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Jordan Van Schyndel talking about User Experience metrics.

Jordan Van Schyndel talking about User Experience metrics.

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  • - retention and engagement measurement is a newer ability\n- people are only beginning to separate acq and ret.\n
  • - analytics are not the only solution\n- there are methods of knowing how users are behaving:\n- customer reviews (app stores)\n- issue customer surveys\n- customer support issues\n- user testing\n- We’ve had times where behavioural tracking has identified bugs and security holes\n
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  • - go through each of the items\n- mention real time\n
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  • - with multiple tools, it’s more common to watch trends. Platforms drop data.\n\n- for vanity, people look to real time statistics and metrics that are cool to watch, but give no overall view of \n

devbbq-silicon.halton.31 devbbq-silicon.halton.31 Presentation Transcript

  • MONITORING UX:ONGOING ANALYTICS Jordan Van Schyndel @engwise
  • TOPICS• Acquisition vs. Retention• Benefits of monitoring experiences• Tools available• Hands on look• How the tools work• Challenges involved @engwise
  • ACQUISITION / RETENTION•Page views •Engagement•Traffic sources •Usage Patterns& funnels •Conversion & funnels•Ad •Optimization •Featuresperformance •Users @engwise
  • BENEFITS OF ANALYTICS• Define and drive your development roadmap• Optimize features and value• Identify your best users• Distribute the behaviour of your best users• Justify your product development costs• Watch HOW people use your product, not how they SAY @engwise
  • TOOLS AVAILABLE @engwise
  • TOOLS AVAILABLE Acquisition RetentionGoogle Analytics KISS Metrics User Clues Flurry PiwikiTunes Connect Localytics Custom @engwise
  • HANDS ON LOOK (A Production) @engwise
  • HIGHER LEVEL METRICS
  • REAL TIME (MKTG?)
  • SLICING AND DICING
  • IDENTIFY STICKINESS
  • FOCUS ON THE USER
  • FOCUS ON THE USER
  • FOCUS ON THE USER
  • FOCUS ON THE USER
  • HOW THE TOOLS WORK @engwise
  • HOW THE TOOLS WORK @engwise
  • HOW THE TOOLS WORK @engwise
  • HOW THE TOOLS WORK Operational Stage Transform Warehouse @engwise
  • CHALLENGES INVOLVED• Using acquisition tools to measure usage• Using multiple tools (with inconsistencies)• Identifying what to track• Choosing the right tools• Vanity metrics @engwise