Games – E2E Overview              By       Devendra Prasad       91-9818682660 devendraprasad09@gmail.com           e2eAna...
Tactical and Strategic Role - Responsibilities                          1. Criteria Definition                            ...
IPR Evaluation Criteria – Geographical Based Assessment                                                       Games       ...
Evaluation Criteria - GamesTechnology Requirements                        Gamers Demographics1. Embedded Games            ...
Geographical Assessment & Trend        US/CANADA                                 APAC ( South East Asia – Indonesia,1. Net...
Leader’s Quadrant – Developer & Publisher                                                                  Emerging       ...
Aggregator , Distributor & Regulation              • Buongiorno/Blinko!,Aggregator    • Greystripe              • Jamba/Ja...
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Must know about Mobile Games - Indian perspective,http://www.technology-strategy.blogspot.com

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Global Games Industry short overview

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Must know about Mobile Games - Indian perspective,http://www.technology-strategy.blogspot.com

  1. 1. Games – E2E Overview By Devendra Prasad 91-9818682660 devendraprasad09@gmail.com e2eAnalysis 1
  2. 2. Tactical and Strategic Role - Responsibilities 1. Criteria Definition 2. Identification 3. Evaluation Technical X Lead 1. HLD 2. Tech Enablers Assessment 3. Industry Specs Competitor Analysis YLead Business Risk Analysis Criteria Definition Z Leaf Geographical Impact 1. Ring TeleMax Strength Evaluation 2.Map Business Goal 1. Co-ordination with Geo 1. Sourcing of games post 1. Contribution till Market Team validation Launch e2eAnalysis 2
  3. 3. IPR Evaluation Criteria – Geographical Based Assessment Games Evaluation Criteria 1. Available Games Type, 1. Underline Technology 2. Mode & Device 2. List of Partner 3. Popular Games & User Feel 3.Willingness to collaborate 4. Popular OS & Open Platform 4.IPR policies 5. Future Trend 5. Pricing Regions TeleMax Strategy and Focus 1. Target Segment – Youth, Kids 1. Average Price of Games 2. Target Partner- Startup, Established or 2. IPR Cost Offnet 3. Source Code Licensing Cost 3. GTM – IPR, Costing, Resources 4. Pricing Trend Logic/Puzzl Sports and Action e/Skill RacingUser Categories Games Types Role Card and Arcade Kid Youth Adult Playing Casino Movie Adult Lifestyle e2eAnalysis 3
  4. 4. Evaluation Criteria - GamesTechnology Requirements Gamers Demographics1. Embedded Games 1. Youth Market2. SMS/MMS Games 2. Teens and Tweens3. Browsing Games 3. Core Games Players4. J2ME /BREW Games 4. Adult Gamers5. iOS, Andriod, BADA Games Tech. Trends:: Improved Networks & DevicePlayers Type : Solo Play or Multiplayer Market TrendPayment Model 1. Consolidation and Expansion1. Micro-Payments 2. In-game Advertising2. Pay-Per-Play 3. Availability of Games Titles3. Subscription/Rental 4. Enhanced Quality of Games4. Advertising 5. Cross Platform Games Rights Aggregators Users Holders Ecosystem Network Value Web Developers Operators Members Handset e2eAnalysis Cloud/ 4 Publisher Vendors Connectivity
  5. 5. Geographical Assessment & Trend US/CANADA APAC ( South East Asia – Indonesia,1. Network – 3G &4G 1. Network – 2.5G, 3G & Wired2. Games Delivery – Online & Download 2. Games Delivery – WAP,PC Sync3.User – Kids and Teens 3.User – Kids ,Teens, Adult4.Racing & Adventure Action ,Adventure & Racing5. Pricing : $3 per game 5. Pricing : $1 per game6 Device : iPhone, Motorola, Samsung 6 Device : Nokia, Motorola, Samsung7. Games OS: iOS, Andriod, BADA 7. Games OS: Symbian, OpenMTK8. OnNet & Offnet 8. OnNet9. Revenue Share (60% wired, 40% Wireless) 9.Revenue Share (80% wired, 20% Wireless) EMEA INDIA1. Network – 3G &4G with Online Download 1. Network – 2.5G with Download( Weblink, SMS)3.User – Kids ,Teens, Adult 3.User – Kids ,Teens, y4.Racing , Sports & Adventure with Pricing of 4.Racing , Sports & Adventure with Pricing of $0.5$5 6 Device : Nokia, Local, Samsung, Motorola6 Device : iPhone, Motorola, Samsung 7. Games OS: Symbian, Andriod, BADA7. Games OS: Symbian, Andriod, BADA 8. OnNet8. OnNet 9. Revenue Share (43% wired, 57%% Wireless)9. Revenue Share (55% wired, 45% Wirelesse2eAnalysis 5
  6. 6. Leader’s Quadrant – Developer & Publisher Emerging Leaders1. Com2uS - Super Action Hero 2 1. Gamevil - Imperial Blood2. Connect2Media– Guitar Hero III, Iron Man, 2. Glu Mobile – Get Cookin’, Super Breakout3. Digital Chocolate- Flirt Nation, Chocolate Shop 3. Hudson Soft - Mystic Bomb4. Electronic Arts (EA) - BOOM BLOX, Scrabble, 4. I-play - Dream day Wedding5. Finblade - Blades & Magic, Powerboat 5. In-Fusio - Tower Wars6 Fugumobile - Rock Paper Scissors, Toilet Bowlin’ 6 Indiagames/IG FUN - 20:20 Cricket, Flavor of7. Gameloft - Asphalt 4: Elite Racing Love 7. Namco Bandai - Arcade Golf Growing Challenger1. VeMoSoft 1. Ozura Mobile – Counter Smash,2. HOVR 3. Square Enix –3. ClearHub 4. THQ Wireless - Star Wars4. IndiaGames 5. Vivendi Games Mobile - Prison Break5. HeroCraft 6. Walt Disney Internet Group6. GameInAction7. YouPark e2eAnalysis 68. Playfon
  7. 7. Aggregator , Distributor & Regulation • Buongiorno/Blinko!,Aggregator • Greystripe • Jamba/JamsterDistributor • Mobile Advertising Solution s Regulation Mobile Content 1. PEGI Games Ratings 1. Independent Mobile PhonepayPlus 2. OMA Standards Classification Body (IMCB) OFCOM 3. Government Regulatory 2. Internet Content Rating CTIA Organizations Association (ICRA) e2eAnalysis 7

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