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   A search engine is designed    to search for information on    the World Wide Web.   A list of results (SERPs).   Th...
   Spider, Indexer, Database, Algorithm.   Find matching documents and display them    according to relevance.   Freque...
   SEO provides a high ROI.   SEO will help people to find your website   SEO builds trust   SEO helps build your bran...
SEO is the process ofimproving the visibilityof a website or a webpage in a searchengines "natural," orun-paid, search res...
   Identify target audience    (research)   Do on-page and off-page    tasks to increase search    engine rankings   Tr...
SEO has traditionally divided into two main categories.   On-Page Optimization      what can be done on the pages of the ...
   Content Optimization   Keyword Optimization   Title Optimization   Meta Tags Optimization   Important HTML Tags  ...
Step 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page com...
   Keyword Ranking   Website Traffic   Popularity among competitors   Increase in "Share of Traffic" per keyword   In...
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
Basic Of Search Engine Optimization
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Basic Of Search Engine Optimization

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  • http://searchengineland.com/the-ultimate-list-of-reasons-why-you-need-search-engine-optimization-121215
  • http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/
  • Transcript of "Basic Of Search Engine Optimization"

    1. 1.  A search engine is designed to search for information on the World Wide Web. A list of results (SERPs). The web pages, images, information and other types of files.
    2. 2.  Spider, Indexer, Database, Algorithm. Find matching documents and display them according to relevance. Frequent updates to documents searched and ranking algorithm. Strive to produce “better”, more relevant results than competitors.
    3. 3.  SEO provides a high ROI. SEO will help people to find your website SEO builds trust SEO helps build your brand SEO is a long-term strategy SEO attracts relevant traffic with high conversion potential SEO is cost effective SEO beats paid traffic Your SEO person is a „Secret Weapon‟
    4. 4. SEO is the process ofimproving the visibilityof a website or a webpage in a searchengines "natural," orun-paid, search results.
    5. 5.  Identify target audience (research) Do on-page and off-page tasks to increase search engine rankings Track progress and adjust as necessary.
    6. 6. SEO has traditionally divided into two main categories. On-Page Optimization what can be done on the pages of the website itself. Off-Page Optimization what can be done elsewhere not in the page.
    7. 7.  Content Optimization Keyword Optimization Title Optimization Meta Tags Optimization Important HTML Tags Link Optimization Image Optimization Site Map
    8. 8. Step 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page combinations.Step 4: Interim Client Approval for Keyword/Landing Pages.Step 5: Baseline Ranking & Traffic reports.Step 6: On-Page & Off-Page Optimization.Step 7: Detailed Recommendation documents.Step 8: Implementation.Step 9: Monitoring and Optimizing.
    9. 9.  Keyword Ranking Website Traffic Popularity among competitors Increase in "Share of Traffic" per keyword Increased Revenue per keyword Increase in Impressions Increase in Google Pagerank Lower dependence on Paid Search
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