Presentatie carlo vd weijer, tom tom
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Presentatie carlo vd weijer, tom tom Presentatie carlo vd weijer, tom tom Presentation Transcript

  • Automotive innovatie nieuwe stijl bij TomTom Presentatie Prodas, 12 april 2011 Carlo van de Weijer, VP Business Development
  • TomTom
    • Founded 1991
    • Growing...
      • 2001: 2M,
      • 2002: 8M
      • 2003: 40M
      • 2004: 192M
      • 2005: 720M
      • 2006: 1364M
      • 2007: 1737M
      • 2008: 1674M
      • 2009: 1480M
      • 2010: 1521M
    • Core activities:
      • Customer support
      • R&D
      • Marketing
  • Portfolio 07/10/11 WORK Consumer Automotive Licensing Tele Atlas Multinet® Tele Atlas ConnectPlus® Tele Atlas Connect™ Connector Roads for MultiNet® Navigable Coverage via Partner Product
    • TomTom’s Automotive Business Unit, and general Development Center for embedded software and hardware development
    • >300 FTE
    • Located Luchthavenweg 48
    • History:
      • 1984 – 1998 Philips Car Systems
      • 1998 – 2001 Mannesmann VDO
      • 2001 – SiemensVDO Automotive
      • 2007> TomTom BV
    Profile TomTom Eindhoven
  • The car has become an electronic device...
    • Two categories:
    • Safety critical (eg Curve speed warning, IACC)
    • Non safety critical (eg Headlights, shifting algorythm, cooling strategy)
    Navigation helping the vehicle: “E-horizon”
  • Electronics in cars; evolution of BMW 7-series 1 ~8 ~64 ~512 E38 E65 current generation 7 series Source: BMW 10/2002 Signals on CAN-bus = n Sender / receiver interaction = n^2 Effort for integration and calibration = n^3 [-] (E38 = 1)
  •  
  • Installed Base 45 Million
  • TomTom Historical Speed Database: Anonymous location and speed information from the TomTom community
    • TomTom database contains over 2.000 billion observations (currently growing with 3,5 billion measurements per day)
    • On top of that we receive real-time floating car data (FCD) from a fast growing fleet of connected customers (currently ±2M) and from “floating phone data” from our cooperation with Telco´s
    TomTom Historical Speed Database: Anonymous location and speed information from the TomTom community
  • Using Community Feedback for Better Routing Standard navigation system: 4 min 6 min 5 min
  • Using Community Feedback for Better Routing TomTom IQ Routes navigation system: 7 min 6 min 9 min
  • Better Routing, time dependent TomTom IQ Routes navigation system during night: 4 min 6 min 5 min
  • Detailed information on all important roads
  • Using real-time community feedback: HD Traffic
  •  
  • Regular evening peak traffic in Rotterdam-Utrecht area (Monday October 11 th ) www.routes.tomtom.com
  • … and in Berlin www.routes.tomtom.com
  • ... and in Brussels 16:45 www.routes.tomtom.com
  • … and in London www.routes.tomtom.com
  • Future outlook
    • We will receive even more historical and real-time data: Floating Car Data will be available for Europe. FCD will be enriched with new sensor information
    • Increased quality of navigation through predictive navigation and crowd planning
    • Link to Vehicle-to-Vehicle and Vehicle-to-Infrastructure technology will further enhance traffic management value
    • New developments: TomTom Incident Management System
  • Smart Mobility Carlo van de Weijer, Director Strategic Area Smart Mobility
  • Dutch Automotive Industry 300 companies 45k employees 17B€ revenue
    • Focus area’s:
    • Vehicle efficiency
    • Cooperative Mobility
  • Freedom, prosperity, fun…
  • The car as ultimate freedom machine
  • Negative sides Negative aspects Air pollution
  • Negative aspects Car accidents
  • Negative aspects Traffic jams
  • From more roads to more effectively use roads… Trend
  • Smart Mobility: Cars solving their own problems
  • Research themes Smart Mobility
    • Cars in the future:
    • No polution
    • Being in a traffic jam is predictable and voluntary happening
    • Sustainable energy source
    • Near-zero accidents
    • Technology will significantly raise efficiency in transport and logistics
    • Cars will solve their own problems; They need a limited infra investment: maximize usage of current infrastructure
    • Everybody will still be able to enjoy the freedom of driving
  • TU/e Smart Mobility
  • Thanks for your Attention [email_address]