About I help sales executives generate higher revenue when they fill and plug the leaks in their sales pipeline. Statistics show sales professionals regularly leave money on the table. Tony Robbins, co-owner if CCI, demonstrates the value of a 2mm shift. Coaching offers the 2mm shift that a 1-and-done training session can’t provide. Most plays run for 3 months and result in double the pipeline, minimum 10% increase in conversation rate, and minimum 20% increase in closed-won deals (results vary).