Lean Development: Design Through Iterative Experiments


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When building apps for your enterprise, you're not only asking for the user's time, you're also asking them to change their behavior and how they work. That means your app needs to be exponentially better than what they're doing today. With Force.com, you can demonstrate exactly how much better very quickly without coding, or without coding much at all. Join us as we apply lean development principles (for running quick iterative experiments) with the Force.com platform to build minimum viable experiments, and test them on your users.

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  • Classis Build-Measure-Learn made popularized by Eric Reis in his book The Lean Startup
    Lean is NOT fast, cheap or a shortcut to product development
    Lean is hypothesis-driven experimentation and iteration based on validated learning
  • Create small products that test assumptions using customer feedback to evolve the product and reduce waste
    Translates Build-Measure-Learn to Think-Make-Check
    Customer interviews
  • http://www.hightechdad.com/wp-content/uploads/2009/07/angry_at_computer.png
  • blog.thelettertwo.com
  • http://stockmedia.cc/computing_technology/slides/DSD_4424.jpg
  • http://spinsucks.com/wp-content/uploads/2013/04/The-Problem-with-Multitasking.jpeg
    When building apps for the enterprise, you're not only asking for the buyer's time and money, you're also asking them to change their behavior and how they work.  That means your product needs to be exponentially better, faster and easier than what they're doing today.
  • Time, money, change behavior
  • Validated hypothesis
    Bootstrap and Easel.io
    Move into experimentation and rapid prototyping
    Iterative design
    Faster feedback cycles
  • Lean Development: Design Through Iterative Experiments

    1. 1. Lean Development Design through Iterative Experiments Gretchen DeKnikker, SocialPandas, Co-founder & CMO @gretchende Jason Ouellette, SocialPandas, Co-founder & CTO @jmouel
    2. 2. Gretchen DeKnikker Co-founder & CMO @gretchende
    3. 3. Lean UX and the Enterprise Buyer Today we’ll cover  What is Lean UX?  Applying Lean principles in the enterprise  Overview of tools for higher fidelity UX  Force.com as a sandbox for Lean UX experiments
    4. 4. What is “Lean”? Lean application development is iterative design through experimentation and validated learning.
    5. 5. Lean UX User Experience is a person’s perceptions and responses that result from the use or anticipated use of a product, service or system.
    6. 6. Lean UX Lean UX evolves Build-Measure-Learn to Think-Make-Check
    7. 7. The Enterprise Buyer
    8. 8. The Enterprise Buyer
    9. 9. The Enterprise Buyer
    10. 10. The Enterprise Buyer
    11. 11. MVP vs MSP A minimum viable product (MVP) is the version of a new product or service which allows a team to collect the maximum amount of validated learning with the least effort A minimum sellable product (MSP) is the version that will get an enterprise user to change their behavior and the way they work
    12. 12. All about SocialPandas SocialPandas is a social selling platform that helps B2B sales teams leverage popular social networks to connect with prospects, shorten sales cycles, boost deal sizes, and grow loyal customer relationships.
    13. 13. Case Study: Applying Lean UX to the Enterprise Buyer We did all the “right” things… •Extensive customer development •High fidelity mockups, low fidelity prototypes …but it wasn’t working.
    14. 14. We had to “stage the house”…
    15. 15. …and ate a little “fat” Fat Lean Data visualization exploration Customer design feedback Back-end data collection Limited front-end data display UI Design Navigation
    16. 16. Jason Ouellette Co-founder & CTO @jmouel
    17. 17. Sample Application: Sales Meeting Tracker High-fidelity prototype  live app  Demo of finished product  Build the prototype • Goals and tools • Easel.io and Bootstrap  Develop the code • Easel.io to Visualforce • Visualforce the “lightweight” way • AngularJS: Navigation, calling Apex, and data binding
    18. 18. Demo of finished product Features • Meeting list • Event, Contact, Opportunity, Account • Meeting report • Event, Opportunity
    19. 19. Build the prototype: goals and tools Goals  HTML5 mobile app to validate ideas, run experiments with users  Artifacts must be directly usable in code, not disposable Tools: good/bad/ugly  Visual fidelity vs. code usefulness  Developer and designer workflow, the “what-if” gaps  Round-trip issues
    20. 20. Build the prototype: Easel.io and Bootstrap Easel.io: powered by Bootstrap  Bootstrap (as grid system) in 1 minute <div class="container"> <div class="row-fluid"> <span class="span12"> <h2 class="heading navbar-inverse">Meetings <button class="btn pull-left btn-mini"> <i class="icon icon-chevron-left"></i> Back</button> </h2> </span> </div> </div> Getting started with Easel.io
    21. 21. Develop the code: Easel.io to Visualforce (1 of 2) 1. Make sure each Easel page has a unique top-level CSS class.  Assign it to the BootstrapContainer. 2. Export from Easel.io.  Test locally and tweak exported CSS/HTML.  Gotchas: Bootstrap version, images. 3. Create simple Visualforce page with no header/sidebar.  Put CSS for each page into <style> tag.  Put HTML for each page into separate DIVs with top-level CSS class.
    22. 22. Develop the code: Easel.io to Visualforce (2 of 2) 4. Create and import static resources  Bootstrap  Font Awesome (www.fontawesome.io)
    23. 23. Develop the code: Visualforce the “lightweight” way Single Page Applications  MVC-ish frameworks Remote Action  Client-side ViewState is not your friend (until it’s server-side) @RemoteAction public static List<Event> load() { /* ... */ } @RemoteAction public static void save(Event event, Opportunity opportunity) { /* ... */ }
    24. 24. Develop the code: Navigation with AngularJS 1. Provide navigation function in Angular controller 1. $scope.nav = function(path) { $location.path(path); $scope.editMode = path != ''; } 2. Use navigation function in anchors, buttons <button type="button" ng-click="nav('')">Back</button> 3. Show/hide DIVs based on $scope variable <div ng-show="editMode" class="meeting-report container-fluid">
    25. 25. Develop the code: Calling Apex via AngularJS AngularJS DF13MeetingTrackerController.load(function(result, event) { if (event.status) { $scope.meetings = result; $rootScope.$apply(); } }, { escape: false }); Apex Controller public with sharing class DF13MeetingTrackerController { @RemoteAction public static List<Event> load() { /* ... */ }
    26. 26. Develop the code: Data binding with AngularJS Inline templates <apex:outputPanel html-ng-app="" html-ng-controller="MeetingTrackerCtrl" styleClass="container-fluid"> <div class="row-fluid"> <div class="span3"> <div class="well sidebar-nav"> <ul class="nav nav-list"> <li ng-class="navClass('{{event.Id}}')" ng-repeat=”event in events"> <a ng-click="nav('{{event.Id}}')”>{{event.opportunity.Name}} {{event.ActivityDate | date:'M/d'}}</a></li> </ul> </div> </div> </apex:outputPanel>
    27. 27. Gretchen DeKnikker Jason Ouellette Co-founder & CMO, @gretchende Co-founder & CTO, @jmouel