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Jordan Van Schyndel talking about User Experience metrics.

Jordan Van Schyndel talking about User Experience metrics.

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  • - retention and engagement measurement is a newer ability\n- people are only beginning to separate acq and ret.\n
  • - analytics are not the only solution\n- there are methods of knowing how users are behaving:\n- customer reviews (app stores)\n- issue customer surveys\n- customer support issues\n- user testing\n- We’ve had times where behavioural tracking has identified bugs and security holes\n
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  • - go through each of the items\n- mention real time\n
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  • - with multiple tools, it’s more common to watch trends. Platforms drop data.\n\n- for vanity, people look to real time statistics and metrics that are cool to watch, but give no overall view of \n

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