Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Jeff DouglasSenior Technical ConsultantAppirioPlatform ArchitectCloudSpokesCo-Author, “Salesforce Handbook”@jeffdonthemichttp://blog.jeffdouglas.com
What to Walk Away With Strategies for building mobile applications with the Force.com platform. Best practices with Force.com mobile application with Ruby on Rails and Database.com. A deep love and appreciation for the Force.com platform.
Agenda Mobile development strategies Salesforce Mobile SDK The “Mobile Chow Finder” application Technology stack overview Database.com Ruby on Rails jQuery Mobile Databasedotcom gem Heroku Demo (aka “Show me the code!”)
Native Applications Pros Feature rich, look & feel and performance Objective-C & Java Easy to find applications Easy to monetize applications Cons Limited to single platform Objective-C & Java Distribution via Apple App Store and Google Play
Salesforce.com Mobile SDK Suite of open-source technologies for iOS, Android, HTML5 and hybrid applications Sample applications, quick start and webinars Mobile components for Visualforce Easy to build jQuery Mobile Visualforce applications
Building the “Mobile Chow Finder” HTML5 application for service members to find the local “Chow Hall” Database.com jQuery Mobile Ruby on Rails Geolocation Store favorites using LocalStorage
Database.com - Model A secure, cloud database for building social and mobile enterprise apps. Slimmed down version of Force.com database (essentially the Setup section) Only custom objects (no CRUD UI) Apex classes, triggers & workflow Identity & user management plus role and profile security Oauth2 & REST baked in Utilize your favorite Force.com tools Pricing based upon user licenses, records and transactions
Ruby on Rails - Controller Great for quickly building social and mobile applications Leverage thousands of open source packages and frameworks to build amazing applications. Databasedotcom Ruby gem Open source ruby client for accessing REST and Chatter APIs Supports OAuth2 ActiveRecord syntax Should be called ‘Forcedotcom’ gem Host the application on Heroku – WINNING!
Recap – What Did We See? Strengths and weaknesses of mobile application development strategies. When to use one versus the other. The Salesforce.com Mobile SDK embraces all three development approaches. Advantages of using Database.com as a data store. How to quickly and easily develop HTML5 mobile applications using open source technologies. Best practices for developing mobile applications.
Additional Resources Force.com Mobile SDK http://wiki.developerforce.com/page/Mobile_SDK HTML5 vs Native: The Mobile App Debate http://www.html5rocks.com/en/mobile/nativedebate Mobile Framework Comparison https://spreadsheets.google.com/pub?key=0AsTInFQpmXDNdEdJU0ZNNGx3dDA3aXAxV3lXYWhXVHc
Jeff DouglasSenior Technical Consultant, Appirio, @jeffdonthemic http://blog.jeffdouglas.com