Your SlideShare is downloading. ×
0
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
The Original Boozie
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Original Boozie

1,721

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,721
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. BOOZIES PROTOTYPE DESIGN EXPLORATION PREPARED FOR XXXXXX MAY 5TH, 2008
  2. ABOUT BOOZIES BOOZIES ARE A COLLECTION OF INSULATED COOZIES, DEVELOPED TO ENHANCE THE ENJOYMENT OF MALT LIQUOR BEVERAGES. BOOZIES ARE DINSTINGUISHED BY THEIR UNIQUE LOOK, AS EACH MODEL IS MADE TO LOOK LIKE A PAPER BAG, THUS ALLOWING FOR A COLD AND “UNDERCOVER” DRINKING EXPERIENCE. BOOZIES WERE DREAMED UP IN A MOMENT OF EUPHORIC GENIUS BY BRITTON TAYLOR IN 2005. HE BEGAN TO PURSUE DESIGN AND COMMERCIALIZATION OPPORTUNITIES IN JULY OF 2007.
  3. STRATEGIC POSITIONING BOOZIES WILL BE MARKETED AS FUN, CREATIVE, IRONIC GIFTS THAT ALSO HAPPEN TO HAVE A VERY UTILITARIAN PURPOSE. TARGET AUDIENCES 1) FRAT DUDES 2) HIPSTERS POTENTIAL MKTG/DISTRIBUTION/SALES PLATFORMS COLLEGEHUMOR.COM, URBAN OUTFITTERS, MODERNDRUNKARD.COM, SPENCER’S GIFTS, PROPRIETARY SITE (BOOZIES.COM) PRICING (TBD)
  4. PRODUCT LINEUP BOOZIES WILL COME IN A VARIETY SHAPES AND SIZES. BUT FOR NOW I WOULD LIKE TO FOCUS ON DEVELOPING PROTOTYPES TO ENCASE *TWO* POPULAR MALT-TO-MOUTH DELIVERY VEHICLES: THE FORTY OUNCE GLASS BOTTLE AND THE TWENTY-FOUR OUNCE ALUMINUM CAN. THESE FORMS WILL BE THE HEART AND SOUL OF THE BOOZIE PRODUCT LINEUP AND WILL BE AFFECTIONATELY DUBBED “FOOZIE” AND “DOOZIE”. Figure 1:. A typical tasty 40-ounce beverage. Figure 2:. A typical 24-ounce treat, resting in a paper bag bed.
  5. PROTOTYPE DESIGN: CONSIDERATIONS AS BEST AS WE POSSIBLY CAN, I WOULD LOVE FOR THE EXTERIORS TO CAPTURE THE APPEARANCE AND TEXTURE OF THE CRINKLY, “FOLDED-DOWN” PAPER BAG. Figure 3:. The Foozie Boozie would ideally look something like this, but more crinkly and not made out of yarn.
  6. PROTOTYPE DESIGN: CONSIDERATIONS WHAT FABRIC WILL BEST ALLOW US TO CAPTURE THE APPEARANCE OF A CRINKLY PAPER BAG? NEOPRENE IS ONE OPTION BUT I’M GUESSING THERE ARE MANY MORE. HOW HIGH UP THE FORTY-OUNCE GLASS CAN WE GO WITHOUT SACRIFICING THE INTEGRITY OF THE PIECE’S SHAPE OR WITHOUT HAVING TO USE A ZIPPER (LAME). SHOULD WE CONSIDER USING A HANDLE TO ALLOW FOR EASIER DRINKING? WHAT CAN WE DO WITH THE BOTTOM OF THE PRODUCT TO HELP PREVENT THE BEVERAGE FROM TIPPING OVER?
  7. THE COMPETITIVE SET THERE ARE SEVERAL PRODUCTS THAT COME CLOSE TO CAPTURING THE APPEAL OF THE BOOZIE, BUT BOTH HAVE THEIR LIMITATIONS. STILL, IT’S NICE TO BE AWARE OF THESE LESSER ENTITIES.
  8. CASE STUDY #1 SEVERAL WEBSITES SELL NEOPRENE COOZIES FOR FORTY-OUNCE BEVERAGES (AND IN A VARIETY OF COLORS). NONE OF THESE PRODUCTS, HOWEVER, ARE MADE TO LOOK LIKE PAPER BAGS. ADVANTAGE: BOOZIES. Figure 4: Aforesaid items for sale at beerkoozies.com. Imprinted koozies start at $8.99 for a minimum order of 12. Plain koozies start at $7.99.
  9. CASE STUDY #2 ONE BLOGGER ALSO HAD THE CLEVER IDEA OF MAKING A COOZIE OUT OF WOOL, WHICH SHE ENTERED INTO A HANDCRAFTED DESIGN COMPETITION. I LIKE THE FLEXIBILITY OF THE PRODUCT HERE (IN CAN BE FOLDED OVER, ETC.) BUT NEOPRENE’S INSULATING ABILITIES ARE FAR SUPERIOR TO WOOL. AND MOST DUDES WOULDN’T BE CAUGHT DEAD WITH A COOZIE THAT WAS MADE OUT OF YARN. IT JUST LOOKS WIMPY. Figures 5 & 6: Wool cookie concept, as seen at girlontherocks.com.
  10. CASE STUDY #3 THIS TURD SELLS AT URBANOUTFITTERS FOR LIKE $12.99. YOU CAN CHECK OUT THIS LAME DESIGN AND THE REST OF THEIR LINEUP AT URBANOUTFITTERS.COM. THESE THINGS PROBABLY KEEP MALT DRINKS COLD BUT THEY SURE LOOK DORKY. THE HANDLE IS UTILITARIAN BUT ALSO LOOKS EXTREMELY LAME. Figure 7: Only big-time losers would sit on their porch or walk down the street with this piece of junk.
  11. QUESTIONS? OF COURSE THEY DON’T HAVE ANY QUESTIONS. HE ALREADY ANSWERED THEM ALL. AND THEN THEY RIPPED HIM OFF.

×