Welcome to the Internet of Customers

BUILD NEXT GENERATION APPS

Adam Seligman
VP, Developer Marketing
@adamse aseligman@...
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
Gotwe do!
Code?
bit.ly/code-here
Friday, December 6, 13
Gotwe do!
Code?
bit.ly/code-here
Friday, December 6, 13
#devzone
Friday, December 6, 13
#devzone
Friday, December 6, 13
800,000
developers

Friday, December 6, 13
1.4 million!
developers

Friday, December 6, 13
training hours delivered

Friday, December 6, 13
65,000+
training hours delivered

Friday, December 6, 13
Learn the Amazing Salesforce1 Platform Now!

Free Online Tutorials

http://udacity.com/salesforce
Friday, December 6, 13
Learn the Amazing Salesforce1 Platform Now!

Free Online Tutorials

No prior development experience required

http://udaci...
Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch

Friday, December 6, 13
Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch

6B

Lines of Apex
Code

Friday, December 6, 13

500M...
video (momentum)

Friday, December 6, 13
Once in a Generation Platform Shift

uber

square

From

From

From

From

From

Transaction

Records

Data

1-to-Many

Co...
Adam Bosworth
EVP, Salesforce.com
@adambosworth

Friday, December 6, 13
A New Customer Platform for the Future

Friday, December 6, 13
A New Customer Platform for the Future
Your Customers

Sales Cloud

ExactTarget
Marketing Cloud

Service Cloud

AppExchang...
Salesforce1: 10x More API Functionality and Services

APIs

Mobile
Services

Soap APIs

Rest APIs

Bulk APIs

Tooling
APIs...
Salesforce1: 10x More API Functionality and Services

APIs

Mobile
Services

Soap APIs

Rest APIs

Bulk APIs

Tooling
APIs...
WELCOME TO THE

INTERNET OF CUSTOMERS
Connect with your customers in a whole new way

Friday, December 6, 13
Jesper Joergensen
Sr. Director, Product Management
@jesperfj

Friday, December 6, 13
Next Gen Apps: From Transactions to Experiences

Friday, December 6, 13
Next Gen Apps: From Transactions to Experiences

Friday, December 6, 13
Heroku1: Build Connected Customer Apps
Instant On-Demand Scale
Deploy, run, and scale your app, or
devices, incredibly fas...
Heroku1: Build Connected Customer Apps
Instant On-Demand Scale
Deploy, run, and scale your app, or
devices, incredibly fas...
Force.com CLI: Ridiculously Productive!

Friday, December 6, 13
Force.com CLI: Ridiculously Productive!

$> force CLI

Friday, December 6, 13
demo 1

Friday, December 6, 13
github.com/heroku/force

Friday, December 6, 13
Community Grown. Salesforce Supported.
Open Source API Client Libraries for Ruby & Node.js

@vesirin

@kevino80

github.co...
Sync Customer Data with Heroku Connect

Code against Postgres. Sync to
Salesforce.
Create Salesforce reports from
customer...
demo 2

Friday, December 6, 13
github.com/heroku-examples/df13-demo

Friday, December 6, 13
HTML5 & JavaScript Mobile Apps
Mobile Packs for
Visualforce & Heroku

JavaScript SDK
for mobile dev anywhere

Mobile Packs...
Enterprise Native Mobile Apps with Mobile SDK 2.1

Securely access Salesforce1 APIs with
Native Wrappers
Support for iOS7 ...
Andrew Waite
VP, Product Management
@mtbclimber

Friday, December 6, 13
Difficult to Build Custom Mobile Apps

Percent of Respondents

60%

40%

20%

2013 Study of
1,300 Global Executives
“The S...
Difficult to Build Custom Mobile Apps
54%

Percent of Respondents

54% Mobile Apps
60%
Are Critical

Less than

App Gap
40...
Salesforce1 For Next Generation Mobile Apps
Developers
Use Visualforce, HTML5, CSS, & JavaScript
to Customize UI
ISVs
Embe...
Personalize Salesforce1 Via Left Menu

Personalize with
recent items

Add apps

Friday, December 6, 13

Specify order and
...
Extend Salesforce1 with Quick Actions

Global and
contextual actions

Custom apps with
HTML5, JavaScript,
Visualforce, and...
Develop Salesforce1 Mobile Apps Incredibly Fast!
Mobile Cards for rich inline
HTML5 & Visualforce
segments

Develop in Jav...
demo 3

Friday, December 6, 13
github.com/developerforce/df13-devkeynote-s1

Friday, December 6, 13
The Internet of Customers. Built by Developers.

uber

From

From

From

From

From

Transaction

Records

Data

1-to-Many...
The Internet of Customers. Built by Developers.

uber

Friday, December 6, 13

= Apps & APIs
developer.salesforce.com

Friday, December 6, 13
Friday, December 6, 13
Thank You

Friday, December 6, 13
Friday, December 6, 13
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Dreamforce '13 Developer Keynote

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With more than one million developers worldwide, Salesforce Platform is the world's leading enterprise cloud platform for building mobile and social apps. Join Adam Seligman, VP of Developer Relations, and the rest of the developer community to hear how any developer can build killer next gen apps with the latest platform innovations.

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Dreamforce '13 Developer Keynote

  1. 1. Welcome to the Internet of Customers BUILD NEXT GENERATION APPS Adam Seligman VP, Developer Marketing @adamse aseligman@salesforce.com Friday, December 6, 13
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information   The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov.  The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer. Friday, December 6, 13
  3. 3. Gotwe do! Code? bit.ly/code-here Friday, December 6, 13
  4. 4. Gotwe do! Code? bit.ly/code-here Friday, December 6, 13
  5. 5. #devzone Friday, December 6, 13
  6. 6. #devzone Friday, December 6, 13
  7. 7. 800,000 developers Friday, December 6, 13
  8. 8. 1.4 million! developers Friday, December 6, 13
  9. 9. training hours delivered Friday, December 6, 13
  10. 10. 65,000+ training hours delivered Friday, December 6, 13
  11. 11. Learn the Amazing Salesforce1 Platform Now! Free Online Tutorials http://udacity.com/salesforce Friday, December 6, 13
  12. 12. Learn the Amazing Salesforce1 Platform Now! Free Online Tutorials No prior development experience required http://udacity.com/salesforce Friday, December 6, 13
  13. 13. Salesforce is a Platform Company. Period. -Alex Williams, TechCrunch Friday, December 6, 13
  14. 14. Salesforce is a Platform Company. Period. -Alex Williams, TechCrunch 6B Lines of Apex Code Friday, December 6, 13 500M API Calls Per Day 4M+ Apps Built on the Platform 72B Records Stored
  15. 15. video (momentum) Friday, December 6, 13
  16. 16. Once in a Generation Platform Shift uber square From From From From From Transaction Records Data 1-to-Many Consumer To To To To To Experience Engagement Conversations 1-to-1 Customer Friday, December 6, 13
  17. 17. Adam Bosworth EVP, Salesforce.com @adambosworth Friday, December 6, 13
  18. 18. A New Customer Platform for the Future Friday, December 6, 13
  19. 19. A New Customer Platform for the Future Your Customers Sales Cloud ExactTarget Marketing Cloud Service Cloud AppExchange Salesforce1 App Salesforce1 Platform APIs Force.com Heroku1 ExactTarget Fuel Salesforce1 Platform Services Cloud Friday, December 6, 13 . Social . Mobile . Connected
  20. 20. Salesforce1: 10x More API Functionality and Services APIs Mobile Services Soap APIs Rest APIs Bulk APIs Tooling APIs Metadata APIs Analytics APIs Social APIs ET API Streaming APIs Mobile SDK Developer Mobile Packs Offline Support Geolocation Custom Actions Identity Private App Exchange Mobile Notifications Visualforce1 Multilanguage Heroku Add-Ons Email Services ET 1:1 ET Fuel Sharing Model Translation Workbench Search Heroku1 Monitoring Friday, December 6, 13 Workflows Analytics Multi-tenant Infrastructure Core Services Chatter Apex Cloud Database Data-level Security Scheema Builder
  21. 21. Salesforce1: 10x More API Functionality and Services APIs Mobile Services Soap APIs Rest APIs Bulk APIs Tooling APIs Metadata APIs Analytics APIs Social APIs ET API Streaming APIs Mobile SDK Developer Mobile Packs Offline Support Geolocation Custom Actions Identity Private App Exchange Mobile Notifications Visualforce1 Multilanguage Heroku Add-Ons Email Services ET 1:1 ET Fuel Sharing Model Translation Workbench Search Heroku1 Monitoring Friday, December 6, 13 Workflows Analytics Multi-tenant Infrastructure Core Services Chatter Apex Cloud Database Data-level Security Scheema Builder
  22. 22. WELCOME TO THE INTERNET OF CUSTOMERS Connect with your customers in a whole new way Friday, December 6, 13
  23. 23. Jesper Joergensen Sr. Director, Product Management @jesperfj Friday, December 6, 13
  24. 24. Next Gen Apps: From Transactions to Experiences Friday, December 6, 13
  25. 25. Next Gen Apps: From Transactions to Experiences Friday, December 6, 13
  26. 26. Heroku1: Build Connected Customer Apps Instant On-Demand Scale Deploy, run, and scale your app, or devices, incredibly fast Connect With Your Customers Seamlessly share customer data between Salesforce and your Heroku app Deliver Killer Developer Experience Use the latest tools, and supported open source API client libraries Friday, December 6, 13
  27. 27. Heroku1: Build Connected Customer Apps Instant On-Demand Scale Deploy, run, and scale your app, or devices, incredibly fast Connect With Your Customers Seamlessly share customer data between Salesforce and your Heroku app Deliver Killer Developer Experience Use the latest tools, and supported open source API client libraries Friday, December 6, 13
  28. 28. Force.com CLI: Ridiculously Productive! Friday, December 6, 13
  29. 29. Force.com CLI: Ridiculously Productive! $> force CLI Friday, December 6, 13
  30. 30. demo 1 Friday, December 6, 13
  31. 31. github.com/heroku/force Friday, December 6, 13
  32. 32. Community Grown. Salesforce Supported. Open Source API Client Libraries for Ruby & Node.js @vesirin @kevino80 github.com/ejholmes/restforce github.com/kevinohara80/nforce Complex SOQL queries Streaming APIs Blob data types Dependent picklists Force.com Canvas GZIP compression Simple API Intelligent sObjects Helper OAuth methods Streaming API Multi-user design Express middleware Friday, December 6, 13
  33. 33. Sync Customer Data with Heroku Connect Code against Postgres. Sync to Salesforce. Create Salesforce reports from customer app data Develop apps, not plumbing Friday, December 6, 13
  34. 34. demo 2 Friday, December 6, 13
  35. 35. github.com/heroku-examples/df13-demo Friday, December 6, 13
  36. 36. HTML5 & JavaScript Mobile Apps Mobile Packs for Visualforce & Heroku JavaScript SDK for mobile dev anywhere Mobile Packs for tools and languages bit.ly/mobilePacks Friday, December 6, 13
  37. 37. Enterprise Native Mobile Apps with Mobile SDK 2.1 Securely access Salesforce1 APIs with Native Wrappers Support for iOS7 & Android 4.4 SmartSync for online/offline bit.ly/mobileSDK21 Friday, December 6, 13
  38. 38. Andrew Waite VP, Product Management @mtbclimber Friday, December 6, 13
  39. 39. Difficult to Build Custom Mobile Apps Percent of Respondents 60% 40% 20% 2013 Study of 1,300 Global Executives “The State of the Customer-Led Economy” Friday, December 6, 13
  40. 40. Difficult to Build Custom Mobile Apps 54% Percent of Respondents 54% Mobile Apps 60% Are Critical Less than App Gap 40% 26% Mobile Apps Deployed 20% 1/2 have deployed apps Complexity of Form Factors Limited Number of Developers Multiple Operating Systems Multiple Platforms 0% 2013 Study of 1,300 Global Executives “The State of the Customer-Led Economy” Friday, December 6, 13
  41. 41. Salesforce1 For Next Generation Mobile Apps Developers Use Visualforce, HTML5, CSS, & JavaScript to Customize UI ISVs Embed Apps to Extend Business Processes Administrators Distribute, & Manage Apps and Identity Users Stay Up to Date with Notifications & Feeds Customers Stay Up to Date with Notifications & Feeds Friday, December 6, 13
  42. 42. Personalize Salesforce1 Via Left Menu Personalize with recent items Add apps Friday, December 6, 13 Specify order and pin favorites Control visibility with profiles & permsets
  43. 43. Extend Salesforce1 with Quick Actions Global and contextual actions Custom apps with HTML5, JavaScript, Visualforce, and Force.com Canvas Friday, December 6, 13 Universal notifications Declarative & programatic actions
  44. 44. Develop Salesforce1 Mobile Apps Incredibly Fast! Mobile Cards for rich inline HTML5 & Visualforce segments Develop in JavaScript with sforce.one object Friday, December 6, 13 FlexiPages for instant access to relevant information Mobile-ready compact & custom layouts
  45. 45. demo 3 Friday, December 6, 13
  46. 46. github.com/developerforce/df13-devkeynote-s1 Friday, December 6, 13
  47. 47. The Internet of Customers. Built by Developers. uber From From From From From Transaction Records Data 1-to-Many Consumer To To To To To Experience Engagement Conversations 1-to-1 Customer Friday, December 6, 13
  48. 48. The Internet of Customers. Built by Developers. uber Friday, December 6, 13 = Apps & APIs
  49. 49. developer.salesforce.com Friday, December 6, 13
  50. 50. Friday, December 6, 13
  51. 51. Thank You Friday, December 6, 13
  52. 52. Friday, December 6, 13
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