Old concept – One way communication of media. No dialogue or way of taking part in the production of the content.
New concept – Two way collaborative content and media production and consumption. Audience actively takes part in the creation of the media. Feeling of commitment. Sharing and interacting in real time.
A video hosting service allows individuals to upload video clips on internet website. The video host will then store the video on its server, and show the individual different types of code to allow others to view this video. The website, mainly used as the video hosting website , is usually called the video sharing website
Save on bandwidth costs, often eliminating costs entirely
Creating a common place
Make a hassle-free experience, where uploading a video and streaming or embedding would normally require advanced programming knowledge. It is now commonly achieved through a web browser , with little or no programming experience.
Advertiser’s bargaining power – many sites are available (Youtube, metacafe etc.)
Various audio/video/image formats to support (e.g. metacafe doesn’t support .asf )
Latest in video hosting (on demand to live streaming)
A mobile live streaming software called QIK allows the users to upload videos from their cell phones to the internet. The videos will then be stored online and can be shared to various social networking sites like Twitter, Facebook and YouTube. Videos will be stored on the servers and can be watched from both the mobile devices and the website.
Approach – transmit as much as data possible and simply skip the data that can’t get through the networks and save it for later. Data dropped during broadcast is uploaded afterwards the video is completed and is provided on demand.