pouches Leather Bags for Men > Laptop Bags Travel & Office Bags Wallets Personalized Wallets Diaper & School Bags Card Wallets Multi-Pocket Bags Cross Body Bags Business Card Holders Pink Leather Black Leather Tan Leather Best Sellers >> Less than 599 > Leatherite Bags College Bags Wallets Leatherite Clutches Purses Big Bags > Hold-alls Big Handbags Overnight Bags Travel Bags Mill Leather Small Bags > Clutches Premium Leather Bags > Pouches Temanli Leather Patchwork Wallets Gaofan Leather Patchwork Business Card Holders Mill Leather Croco Leather Kashmiri Leather Bags Colored Leather Bags > Ladies Handbags Clutches Wallets for Her Wallets for Him Gaofan Leather Pink Leather Bags (Free Delivery in India – All Cities)
  • 10. Flowers | |Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry|| Kids | Festivals | Deals Cakes | Chocolates | Home Décor | Electronics | Clothing & FashionToys & Games Bags Leather Bags Big Ethnic Handbags > Shopping Bags College Bags Ethnic Indian Bags Clutches & Purses Ladies Handbags Wallets Travel & Office Diaper & School Bags Small Ethnic Handbags > Clutches Purses Potlis By Handle > Bangle handle Bags Soft Handle Bags Leather Handle Bags Shoulder Bags Bags by Color > Multi-Colored Red Pink Blue Natural Metallic Brown Other Colors By Material > Beaded Bags Cotton Bags Jute Handbags Bamboo Handbags Ethnic Weaves Kashmiri Leather Best Sellers >> Embroidered Bags Mirror-work Bags Patch-Work Bags Zari Work Bags Zari Work Handbags Hand Embroidered Designer Clutches Silk & Velvet Purses Jute Bags Mirror Work Bags Potlis Less than 499 Silk Purses Velvet Purses Designer Clutch Bags Less than 299 > Mirror Work Potlis Less than 499 > Beaded Handbags Cotton College Bags Jute Bags Patchwork Bags (Free Delivery in India – All Cities)
  • 11. Flowers | |Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry|| Kids | Festivals | Deals Cakes | Chocolates | Home Décor | Electronics | Clothing & FashionToys & Games Bags Leather Bags Ladies Clutches > Hand Embroidered Leather Clutches Ethnic Indian Bags Designer Clutches Ethnic Clutches Clutches & Purses Stone-Work Clutches Gaofan Clutches Ladies Handbags Temanli Clutches Animal Print Clutches Wallets Travel & Office Diaper & School Bags Ladies Purses > Beaded Purses Rajasthani Mirror Work Tribal Art Purses Leatherite Purses Kashmiri Leather Purses Brocade Purses Zari Work Purses By Type > Bangle handle Purses Potlis Coin Purses Evening Clutches By Color > Multi-Colored Red Pink Blue Black Grey Natural Metallic Brown Other Colors Best Sellers >> Less than 599 Gaofan Clutches Brocade Purses Designer Clutches Evening Bags Black Clutch Bags Indian Design Bags Leather Purses Less than 599 > Brocade Clutches Beaded Purses Embroidered Potlis Rajasthani Mirrorwork Wooden Handled Bags By Brand > Guess Vertigo (Free Delivery in India – All Cities)
  • 12. Flowers | |Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry|| Kids | Festivals | Deals Cakes | Chocolates | Home Décor | Electronics | Clothing & FashionToys & Games Bags Leather Bags Shoulder Bags > Cotton Shoulder Bags Jute Shoulder Bags Ethnic Indian Bags Bamboo Shoulder Bags Patchwork Bags Clutches & Purses Leatherite Bags Zari Work Shoulder Bags Ladies Handbags Wallets Travel & Office Diaper & School Bags Sling Bags > Beaded Sling Bags Leather Sling Bags Rajashtani Mirrorwork Jute Sling Bags Handbags > Zariwork Handbags Velvet & Silk Handbags Leather Handbags Cross Body Bags > Mirror-Work Zari-Work Leather Cross Body Bags By Color > Multi-Colored Red Pink Blue Black Grey Natural Metallic Brown Other Colors Best Sellers >> Designer Handbags Ethnic Shoulder Bags Tribal Weave Bags Beaded Sling Bags Velvet & Silk Bags Cross Body Bags Black Ladies Bags Rajasthani Mirrorwork Less than 999 > Beaded Handbags Cotton Handbags By Brand > Guess Vertigo (Free Delivery in India – All Cities)
  • 13. Flowers | |Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry|| Kids | Festivals | Deals Cakes | Chocolates | Home Décor | Electronics | Clothing & FashionToys & Games Bags Leather Bags Ladies Wallets > Bi-Fold Wallets Tri-Fold Wallets Ethnic Indian Bags Passport & ID Holders Coin Purses Clutches & Purses Ladies Handbags Animal Print Colored Leatherite Embossed Leather Wallets Travel & Office Diaper & School Bags Croco Leather Kashmiri Leather Temanli Leather Gaofan Leather By Color > Multi-Colored Red Pink Blue Black Grey Brown Other Colors Men’s Wallets > Money Clips Credit Card Holders Business Card Holders Passport Holders Best Sellers >> Leatherite Wallets Designer Wallets Gaofan Leather Leather Wallets Mill Leather Wallets Croco Leather Wallets Wallets for Her Personalized Wallets Dhoom 3 Wallets Tri-Fold Wallets Embossed Leather Black Wallets Tan Wallets Colored Wallets Wallets on Discount Wallet & Belt Combos Card & Wallet Sets Tri-Fold Wallets Passport Holders Designer Wallets Kashmiri Leather Wallets for Him Croco Leather Wallets (Free Delivery in India – All Cities)
  • 14. Flowers | |Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry|| Kids | Festivals | Deals Cakes | Chocolates | Home Décor | Electronics | Clothing & FashionToys & Games Bags Leather Bags Travel Bags > Backpacks Duffle Bags Ethnic Indian Bags Overnight Bags Strolleys Clutches & Purses Holdalls Ladies Handbags Utility Bags > Wallets Travel & Office Diaper & School Bags Passport Bags Credit Card & ID Wallets Wrist Pouches Camera Cases Multi-Purpose Bags Mobile Pouches Office Bags > Laptop Bags Laptop Cum Travel Bags Portfolio Bags By Material > Leather Leatherite Waterproof By Color > Multi-Colored Red Pink Blue Black Grey Natural Brown Other Colors Best Sellers >> Less than 599 > Travel Bags Haversacks PVC Bags Camera Pouches Duffle Bags Less than 199 > Mobile Carriers Strolleys Multi-Purpose Bags Portfolio Bags Tote Bags Haversacks Laptop Bags Toiletry Bags (Free Delivery in India – All Cities)
  • 15. Flowers | |Cakes | Chocolates | Home Décor | Electronics | Clothes | Bags | Jewelry|| Kids | Festivals | Deals Cakes | Chocolates | Home Décor | Electronics | Clothing & FashionToys & Games Bags Leather Bags Baby Bags > Diaper Bags Baby Bag with Bottle Case Ethnic Indian Bags Baby Sleeping Bags Clutches & Purses Baby Bags By Color > Ladies Handbags Wallets Travel & Office Diaper & School Bags Pink Yellow Green Blue Bags for Children > Kiddie Purses Kids Strolley Kids Hand Bags School Bags > School Bags School Bags + Bottle Combo College Bags > Mirror Work Bags Patchwork Bags Jute Bags Cotton Bags Cartoon Character Bags > Tweety Bags Barbie Bags Ben Ten Bags Cars Bags Thomas The Engine Bags Spiderman Bags Angry Birds Bags Best Sellers >> Less than 599 > School Bags Kids Hand Bags Kiddie Purses Barbie Bags Less than 999 > Baby Sleeping Bags Baby Diaper Bags Cities) Baby Sleeping Bags School Bags Diaper Bags College Bags Tweety Bags Ben 10 Bags Less than 599 Less than 999 (Free Delivery in India – All

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