Put a smile on your users’ faces by delivering mobile solutions your company needs - without writing any code! Salesforce1 makes it easy for admins to create mobile apps. Leveraging your existing skills, like page layout and security profile management, plus new point & click customizations like Publisher Actions and Compact Layouts, you can put your Salesforce apps into your users’ hands on their preferred mobile device. This webinar is part of a series focusing on new and existing Salesforce1 mobile app features and will demonstrate how you can extend your applications with mobile by configuring Mobile Navigation, Global and Object-based Actions, Compact Layouts, Mobile Cards, and Expanded Lookups, plus new Spring ‘14 features like Report Charts and Push Notifications. All without writing ANY code. If you are ready to supercharge your career and make an impact at your company, sign up today! Key Takeaways Learn how to leverage your existing admin and declarative development skills to build mobile apps Learn to easily create and customize your mobile interface with new point & click features Leverage platform features for increased productivity within the Salesforce1 mobile app Intended Audience Salesforce administrators or Force.com declarative developers.

1. Intro to Building Mobile Apps with
Salesforce1: No Code Required
February 19, 2014

2. Speakers
Shannon Hale
Michelle
Senior Product Manager,
Declarative Apps
@shannonsans
Chapman-Thurber
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Staff Technical Writer
@mct_sfdc

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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4. A mobile state of mind
BBC News Business
December 19, 2013
“We’re talking mobile workforces
staying connected in and out of the
office and using their devices for work
and play.”
http://www.bbb.co.uk/news/business-25445906
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5. The rise of mobile computing in the enterprise
Your Employees
Unit Sales
230 Million iOS/Android
Your Company
76 Million PCs
3Q08
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2Q09
1Q10
4Q10
3Q11
2Q12
Source: Strategy Analytics. “Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013.” July 2013.
Source. Gartner. July 2013.
1Q13
2Q13

6. Difficult to build mobile apps
Percent of Respondents
60%
Mobile Apps
Are Critical
Less than
App Gap
40%
20%
1/2
have deployed
apps
Mobile Apps
Deployed
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms
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7. Introducing Salesforce1
All your past investments...
…now in the future
CRM
AppExchange Apps
Custom Apps
Notifications Platform
Feed First UI
Publisher Actions
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8. Building on the Salesforce1 platform
Visualforce
& Apex
Flexible
Pages
Publisher
Actions
Mobile
Navigation
Objects &
Fields
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Page
Layouts
Force.com
Canvas
List
Views
REST
APIs
Compact
Layouts
Buttons &
Links
Analytics
API
Mobile
Cards
Custom
Tabs
Heroku
Connect
Enhanced
Lookups
Search
Layouts
ExactTarget
Fuel
Embedded
Charts
AppExchange
Apps

9. Things to consider when building for mobile
§ What are the important things to see at a glance?
§ What are the important moments when using the app?
§ What form fields must have content?
§ What defaults can be used so field values don’t need to be entered
manually?
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10. ENOUGH SLIDES
Let’s build something already!
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11. Building on the Salesforce1 Platform
§ Notifications
§ Mobile navigation
§ List views
§ Compact layouts
§ Mobile cards
§ Actions
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12. Notifications
Approval requests
Task assignment
Important feed activity
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13. Mobile navigation
Smart Search Items
& Pinning
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14. List views
List views
Recent items
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List view
columns

15. Record detail
Compact layout
Page layout:
buttons
Page layout:
detail section
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Page layout:
publisher actions

16. Record related information
Page layout:
mobile cards
Page layout:
related lists
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17. Actions
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18. Things to consider when building for mobile
§ What are the important things to see at a glance?
§ What are the important moments when using the app?
§ What form fields must have content?
§ What defaults can be used so field values don’t need to be entered
manually?
#forcewebinar

19. Try it yourself!
§ Sign up to start building mobile apps
– FREE Developer Edition: bit.ly/DE-join
§ Follow the Salesforce1 Dev Guide - bit.ly/s1-dev-guide
§ Test it out in the app
– Download the Salesforce1 app
– Open in your mobile [or desktop!] browser:
• https://[--yourinstance--].salesforce.com/one/one.app
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20. Salesforce1 resources
§ Salesforce1 App Developer Guide – bit.ly/s1-dev-guide
§ Publisher Actions Implementation Guide –
help.salesforce.com/help/pdfs/en/actions_impl_guide.pdf
§ Intro to Salesforce App Development – bit.ly/sfdcudacity-s1
§ Intro to Salesforce Mobile App Development (Webinar) –
events.developerforce.com/en/events/webinars/intro-salesforce1-mobile-app-development
§ Force.com Workbooks –
wiki.developerforce.com/page/Force.com_workbook
§ Dreamforce Sessions – bit.ly/s1-df-sessions
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21. Udacity
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22. Q&A
Shannon Hale
Senior Product Manager,
Declarative Apps
@shannonsans
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Michelle
Chapman-Thurber
Staff Technical Writer
@mct_sfdc

23. Follow Developer Force for the latest news
@forcedotcom / #forcewebinar
Developer Force – Force.com Community
+Developer Force – Force.com Community
Developer Force
Developer Force Group
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