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Boost Your Career: Get Cloud-Trained and Certified
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Boost Your Career: Get Cloud-Trained and Certified


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A new year has arrived and now is a great time to plan out how you will boost your cloud potential. First, you’ll want to gain the necessary skills via official Salesforce developer training and/or …

A new year has arrived and now is a great time to plan out how you will boost your cloud potential. First, you’ll want to gain the necessary skills via official Salesforce developer training and/or directed self-study. Then you’ll be ready to go after the prized Certified Developer credential, which allows you to demonstrate your prowess to potential employers and to distinguish yourself from the crowd. Trained and certified Salesforce Platform developers are sought after like never before, and this webinar will help you navigate the path to a new or elevated career via developer training and certification.

This webinar answers key questions such as:

:: What training or certification options exist and which should you pursue?
:: What types of questions can you expect on the certification exam?
:: How should you prepare for the exam? Formal training vs. self-study?
:: What resources are available to you?
:: What should you do after getting certified?
:: How do you maintain certification?

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  • 1. Boost Your Career:Get Cloud-Trained and Certified Leah McGowen-Hare Nina Marinova Senior Technical Instructor Sr. Project Manager @LeahBMH Certification @SalesforceCert
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.Join the conversation: #forcewebinar
  • 3. Follow Developer Force for the latest news @forcedotcom / #forcewebinar Developer Force – Community +Developer Force – Community Developer Force Developer Force groupJoin the conversation: #forcewebinar
  • 4. Have questions? §  We have an expert support team at the ready to answer your questions during the webinar. §  Ask your questions via the GoToWebinar Questions Pane. §  The speaker(s) will choose top questions to answer live at the end of the webinar. §  Please post your questions as we go along! §  Only post your question once; we’ll get to it as we go down the list.Join the conversation: #forcewebinar
  • 5. Agenda § Certification Overview §  Certified Developer Exam Content and Structure §  Training Resources §  Get Certified §  Q & AJoin the conversation: #forcewebinar
  • 6. Webinar Objectives §  Provide explanation of the exam and what to expect §  Provide exam preparation resources and recommendations §  Address questions amongst the group §  Give you the confidence to pass the certification §  Help take you to the next level of your career!Join the conversation: #forcewebinar
  • 7. Certification OverviewJoin the conversation: #forcewebinar
  • 8. Growth of the Program Learn more: the conversation: #forcewebinar
  • 9. Who is a Certified Professional? THE PLATFORM DEVELOPER: Prove the power of the Cloud with the best combination of clicks and code to build and deploy custom applications with It’s a pre-requisite 80% of an app on can be But … code is good too. built without writing a line of codeJoin the conversation: #forcewebinar
  • 10. Why should I get Developer Certified? ü  To boost your career to have a strong future. 159% growth in demand for Salesforce talent since 2008. (HireOnDemand 2012) ü  To differentiate yourself as a platform expert and compete for more complex development projects. ü  To build customer confidence in your developer skills. ü  To stay on top of new Salesforce functionality as it rolls out 3x per year.Join the conversation: #forcewebinar
  • 11. Certified Salesforce Developers are Excited!Join the conversation: #forcewebinar
  • 12. About the Exam §  60 multiple-choice questions §  1 hr 30 minutes allotted to complete the exam §  68% is the passing score §  Registration fee is USD 200, retake fee is USD 100 §  No hard-copy or online materials may be referenced during the exam §  No prerequisites; recommend taking Building Applications with and Visualforce (DEV401)Join the conversation: #forcewebinar
  • 13. The Study Guide The Study Guide: §  Defines the target audience §  Lists recommended study material (courses, documentation, etc.) §  Lists the topics covered on the exam §  Indicates the percentage of the exam dedicated to each topic §  Includes sample questions Study Guides http:// the conversation: #forcewebinar
  • 14. Topics Covered on the Exam Exam is comprehensive; you need experience with all of the topics listed in the study guide. Topic Percentage Application Design 5% Overview of Platform 5% Data Model 32% User Interface 15% Business Logic 23% Data Management 10% Reporting and Analytics 10%Join the conversation: #forcewebinar
  • 15. Questions, Topics, and Weighting §  Topics are “weighted” - topics with the heaviest “weight” are the most significant. §  Questions are multiple-choice or multiple-select. §  Each question is worth one point; there is no partial credit given for multiple-select questions. §  Multiple-select items will tell you how many answer options to select. §  Questions can be marked for review to go back to them before you submit the exam.Join the conversation: #forcewebinar
  • 16. PrepareJoin the conversation: #forcewebinar
  • 17. Training Options Salesforce Instructor-led Training §  DEV401 Self-study via online content §  Help & Training online videos §  Documentation §  Developer Force resources Salesforce Training the conversation: #forcewebinar
  • 18. DEV401: Building Applications with and Visualforce Length: 5 days Cost: $4000 (includes a voucher for the Developer Cert. Exam) Target: New to Salesforce, but already a developer Overview and Key Takeaways: §  Provides a hands-on overview of the powerful declarative capabilities §  Build a sophisticated application from start to finish §  Build Visualforce PagesJoin the conversation: #forcewebinar
  • 19. DEV401 Content (“clicks not code”) Data Model §  Objects, Fields, Relationships Security/Sharing Model §  Profiles, OWDs, Sharing Rules, etc. Business Process Automation §  Workflow Rules, Formula Fields, Approval Processes, Validation Rules, etc. Data Management §  Importing & Exporting, Data Loader User Interface §  Visualforce Pages, Page Layouts, Record TypesJoin the conversation: #forcewebinar
  • 20. Course Catalog Available in Help & Training Help Site (requires login): the conversation: #forcewebinar
  • 21. Finding Online Training Use filters to access different types of training and tailor results to your needs. Training Catalog (requires login): the conversation: #forcewebinar
  • 22. Search for Documentation on the Help Site Help Site: the conversation: #forcewebinar
  • 23. Developer Force Community http://developer.force.comJoin the conversation: #forcewebinar
  • 24. Online Content §  Sign up for a FREE Developer §  Cheat Sheets (Apex, Security, etc.): Edition account: §  Books: §  Workbooks (, Apex, Visualforce, etc.): • Fundamentals •  Advanced Apex Programming §  Documentation: §  Videos (Dreamforce sessions, webinars, etc.): •  Get stuck? Post a question on the Discussion Boards: the conversation: #forcewebinar
  • 25. Events Online Events In-Person Events §  Webinars (intro and advanced topics): §  Dreamforce 2013 #devzone: §  CodeTalk live Q&As with Salesforce §  Cloudforce (FREE - coming to a city experts: near you): §  Workshops, Meetups, DUG meetings (FREE): the conversation: #forcewebinar
  • 26. Get CertifiedJoin the conversation: #forcewebinar
  • 27. Register for the Exam §  Set up a test taker account to register for an exam at salesforce §  Take the proctored exam at testing centers worldwide. •  Locate a worldwide testing center at http:// §  Online proctoring is also available. •  Review system requirements at https:// §  Always log into your test taker account to register for additional exams and view your transcript.Join the conversation: #forcewebinar
  • 28. Maintain Your Credential §  Complete release-specific, online exams for each major Salesforce release. §  Cost: $100 for every 3rd release exam (includes access to Release Training & the associated maintenance exams for one year). §  Keeps the credential current for the following year. §  You will be notified via email when release content and exams become available. Certification Exam Release Schedule the conversation: #forcewebinar
  • 29. So I’m Certified, Now What? #1: Market yourself §  Display your Certified Developer logo proudly §  Create a developer profile on the Salesforce AppExchange: §  Join/start your local Developer User Group: §  Go for MVP! §  Get active on the Discussion Boards: §  Go social: #forcedotcom #askforce #SalesforceJoin the conversation: #forcewebinar
  • 30. So I’m Certified, Now What? (cont.) #2: Find the perfect job opportunity: §  Developer Force jobs board: §  AppExchange developer job listings: §  LinkedIn job listings: the conversation: #forcewebinar
  • 31. So I’m Certified, Now What? (cont.) #3: Experience, Experience, Experience! §  Play with your Developer Edition org: •  Build a proof of concept sandbox to demo to potential clients or employers. §  Volunteer for nonprofits (over 15,000 on Salesforce): •  Contact the Salesforce Foundation: •  The Community Corps and VolunteerMatch are two fantastic websites for discovering volunteer opportunities in your area, or virtually.Join the conversation: #forcewebinar
  • 32. Next Steps §  Download the Study Guide: §  Sign up for training, either instructor-led or self-paced online training: §  Practice in a Free Developer Edition Org: §  Register for the Exam: §  If at first you don’t succeed, try, try again. §  Use your Certified logo proudly and often. §  And remember…breathe!Join the conversation: #forcewebinar
  • 33. 10% Off Discount Code for Instructor-led Training WBR13ILT3 use before March 29th, 2013 Terms: Take 10% off any 4 or 5 day, public instructor- Cannot be combined with any other special led course taken before March 29th, 2013. Must offers or discounts. Only available for public be entered at the time of registration. Cannot classes delivered in the US and Canada. be applied retroactively. Must attend by March Promotion is only transferable to another user 29th, 2013 to qualify for this exclusive offer. within your organization.Join the conversation: #forcewebinar
  • 34. Upcoming Events January 30: §  Spring ‘13 Release Developer Preview Webinar January 25 (every Friday): § Friday – Weekly Intro Webinar Series the conversation: #forcewebinar
  • 35. Survey Your feedback is crucial to the success of our webinar programs. Thank you! *Look in the GoToWebinar chat window now for a hyperlink.Join the conversation: #forcewebinar
  • 36. Q&A 10% Off Instructor-Led Training Discount Code WBR13ILT3Leah McGowen-Hare Nina Marinova Use before March 29th, 2013Senior Technical Instructor Sr. Project Manager @LeahBMH Certification @SalesforceCertJoin the conversation: #forcewebinar