Because mobile ad networks have
raised hundreds of millions of dollars to compete with each other to sell a perishable, nearly infinite amount of inventory. This inventory is growing daily. Much goes unsold. And by the way, it only works for direct response.
Direct Response ads will rule
the mobile Web. This will destroy the old way of doing things. The good news: mobile ad rates will be set by the measurable response they generate.
If you sell mobile advertising,
remember that you offer something of great value: a proven ad space which generates response. Revel in this, and profit. You are not selling super bowl ads.
If you are a Direct
Response advertiser, remember that multiplicity of choices can be used to distract you from what matters. Here’s what matters: getting calls from customers who want to buy stuff. Pay for these. Pay for steak, not sizzle.
If a mobile ad salesperson
tells you that you’re a crotchety old Direct Response dinosaur, ask her how long she has been in business. Tell her that dinosaurs ruled the earth for 160 million years.
If you are either a
dinosaur or a mobile ad salesperson, you should be doing business with us. We’ll make money together. Not fart apps. Send us a note at email@example.com, and profit.