We take PAPERMAKING seriously.
But,
That doesn’t mean the
advertisements
we see in technical journalswe see in technical j...
• Sometimes, when we are a leisure, we do like just
scanning through the advertisements in magazines and
periodical journa...
A few ideas for the
Advertiser’s Media Team
But, why?
• In case you have a good idea for some specific
advertiser, please do forward your idea/theme
with this presentation to t...
About the Author:
Born in 1968, D K Singhal is B.E., M.E. (Pulp & Paper, 1993) from Deptt. of Paper Technology,
University...
Thank You.
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Some new ideas for advertisements related to pulp & paper industry.

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  1. 1. We take PAPERMAKING seriously. But, That doesn’t mean the advertisements we see in technical journalswe see in technical journals should be too BORING!BORING!BORING!BORING!
  2. 2. • Sometimes, when we are a leisure, we do like just scanning through the advertisements in magazines and periodical journals. Unfortunately, many advertisements are the same since many years. • This presentation is aimed to give some food for though regarding creative thinking for advertisements we see in different magazines and periodicals. I have made a few sample advertisements just for sample purpose, and used imaged downloaded from internet. made a few sample advertisements just for sample purpose, and used imaged downloaded from internet. You may ask your media team to acquire high quality images from their own sources. • I would also like to request associations and societies related to pulp & paper industry to consider an award for the ‘most creative advertisement of the year’, for their journals/periodicals.
  3. 3. A few ideas for the Advertiser’s Media Team
  4. 4. But, why?
  5. 5. • In case you have a good idea for some specific advertiser, please do forward your idea/theme with this presentation to them. • After all, if we all want to see good, creative and new advertisements.
  6. 6. About the Author: Born in 1968, D K Singhal is B.E., M.E. (Pulp & Paper, 1993) from Deptt. of Paper Technology, University of Roorkee (now IIT, Roorkee). He is a Certified Energy Auditor and Chartered Engineer also. With nearly 7 dozen publications, he has emphasized on development of low cost technologies and management practices for quality and profitability improvement. His publications are available in IPPTA Journal, and on slideshare.net, energymanagertraining.com andavailable in IPPTA Journal, and on slideshare.net, energymanagertraining.com and paperonweb.co. He is also serving IPPTA as a member of Editorial Board. An initiative by D K Singhal, a cyber campaign initiated against unjustified targeting of paper industry by “Idea” mobile, in their “Sirjee” advertisement campaign, after which this advertisement was taken off air. He is also moderating a facebook group, “PaperTechnology” with nearly 430 members from India and abroad to discuss problems related to pulp & paper making. Earlier he moderated a similar group on Yahoo with 360 members for five years. He can be contacted at deveshksinghal@gmail.com
  7. 7. Thank You.

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