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GODREJ NATURE’S BASKET
India
COMPANY PROFILE
 Godrej Nature’s Basket – a retail venture of
Godrej group and is today India’s foremost
retail destination for fine foods from across
the world.
 Started in 2005 as a single fresh food store,
it has today morphed into a 29 store chain
of premium gourmet stores at high street
locations in Mumbai, Delhi/NCR, Pune,
Hyderabad and Bangalore.
PRODUCT DEPTH
 Products ranging from the international brands to
national premium brands
• Private labels are also
on offer
PRODUCT
Private brands :
1) Healthy - Groceries
2) L’exclusif – Sauces, Munches, Roasted seeds
3) Real good – Chicken
Price
Pricing is in between the international products and
the national brands offered in the store
GIFT HAMPERS
PROCUREMENT
 All the products under private label are
procured from a manufacturing plant in
Mumbai
 Other products are procured from the
distributors in the city
 Replenishment of stock is done at the end
of every week
 Natures Basket Ltd.
Gate No. 4, Pirojshanagar,
Vikhroli (East) ,
Chicken Procured from:
Baramati Chicken
PRIVATE LABEL V/S BRANDS
Private
Label
30%
Other
Brands
70%
Contribution to monthly sales
PRIVATE LABEL V/S BRANDS
Private
Label
50%
Other
Brands
50%
Contribution to monthly profits
PRIVATE LABEL V/S BRANDS
Private
Label
6%
National
Brands
4%
Internationa
l Brands
90%
Shelf Space ratio
PROMOTION
 For Private Label done through mailers and
sms campaigns
 For other brands no special activity is
carried out
 Inside the store, no separate promotion for
private labels
Godrej's Nature Basket

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Godrej's Nature Basket

  • 2. COMPANY PROFILE  Godrej Nature’s Basket – a retail venture of Godrej group and is today India’s foremost retail destination for fine foods from across the world.  Started in 2005 as a single fresh food store, it has today morphed into a 29 store chain of premium gourmet stores at high street locations in Mumbai, Delhi/NCR, Pune, Hyderabad and Bangalore.
  • 3. PRODUCT DEPTH  Products ranging from the international brands to national premium brands • Private labels are also on offer
  • 4. PRODUCT Private brands : 1) Healthy - Groceries 2) L’exclusif – Sauces, Munches, Roasted seeds 3) Real good – Chicken Price Pricing is in between the international products and the national brands offered in the store
  • 6. PROCUREMENT  All the products under private label are procured from a manufacturing plant in Mumbai  Other products are procured from the distributors in the city  Replenishment of stock is done at the end of every week  Natures Basket Ltd. Gate No. 4, Pirojshanagar, Vikhroli (East) ,
  • 8. PRIVATE LABEL V/S BRANDS Private Label 30% Other Brands 70% Contribution to monthly sales
  • 9. PRIVATE LABEL V/S BRANDS Private Label 50% Other Brands 50% Contribution to monthly profits
  • 10. PRIVATE LABEL V/S BRANDS Private Label 6% National Brands 4% Internationa l Brands 90% Shelf Space ratio
  • 11. PROMOTION  For Private Label done through mailers and sms campaigns  For other brands no special activity is carried out  Inside the store, no separate promotion for private labels