Twitter: Building Relationships one @ at a time

Twitter: Building Relationships one @ at a time Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]

Agenda
What is Twitter?
Twitter Basics
Types of Tweets
Hashtags
Trending Topics
The art of the tweet
Dissecting tweets
Composing A tweet
Q & A
Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]

What is Twitter?
Free micro-blogging platform
Updates of 140 characters or less
The sharing of content, ideas, and data
http://bit.ly/27OtIV
http://twitter.com/

Twitter Basics
Like other social media tools, you can:
View and share content from others
Create content for others to view and share
The more you participate, the more of a response you will get

Following/Followers
People you follow : you see the tweets of individuals and organizations/groups you subscribe to
People who follow you: Other people that subscribe to and read your tweets

General Tweets
A public tweet sent to everyone that follows you

@Replies
A public tweet sent to a specific person or organization on twitter, also known as a ‘mention’.
@Replies are visible in: your timeline, the recipient’s timeline, in the public timeline and in the timeline’s of anyone that follows you both

Direct Message
A private tweet sent between you and one person that follows you. You cannot send a direct message to someone that does not follow you
This is a good option if you have information that you only want to share with one other twitter user

Tweets with Links
Twitter HATES URLS!
Utilize bit.ly.com to create a short-hand URL to save space
https://bitly.com/

Tweets with Pictures
Twitpic is your friend!
Always include a short description of the photo
@mention or #hashtag whenever possible
Leave 10-15 characters free for the URL link
http://twitpic.com/

Retweets (RT)
Retweeting is reposting or forwarding the tweets of someone else to your networks to share with others
To retweet, either click the retweet button, or copy/paste the tweet into the status bar and add RT@_________ at the beginning, so your followers know that who you are retweeting
Request a RT: If you have specifically engaging content, are trying to get the word out about an event or fundraiser, selectively ask for retweets by adding the phrase “Please RT” at the end of your tweet

Hashtags
Use the # symbol before a keyword or set of keywords as a means to easily search and follow the tweets posted on the same or similar topic or event
You create a hashtag by prefixing a work with a hash symbol: #hashtag

Trending Topics
Trending on Twitter means that those topics are currently the most popular topics being discussed or tweeted about on Twitter
Topics can be phrases, words or #hashtags
You can search trending topics by location (country or city)

The art of the tweet
A tweet should me short, to the point and interesting to read.
People are SKIMMING content, not diving in
A tweet is an invitation to have a conversation with anyone anywhere about the content you are presenting-be prepared for that!
Keep your content focused to your area of interest or people will be confused and un-follow

Dissecting tweets Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]

Composing a Tweet
Know what you want to say before you say it
Must be 140 characters or less, including any URLs
Try to leave 10-15 characters free so others can retweet and add comments if they wish
When relevant and appropriate, include a #, or relate it to a trending topic
Be sure to use correct grammar, spelling and punctuation-abbreviations are fine
Be funny, friendly and creative with how you broadcast your messages
Make the message relevant to the audience-if they don’t care, they won’t read!
Include links, pictures, mentions, #hashtags whenever possible

http://www.memberclicks.com	51
http://www.new.memberclicks.com	26
http://memberclicks.com	20
http://bostonpartners-socialmediaplan.wikispaces.com	7
http://bsma.memberclicks.com	1
http://feeds.feedburner.com	1
http://www.bsma.memberclicks.com	1
http://associations.memberclicks.com	1

Twitter: Building Relationships one @ at a time

by devin_smith on Jul 19, 2011

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Twitter: Building Relationships one @ at a time — Presentation Transcript