Basic Of Search Engine Optimization

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  • http://searchengineland.com/the-ultimate-list-of-reasons-why-you-need-search-engine-optimization-121215
  • http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/

Transcript

  • 1.  A search engine is designed to search for information on the World Wide Web. A list of results (SERPs). The web pages, images, information and other types of files.
  • 2.  Spider, Indexer, Database, Algorithm. Find matching documents and display them according to relevance. Frequent updates to documents searched and ranking algorithm. Strive to produce “better”, more relevant results than competitors.
  • 3.  SEO provides a high ROI. SEO will help people to find your website SEO builds trust SEO helps build your brand SEO is a long-term strategy SEO attracts relevant traffic with high conversion potential SEO is cost effective SEO beats paid traffic Your SEO person is a „Secret Weapon‟
  • 4. SEO is the process ofimproving the visibilityof a website or a webpage in a searchengines "natural," orun-paid, search results.
  • 5.  Identify target audience (research) Do on-page and off-page tasks to increase search engine rankings Track progress and adjust as necessary.
  • 6. SEO has traditionally divided into two main categories. On-Page Optimization what can be done on the pages of the website itself. Off-Page Optimization what can be done elsewhere not in the page.
  • 7.  Content Optimization Keyword Optimization Title Optimization Meta Tags Optimization Important HTML Tags Link Optimization Image Optimization Site Map
  • 8. Step 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page combinations.Step 4: Interim Client Approval for Keyword/Landing Pages.Step 5: Baseline Ranking & Traffic reports.Step 6: On-Page & Off-Page Optimization.Step 7: Detailed Recommendation documents.Step 8: Implementation.Step 9: Monitoring and Optimizing.
  • 9.  Keyword Ranking Website Traffic Popularity among competitors Increase in "Share of Traffic" per keyword Increased Revenue per keyword Increase in Impressions Increase in Google Pagerank Lower dependence on Paid Search