Integrate Business Appswith Facebook, Twitter, and LinkedInMark Trang, SocialPandas, CEO@marktrangJason Ouellette, SocialP...
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contai...
SocialPandas: Social Selling Platform for B2B  What We Do                Who We Are   We’re Hiring!                  Inves...
The Social Business Era is Here            Marketing & PR                              Recruiting                         ...
What This Means for You New IT Projects   New Consulting Gigs   New Companies to Join                                     ...
Jason OuelletteChief Technology Officer
AgendaSocial API overviewSample app    Demo    Component walkthrough    Dependencies    Social identity & authenticati...
Social API OverviewProvider   Data Examples                        RestrictionsFacebook   Objects (Users, Groups, Events) ...
Sample App: Demo
Sample App: Component Walkthrough (1/2)   Rails   PostgreSQL   CoffeeScript   Sass   Bootstrap   Gems to provide soc...
Sample App: Component Walkthrough (2/2)                         Sign in/out        index.html                     Sessions...
Sample App: DependenciesGEM              Purpose                        URLomniauth         External Authentication       ...
Sample App: Social Identity & Authentication (1/4)Create modelsrails generate scaffold User  name:string photo_url:stringr...
Sample App: Social Identity & Authentication (2/4)Initialize OmniAuth (config/initializers/omniauth.rb)
Sample App: Social Identity & Authentication (3/4)Lookup and create user, authentication records via model
Sample App: Social Identity & Authentication (4/4)Wire up sign-in and sign-out to OmniAuth
Play the game: http://www.socialnamegame.com
Sample App: Social Data Import Workers (1/4)Facebook
Sample App: Social Data Import Workers (2/4)LinkedIn
Sample App: Social Data Import Workers (3/4)Twitter
Sample App: Social Data Import Workers (4/4)Salesforce
Wrap-UpSocial APIs are easy to use, but intentionally limited by providers    Like database calls in Apex, bulkify your S...
ResourcesSample app code    https://github.com/jmouel/socialnamegameGetting started with Rails, Rails 3.x on Heroku    h...
Mark Trang         Jason OuelletteCEO / SocialPandas,   CTO / SocialPandas,   @marktrang              @jmouel
Integrate Business Apps with Facebook, Twitter, and LinkedIn
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Integrate Business Apps with Facebook, Twitter, and LinkedIn

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Integrate Business Apps with Facebook, Twitter, and LinkedIn

  1. 1. Integrate Business Appswith Facebook, Twitter, and LinkedInMark Trang, SocialPandas, CEO@marktrangJason Ouellette, SocialPandas, CTO@jmouel
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. SocialPandas: Social Selling Platform for B2B What We Do Who We Are We’re Hiring! Investors include: Leads Revenue
  4. 4. The Social Business Era is Here Marketing & PR Recruiting HR Generate and monitor viral awareness Attract talent via social networks Manage & develop employees Collaboration Customer Service CRM Internal social employee collaboration Deliver customer service via social Engage and grow customer relationships
  5. 5. What This Means for You New IT Projects New Consulting Gigs New Companies to Join (or start yourself!)
  6. 6. Jason OuelletteChief Technology Officer
  7. 7. AgendaSocial API overviewSample app  Demo  Component walkthrough  Dependencies  Social identity & authentication  Social data import workersWrap-up, resources, Q&A
  8. 8. Social API OverviewProvider Data Examples RestrictionsFacebook Objects (Users, Groups, Events) Undocumented Relationships (Friends, Likes)LinkedIn People Daily “Throttle Limits” per User, Companies Application Groups JobsTwitter Users Hourly Limits Relationships (Followers, Friends) Rate Limits per API Type TweetsChatter Users Daily API Request Limit Feeds (Posts, Comments) Query Language Limits
  9. 9. Sample App: Demo
  10. 10. Sample App: Component Walkthrough (1/2)  Rails  PostgreSQL  CoffeeScript  Sass  Bootstrap  Gems to provide social API access
  11. 11. Sample App: Component Walkthrough (2/2) Sign in/out index.html Sessions Controller Import (from Social API Provider) Workers Names, Photo URLs People Get people, Eval answer Game Client (JS) Game Controller
  12. 12. Sample App: DependenciesGEM Purpose URLomniauth External Authentication https://github.com/intridea/omniauthtwitter Twitter - Followers, Friends http://twitter.rubyforge.orglinkedin LinkedIn - People https://github.com/pengwynn/linkedi nkoala Facebook - Users https://github.com/arsduo/koaladatabasedotcom Chatter - Users https://github.com/heroku/database dotcom
  13. 13. Sample App: Social Identity & Authentication (1/4)Create modelsrails generate scaffold User name:string photo_url:stringrails generate scaffold Authentication user_id:integer provider:integer uid:string token:string refresh_token:string info:stringrails generate scaffold Person user_id:integer name:string photo_url:string provider:integer
  14. 14. Sample App: Social Identity & Authentication (2/4)Initialize OmniAuth (config/initializers/omniauth.rb)
  15. 15. Sample App: Social Identity & Authentication (3/4)Lookup and create user, authentication records via model
  16. 16. Sample App: Social Identity & Authentication (4/4)Wire up sign-in and sign-out to OmniAuth
  17. 17. Play the game: http://www.socialnamegame.com
  18. 18. Sample App: Social Data Import Workers (1/4)Facebook
  19. 19. Sample App: Social Data Import Workers (2/4)LinkedIn
  20. 20. Sample App: Social Data Import Workers (3/4)Twitter
  21. 21. Sample App: Social Data Import Workers (4/4)Salesforce
  22. 22. Wrap-UpSocial APIs are easy to use, but intentionally limited by providers  Like database calls in Apex, bulkify your Social API calls  Cache data where permitted  Think about client vs. server usage patterns, mix and matchEmbrace OAuth for identity and authentication  Avoid the chore of managing your own user authentication schemeGo forth and build social apps!
  23. 23. ResourcesSample app code  https://github.com/jmouel/socialnamegameGetting started with Rails, Rails 3.x on Heroku  http://guides.rubyonrails.org/getting_started.html  https://devcenter.heroku.com/articles/rails3Identity and authentication  Simple OmniAuth: http://railscasts.com/episodes/241-simple-omniauth  Devise: https://github.com/plataformatec/devise
  24. 24. Mark Trang Jason OuelletteCEO / SocialPandas, CTO / SocialPandas, @marktrang @jmouel

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