Title Social Media and Volunteerism: Creating Collaborations {photo: barnaby Jones/flickr.com}
Intro A Quick Intro http://www. linkedin .com/in/ shrikhande
SM Poll What is Social Media? & A Snap Poll How many of you are active on: Blogs  Facebook   Twitter YouTube   LinkedIn {b...
Why volunteer Why Do People Volunteer?
Why volunteer-answers Why Do People Volunteer? <ul><li>Use their skills for good </li></ul><ul><li>Learn new skills </li><...
Why volunteer-answers Social Media  and Volunteerism <ul><li>Use their skills for good </li></ul><ul><li>Learn new skills ...
Volunteer Management Best Practices? Best Practices in Volunteer Management <ul><li>Laying the Foundation </li></ul><ul><l...
Social media & Best practices Social Media  and Best Practices <ul><li>Laying the Foundation </li></ul><ul><li>Valuing the...
Social media Landscape {photo: Fred Cavazza/flickr.com}
SM Traffic 75% of Global Internet population visit social networks Visiting social networks is fourth-most popular activit...
Facebook-Stats The Numbers More than 400 million users Not a  young  site anymore, older demographics growing at much fast...
Twitter Stats The Numbers 72.5% of users joined since January 2009 93.6% users have less than 100 followers, 92.4% follow ...
YouTube Stats The Numbers Reached 100 million viewers in 2009  14.8 billion videos viewed in January 2009 alone Approximat...
LinkedIn Stats The Numbers 50 million members worldwide 11m in Europe and 3m in India The “Facebook” of Professional Netwo...
Blog Stats The Numbers 133,000,000 – blogs indexed since 2002 900,000 – average number of blog posts/day 77% - active Inte...
Pluginto So How Do You Plug Into This HUGE Opportunity? {photo: James Cridland /flickr.com}
Spaghetti-1 Is Social Media a tangle for you? {photo: poluz /flickr.com}
SM_Whiteboard Is this Helpful?  {photo: birgerking /flickr.com}
Tools vs Strategy {photo: Intersection Consulting /flickr.com}
Strategy Framework {photo: Intersection Consulting /flickr.com}
It is Social ATTENTION ! It is  SOCIAL  Media
Newsstand If this is your approach to Social Media…. {photo: Mr Noded/flickr.com}
Megaphone … you will be perceived as this…. {photo: djfoobarmatt /flickr.com}
Target this ..when it should be this. {photo: several bees /flickr.com}
Social media & Best practices A Quick Reminder Social Media  and Best Practices <ul><li>Laying the Foundation </li></ul><u...
4 C’s aka 4 C’s Social Media’s Role in Volunteer Management <ul><li>Communicate </li></ul><ul><li>Coordinate </li></ul><ul...
Ground Rules Ground Rules <ul><li>Research  social media for organizations, volunteers and influencers </li></ul><ul><li>I...
Events/Recruit Calls Event Announcements/Call for Recruits <ul><li>Blogs can be a destination for other social media posts...
Event Announce - Facebook Event Announcements
Event Annoucement - Facebook Event Announcements
Recruit Call - Blog Call for Recruits
Recruit Call - YouTube Call for Recruits
Recruit Call - Twitter Call for Recruits
Recognition-Facebook Recognition
Recognition Recognition <ul><li>Blogs can be a destination for other social media posts </li></ul><ul><li>Blogs can also b...
Continue Engagement Foster Engagements <ul><li>Blogs help maintain awareness with added context </li></ul><ul><li>Facebook...
Engagement-Facebook Foster Engagements: Facebook
Engage-Off-topic-facebook Foster Engagement: Off-topic
Engage-Off-topic-facebbok Foster Engagement: Off-topic
Engage-Vol Post Foster Engagement: Volunteer Posts
Engage-Vol Post Twitter Foster Engagement: Volunteer Posts
Engage-Involve Foster Engagement: Involve
This presentation {photo: popfatticus/flickr.com} This presentation: A product of Social Media
Questions {photo: oberazzi/flickr.com}
Thank You {photo: psd/flickr.com}
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(2010) Social Media And Volunteers: Use Social Media to recruit and engage volunteers

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(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.

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(2010) Social Media And Volunteers: Use Social Media to recruit and engage volunteers

  1. 1. Title Social Media and Volunteerism: Creating Collaborations {photo: barnaby Jones/flickr.com}
  2. 2. Intro A Quick Intro http://www. linkedin .com/in/ shrikhande
  3. 3. SM Poll What is Social Media? & A Snap Poll How many of you are active on: Blogs Facebook Twitter YouTube LinkedIn {background: @adamplitt}
  4. 4. Why volunteer Why Do People Volunteer?
  5. 5. Why volunteer-answers Why Do People Volunteer? <ul><li>Use their skills for good </li></ul><ul><li>Learn new skills </li></ul><ul><li>Meet people </li></ul><ul><li>Build relationships </li></ul><ul><li>Learn about an organization </li></ul><ul><li>Have Fun! </li></ul>
  6. 6. Why volunteer-answers Social Media and Volunteerism <ul><li>Use their skills for good </li></ul><ul><li>Learn new skills </li></ul><ul><li>Meet people </li></ul><ul><li>Build relationships </li></ul><ul><li>Learn about an organization </li></ul><ul><li>Have Fun! </li></ul>
  7. 7. Volunteer Management Best Practices? Best Practices in Volunteer Management <ul><li>Laying the Foundation </li></ul><ul><li>Valuing the role of volunteers </li></ul><ul><li>Defining rules and expectations </li></ul><ul><li>Developing volunteer management skills </li></ul><ul><li>Developing the jobs and getting the right people </li></ul><ul><li>Reducing client and group risk </li></ul><ul><li>Creating clear assignments </li></ul><ul><li>Reaching beyond the circle </li></ul><ul><li>Making volunteers feel they belong and continue to contribute </li></ul><ul><li>Orienting and training volunteers </li></ul><ul><li>Providing supervision </li></ul><ul><li>Making volunteers feel they belong </li></ul><ul><li>Recognizing volunteer contributions </li></ul><ul><li>http://volunteer.ca/volunteer/pdf/CSC-Best_Practices.pdf </li></ul>
  8. 8. Social media & Best practices Social Media and Best Practices <ul><li>Laying the Foundation </li></ul><ul><li>Valuing the role of volunteers </li></ul><ul><li>Defining rules and expectations </li></ul><ul><li>Developing volunteer management skills </li></ul><ul><li>Developing the jobs and getting the right people </li></ul><ul><li>Reducing client and group risk </li></ul><ul><li>Creating clear assignments </li></ul><ul><li>Reaching beyond the circle </li></ul><ul><li>Making volunteers feel they belong and continue to contribute </li></ul><ul><li>Orienting and training volunteers </li></ul><ul><li>Providing supervision </li></ul><ul><li>Making volunteers feel they belong </li></ul><ul><li>Recognizing volunteer contributions </li></ul>
  9. 9. Social media Landscape {photo: Fred Cavazza/flickr.com}
  10. 10. SM Traffic 75% of Global Internet population visit social networks Visiting social networks is fourth-most popular activity after personal email Nielsen’s Global Faces & Networked Places 2009 Is Social Media Relevant?
  11. 11. Facebook-Stats The Numbers More than 400 million users Not a young site anymore, older demographics growing at much faster rate 50% of active users log on every day More than 1.5 million local businesses have active Pages on Facebook --------- Sharing jumps on weekends* *Dan Zarella
  12. 12. Twitter Stats The Numbers 72.5% of users joined since January 2009 93.6% users have less than 100 followers, 92.4% follow less than 100 5% account for 75% of activity More than 50% updates are published through tools ----------------------- Tie in with Google for Real-Time Search To increase retweets post less, use positive and “social language” * *Dan Zarella
  13. 13. YouTube Stats The Numbers Reached 100 million viewers in 2009 14.8 billion videos viewed in January 2009 alone Approximately 43 percent of the online video market share Video search results displayed on Google first page -------- Non-profit Channel delivers resources with overlay YouTube Video Volunteers can help with production Integration: Videos help Facebook sharing* *Dan Zarella
  14. 14. LinkedIn Stats The Numbers 50 million members worldwide 11m in Europe and 3m in India The “Facebook” of Professional Networking ---------- Status Tool helps to update network Recommendations highlight expertise Promote Organization
  15. 15. Blog Stats The Numbers 133,000,000 – blogs indexed since 2002 900,000 – average number of blog posts/day 77% - active Internet users who read blogs 81 - languages represented in the blogosphere ---------- Address subjects in-depth Cover a broad range of subjects Utilize Categories/Tags to organize content Blogging
  16. 16. Pluginto So How Do You Plug Into This HUGE Opportunity? {photo: James Cridland /flickr.com}
  17. 17. Spaghetti-1 Is Social Media a tangle for you? {photo: poluz /flickr.com}
  18. 18. SM_Whiteboard Is this Helpful? {photo: birgerking /flickr.com}
  19. 19. Tools vs Strategy {photo: Intersection Consulting /flickr.com}
  20. 20. Strategy Framework {photo: Intersection Consulting /flickr.com}
  21. 21. It is Social ATTENTION ! It is SOCIAL Media
  22. 22. Newsstand If this is your approach to Social Media…. {photo: Mr Noded/flickr.com}
  23. 23. Megaphone … you will be perceived as this…. {photo: djfoobarmatt /flickr.com}
  24. 24. Target this ..when it should be this. {photo: several bees /flickr.com}
  25. 25. Social media & Best practices A Quick Reminder Social Media and Best Practices <ul><li>Laying the Foundation </li></ul><ul><li>Valuing the role of volunteers </li></ul><ul><li>Defining rules and expectations </li></ul><ul><li>Developing volunteer management skills </li></ul><ul><li>Developing the jobs and getting the right people </li></ul><ul><li>Reducing client and group risk </li></ul><ul><li>Creating clear assignments </li></ul><ul><li>Reaching beyond the circle </li></ul><ul><li>Making volunteers feel they belong and continue to contribute </li></ul><ul><li>Orienting and training volunteers </li></ul><ul><li>Providing supervision </li></ul><ul><li>Making volunteers feel they belong </li></ul><ul><li>Recognizing volunteer contributions </li></ul>
  26. 26. 4 C’s aka 4 C’s Social Media’s Role in Volunteer Management <ul><li>Communicate </li></ul><ul><li>Coordinate </li></ul><ul><li>Celebrate </li></ul><ul><li>Connect </li></ul>
  27. 27. Ground Rules Ground Rules <ul><li>Research social media for organizations, volunteers and influencers </li></ul><ul><li>Invest (in your network) before spending </li></ul><ul><li>Start small </li></ul><ul><li>Emphasis should be on networking not just messaging </li></ul><ul><li>Solicit feedback and original contribution </li></ul><ul><li>Integrate across (social and website) channels </li></ul><ul><li>Use emotion and numbers to connect with hearts and minds </li></ul><ul><li>Brevity, specificity and clarity </li></ul><ul><li>Share network with partners and sponsors </li></ul><ul><li>Sometimes “off-topic” not always “work” </li></ul><ul><li>Include in volunteer (and staff) training </li></ul><ul><li>Monitor and adjust through analytics </li></ul><ul><li>Respond promptly! </li></ul>
  28. 28. Events/Recruit Calls Event Announcements/Call for Recruits <ul><li>Blogs can be a destination for other social media posts </li></ul><ul><li>Blogs can also be more in-depth than other posts </li></ul><ul><li>Facebook is convenient for these announcements </li></ul><ul><li>LinkedIn group discussions are also useful </li></ul><ul><li>Twitter is perfect for reminders </li></ul><ul><li>Leverage the networks to tap new volunteers </li></ul><ul><li>YouTube videos are powerful tools in recruiting and promotion </li></ul>
  29. 29. Event Announce - Facebook Event Announcements
  30. 30. Event Annoucement - Facebook Event Announcements
  31. 31. Recruit Call - Blog Call for Recruits
  32. 32. Recruit Call - YouTube Call for Recruits
  33. 33. Recruit Call - Twitter Call for Recruits
  34. 34. Recognition-Facebook Recognition
  35. 35. Recognition Recognition <ul><li>Blogs can be a destination for other social media posts </li></ul><ul><li>Blogs can also be more in-depth than other posts </li></ul><ul><li>Facebook posts deliver high profile recognition </li></ul><ul><li>LinkedIn recommendations are also effective </li></ul><ul><li>Twitter posts are timely shout outs. </li></ul><ul><li>Images add value to posts and increase potential for forwards </li></ul>
  36. 36. Continue Engagement Foster Engagements <ul><li>Blogs help maintain awareness with added context </li></ul><ul><li>Facebook platform can host polls and soliciting opinions </li></ul><ul><li>Seed organizational and mission discussions </li></ul><ul><li>LinkedIn recommendations are also effective </li></ul><ul><li>Request volunteers to post stories and images on their networks </li></ul>
  37. 37. Engagement-Facebook Foster Engagements: Facebook
  38. 38. Engage-Off-topic-facebook Foster Engagement: Off-topic
  39. 39. Engage-Off-topic-facebbok Foster Engagement: Off-topic
  40. 40. Engage-Vol Post Foster Engagement: Volunteer Posts
  41. 41. Engage-Vol Post Twitter Foster Engagement: Volunteer Posts
  42. 42. Engage-Involve Foster Engagement: Involve
  43. 43. This presentation {photo: popfatticus/flickr.com} This presentation: A product of Social Media
  44. 44. Questions {photo: oberazzi/flickr.com}
  45. 45. Thank You {photo: psd/flickr.com}
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