Introduction to Force.com Webinar

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Force.com is the world's leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic. With Force.com, you can design mobile, social, and real-time apps in the cloud five times faster than with traditional software development approaches.

Watch this webinar to learn about:
:: how Force.com streamlines app development life cycles
:: how Force.com's open architecture facilitates integration with other systems
:: the basics you need to get started building your first app in the cloud

More details: http://wiki.developerforce.com/page/Webinar:_Intro_to_Forcedotcom_(2012-May)

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Introduction to Force.com Webinar

  1. 1. Introduction to Force.com Josh Kaplan Senior Product Manager @joshsfdc Adam Torman Senior Product Manager @atorman Follow us @forcedotcom
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.could differ materially from the results expressed or implied by the forward-looking statements we make. Allstatements other than statements of historical fact could be deemed forward-looking, including anyprojections of subscriber growth, earnings, revenues, or other financial items and any statements regardingstrategies or plans of management for future operations, statements of belief, any statements concerningnew, planned, or upgraded services or technology developments and customer contracts or use of ourservices.The risks and uncertainties referred to above include – but are not limited to – risks associated withdeveloping and delivering new functionality for our service, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Webhosting, breach of our security measures, the immature market in which we operate, our relatively limitedoperating history, our ability to expand, retain, and motivate our employees and manage our growth, newreleases of our service and successful customer deployment, and utilization and selling to larger enterprisecustomers. Further information on potential factors that could affect the financial results of salesforce.com,inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with theSecurities and Exchange Commission. These documents are available on the SEC Filings section of theInvestor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc.assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. @forcedotcom / #forcewebinarDeveloper Force Groupfacebook.com/forcedotcomDeveloper Force – Force.comCommunity Follow us @forcedotcom
  4. 4. Cloud App Platforms Allow You to Build AppsYou Didn’t Think Possible 6 Months Ago Social Mobile Real Time
  5. 5. Salesforce is the Proven Cloud App Platform Q3FY09 Q4FY10 Q1FY12
  6. 6. A Complete Platform For Building Apps Development Platform Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration execution framework Cloud Database Massively Scalable ACID Transactions Social Data Mobile Self-tuning Data Service & Triggers Model Query Optimizer REST & SOAP Row Level Identity & Backups & Enterprise API’s Security Authentication Disaster Recovery Search Cloud Infrastructure ISO 27001 Proven Automatic Trusted Real-time Certified Security Reliability Elasticity Status Upgrades Real-time Salesforce to Global Data Highest Multi-tenant Sandbox Salesforce Centers Performance Kernel Follow us @forcedotcom
  7. 7. Use Case: UberJet Follow us @forcedotcom
  8. 8. Define the Data Model Drag and Drop Object and Field Palate Easily Build Schema Relationships Follow us @forcedotcom
  9. 9. User Experience Tab Navigation App PickerCustomizable Customizable Layouts Lists Follow us @forcedotcom
  10. 10. Incorporate Your Logic Declarative Logic (point and click) • Field Requiredness/Uniqueness • Audit History Tracking • Workflows Rules & Approval Processes Formula-Based Logic (spreadsheet-like) • Formula Fields • Data Validation Rules • Workflows Rules & Approval Processes Procedural Logic (code) •Apex Triggers •Apex Classes Follow us @forcedotcom
  11. 11. Using Formula Logic and Validation Rules Formula Fieldto show reward level Roll Up Summary of Validation Rule to Miles Travelled check how many passengers there will be Follow us @forcedotcom
  12. 12. Your Rules Workflow Rule Criteria (WHY) Workflow Evaluation Criteria (WHEN) Workflow Action (WHAT)
  13. 13. Flow Design-Time Tool Run-Time Flow
  14. 14. Make it Better with Visualforce Custom UIStandard Controller Iterate over records using DataTable Follow us @forcedotcom
  15. 15. Push the Envelope with Apex Java-like OO language Strongly-typed Tight Integration with Salesforce.com Data Designed for Multi-tenancy Integrated Testing Framework 2 Billion+ Lines of Apex Code Follow us @forcedotcom
  16. 16. The Many Faces Of Apex UI Layer Program Control Javascript Integration Inbound Email Handling Asynchronous Database Custom Batch Processing Triggers Web Services Follow us @forcedotcom
  17. 17. Customize Once, Access Everywhere Follow us @forcedotcom
  18. 18. Open and Real-time APIs Apex Data Loader Mobile External Apps Callouts Data ETL • SOAP or REST API • Extract • REST API • Bulk API • Apex Callouts • Transform • Mobile SDKs • Apex Web Svcs • Outbound Msgs • Load • Metadata API • SOAP & Bulk API • Streaming API Security and Validation Rules Force.com Platform
  19. 19. Build Sites Declaratively with Site.com Palate of Drag-and- Drop Page Elements Editable content Follow us @forcedotcom
  20. 20. Users Everywhere  Add multiple users quickly  Add single users with more detail  Use the sObject API for bulk  Use REST API  Use SAML for upsert Follow us @forcedotcom
  21. 21. Scalable and Simple Security Profiles & Permission Sets  Sharing – What tables and columns – What rows can I access can I access – Read/Write/Transfer/Full – Read/Create/Edit/Delete Jets Table Read  Read Create Name Airport Code  Write Edit Delete Zephyr JFK White Cloud SFO  Read  Edit Follow us @forcedotcom
  22. 22. A Complete Platform For Building Apps Development Platform Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration execution framework Cloud Database Massively Scalable ACID Transactions Social Data Mobile Self-tuning Data Service & Triggers Model Query Optimizer REST & SOAP Row Level Identity & Backups & Enterprise API’s Security Authentication Disaster Recovery Search Cloud Infrastructure ISO 27001 Proven Automatic Trusted Real-time Certified Security Reliability Elasticity Status Upgrades Real-time Salesforce to Global Data Highest Multi-tenant Sandbox Salesforce Centers Performance Kernel Follow us @forcedotcom
  23. 23. The Force.com Workbook  Download the Workbook: http://bit.ly/forcedotcomworkbook  Create an end-to-end Application – Warehouse Management – E-commerce Storefront  10 x 30 minute tutorials – Bottom up • Database to Storefront – Each Tutorial Builds Upon the Previous – Build in Developer Edition Now! Follow us @forcedotcom
  24. 24. Ready. Set. Go! FREE http://developer.force.com/join Follow us @forcedotcom
  25. 25. Resources – Developer Sign-up – $Free Org http://developer.force.com/join – Trust http://trust.salesforce.com – Ideas Exchange http://ideas.salesforce.com – New Release Information http://developer.force.com/releases Follow us @forcedotcom
  26. 26. Upcoming Events May 16 – Summer ‘12 Preview Webinar – bit.ly/summer12-force May 22 – Cloudstock 2012 London – bit.ly/cslondon-wb Follow us @forcedotcom
  27. 27. Q&A http://bit.ly/introforce survey@atorman @forcedotcom @joshsfdc Follow us @forcedotcom

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