New Age Tourism

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Revaluation in Tourism Industries................

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New Age Tourism

  1. 2. Market scenario India attracted about 4 million foreign tourists in 2006 who spent US$8.9 billion. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. According to rough estimates, adventure tourism is growing at a rate of over 35% across the country. India’s share in global adventure tourism is expected to reach 1.5% by 2010.
  2. 3. Introduction- new age tourism Going out of tradition Times are changing and so are the demands and expectations of the 'new' traveler, the search for different experiences, different adventures, different lifestyles has paved the way for this concept called the 'new tourism' Attention is being turned to exploring new frontiers or daring to go where traditional thought did not allow.
  3. 4. <ul><li>Characteristic of &quot;New&quot; tourists </li></ul><ul><li>Environmentally sensitive and socially responsible </li></ul><ul><li>Displaying respect for the culture </li></ul><ul><li>More educated, more flexible , more experienced, more independent, more conservation-minded </li></ul><ul><li>Insistent on value for money </li></ul><ul><li>Looking to experience and learn rather than merely stand back and gaze </li></ul><ul><li>Participators not spectators </li></ul><ul><li>Adventure, getting off the beaten track and mingling with the locals </li></ul>
  4. 5.   Old tourists New Tourists Search for the sun => Experience something different Follow the masses => Want to be in charge Here today, gone tomorrow => See and enjoy but not destroy Just to show that you had been => Just for the fun of it Having => Being Superiority => Understanding Like attractions => Like sports Precautions => Adventurous Eat in hotel => Try local fare Homogeneous => Hybrid
  5. 6. An Acronym that is relevant to describe the 'new' tourist is REAL, which stands for: - R ewarding - E nriching - A dventuresome - L earning Experience They can be called experiential traveler s , they extend across all age groups and traditional market segments.
  6. 7. Emerging destination LADAKH
  7. 8. Lets talk some numbers According to statistics available, the tourist flow crossed the figure of 70000 in 2008 in Ladakh, that in the year 2008 a total of 74334 tourists visited Ladakh out of which 18969 foreign and 21815 domestic tourists preferred to travel by air.
  8. 9. <ul><li>Let’s Start with the timeline of a customer experience… </li></ul><ul><li>71% of leisure trips are planned less than 3 months before the trip. </li></ul><ul><li>35% are planned less than one month before the trip. </li></ul><ul><li>26 % % say travel video and 18% Internet sources as their main destination influence. </li></ul><ul><li>65% say they use Google as an online resource to research trips. </li></ul><ul><li>69% of users say online research is an enjoyable aspect of preplanning a trip. </li></ul><ul><li>62% of users say they use a tourism office or specific destination Web Site to research trips. </li></ul><ul><li>34% Reviews by other travelers. </li></ul><ul><li>32% Photos/slideshows. </li></ul><ul><li>25% Articles on the destination/area. </li></ul>
  9. 10. “ The Web is the only place consumers can fully experience your destination without visiting...” <ul><li>The website of Lonely Planet attracts more than five million people every month, most of who log on repeatedly. </li></ul><ul><li>Professionally Branded Online Video Sites Attracted 33.5 Billion Views </li></ul><ul><li>video attracts 29% more viewers who stay on your site 35% longer and are 26% more likely to purchase (source TIA). </li></ul>
  10. 11. <ul><li>Consumer insight </li></ul><ul><li>The average online video viewer watched 356 minutes of video per month </li></ul><ul><li>The duration of the average online video was 3.5 minutes </li></ul><ul><li>62.6 videos per viewer in an average week </li></ul><ul><li>In India, 85% of video viewing happens from offices </li></ul><ul><li>76% of all video consumption happens from the top seven metros / mini metros. </li></ul><ul><li>Online video advertisements deliver 82% brand recall versus 54% recall for the same ad on television. </li></ul><ul><li>30% of daily video consumption comes from Indians outside of India, largely from the Bay area and New York. </li></ul><ul><li>Average number of Videos per profile on Orkut is 3.98 </li></ul><ul><li>Video ads generate 20-40 times higher CTRs than other forms of display ads </li></ul>
  11. 12. Our job <ul><li>Creating a series branded video with global appeal. </li></ul><ul><li>Enable web 2.0 tools on your site like blogging, RSS feed and sharing features. </li></ul><ul><li>Bring new video content to market extremely fast. </li></ul><ul><li>Enable dedicated video streaming of the same content on your site. </li></ul><ul><li>Come up with better video content that is contextual, mobile and entertaining enough to be shared. </li></ul><ul><li>Come up with new advertising model </li></ul><ul><li>Preference to monetizing audience first then monetizing video. </li></ul><ul><li>Real time monitoring and statistics </li></ul><ul><li>Optimizing social media through blogging, bookmarking and communicating through social community </li></ul>
  12. 13. Who we are? Devils workshop is an Digital media planning based in Mumbai, India. We provide Creative assistance, planning, strategy for the execution of multi-platform digital marketing campaigns that run across a range of social media that dawn from social networking sites, video sharing sites and sets at blogs and podcasts, exploiting the widest horizon ever entertained. We bring together best in class partners from diverse creative background to create and distribute high quality original programming across every platform, working in every genre and format, with the ability to reach any demographic, no matter how broad or narrow.
  13. 14. WHAT MAKES INVESTING IN DEVILS WORKSHOP UNIQUE? Devils workshop works with brands and content creators to pitch new media formats that can extend content to create ancillary revenue options or sponsorship opportunities that can better position ideas for greater revenue opportunities.
  14. 15. Contact us [email_address] [email_address] Devils workshop

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