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Anatomy and Aspects of Typography
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Anatomy and Aspects of Typography

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This presentation is directed towards communicating the basic aspects and anatomy of Typography

This presentation is directed towards communicating the basic aspects and anatomy of Typography

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Anatomy and Aspects of Typography Anatomy and Aspects of Typography Presentation Transcript

  • TYPOGRAPHY
  • What is TYPOGRAPHY ?It is derived from the Greek words that meanform and writing. It is the art and technique ofarranging type in order to make a particularlanguage visible.
  • TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACES Font Familyis a set of characters that share common design featuresPOINT SIZELINE LENGTHLEADINGTRACKINGKERNINGSingle typeface is represented by:specific weightspecific weightstylestylecondensationcondensationwidthwidthslantslantitalicizationitalicizationornamentationornamentationdesigner or foundrydesigner or foundryN, B, BB, LN, I, OTypeface: ArialFonts: Arial Bold, Arial Narrow, Arial Italics, etc.expandedcontracteddegree from theverticalSlant to the rightSymbolsMass producedSpecializedproportionalMonospaced
  • TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESUnit of MeasurementThe point is the basic unit of measurement used intypography, and all other measurements arederived from it.In typography, a measure of the height of thecharacters of a font, measured in points.0.351mm or 1/12 picaPOINT SIZELINE LENGTHLEADINGTRACKINGKERNING
  • TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESBlock of Typeset textIt is the width occupied by a block of typeset text.A block of text or paragraph has a maximum linelength that fits a determined design.It is determined by typographic parameters basedon a formal grid and template with several goals inmind; balance and function for fit and readabilitywith a sensitivity to aesthetic style in typography.POINT SIZELINE LENGTHLEADINGTRACKINGKERNING
  • TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESLine SpacingRefers to the distance between the baselines ofsuccessive lines of type.POINT SIZELINE LENGTHLEADINGTRACKINGKERNINGQAhqxQAhqx
  • TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESOverall SpacingTracking refers to the overall spacing of a word orblock of text affecting its overall density and texture.POINT SIZELINE LENGTHLEADINGTRACKINGKERNING
  • TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESSpace between charactersKerning is a term applied specifically to the spacingadjustment of two particular characters.POINT SIZELINE LENGTHLEADINGTRACKINGKERNINGtype
  • TYPOGRAPHY
  • ANATOMYANATOMY ofof TYPOGRAPHYTYPOGRAPHY
  • Cap HeightThe height of a capital letter measuredfrom the baseline.M O N P
  • Body HeightThe complete area covered by all of thecharacters in a font.
  • ApexThe point at the top of a character, where the leftand right strokes meet is the apex. It may be asharp point, blunt, or rounded and is an identifyingfeature for some typefaces.
  • VertexThe outside point at the bottom or top of acharacter where two strokes meet.Apex is a subset of VERTEX.v
  • BarThe horizontal stroke in letters.Also referred to as Crossbar.A H
  • Arc of stemA curved stroke that is continuous with a straightstem.
  • ArmA horizontal or upward, sloping stroke that does notconnect to a stroke or stem on one or both ends.W
  • AscenderAn upward vertical stroke found on the part oflowercase letters that extends above the typeface’sx-height.Also known as Extenderk l b
  • X-heightThe height of lowercase letters reach based onheight of lowercase x; does not include ascendersor descenders.m n o
  • DescenderThe part of the letters that extends below thebaseline.p
  • BowlThe fully closed, rounded part of a letter.p q d
  • SpineThe main curved stroke of a lowercase or capital S.
  • SerifA stroke added as a stop to the beginning and end ofthe main strokes of a character.m n r q l
  • Bilateral SerifA serif extending to both sides of a main stroke.They are reflexive.m n r q l
  • BeakA sharp spur, found particularly at thetop of letters in some 20th centuryRomans.C
  • OvershootAscenders extending into the space of a followingcharacter.Usually at an angle of 1, 3 or 7 degrees from thenormalT E L
  • FlagThe horizontal stroke present on thenumeral 5.
  • FinialA tapered or curved end.c
  • Diagonal StrokeAn angled stroke.w x v y
  • Devina Kothari