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Supercharge Your Inbound Marketing in 2013                   #InboundTO        Dev Basu & Vlad Rascanu, January 17 2012
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock It was Horrible…       Inbound Marketing
I Tried Inbound Marketing Once… Upside Down MarketingTonight you’ll learn how to Rock Inbound Marketing Leads to Sucky Res...
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing  Inbound Makes Sense
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
News/Media/PR                                      SEO        Email  Blogs +Blogging                                      ...
Evaluating a Typical Search Result
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
Building a site with no SEOis like building a car with noengine.
Tonight you’ll learn how to Rock Inbound Marketing
5 Strategies to Supercharge Your Inbound Marketing   Hack                         Hack            Hack Content            ...
5 Strategies to Supercharge Your Inbound Marketing   Hack Keyword     Research
1. Hack Keyword Research                    http://www.soovle.com/
1. Hack Keyword Research                    http://ubersuggest.org/
1. Hack Keyword Research                http://adwords.google.ca/o/KeywordTool
1. Hack Keyword Research
1. Hack Keyword Research                  http://clues.yahoo.com/analysis
5 Strategies to Supercharge Your Inbound Marketing      Hack Content        Ideation
2. Hack Content Ideation          http://seogadget.com/using-google-docs-to-generate-hot-content-strategies/
2. Hack Content Ideation                      http://bottlenose.com/
2. Hack Content Ideation             http://developers.facebook.com/docs/reference/plugins/activity/
4. Hack Content Distribution                        https://ifttt.com/
5 Strategies to Supercharge Your Inbound Marketing   Hack Influencer    Identification
3. Hack Influencer Identification                        https://followerwonk.com/
3. Hack Influencer Identification                       http://mentionmapp.com
3. Hack Influencer Identification                         http://www.twilert.com
5 Strategies to Supercharge Your Inbound Marketing      Hack Content       Distribution
4. Hack Content Distribution
4. Hack Content Distribution                       http://scrapebox.com/
4. Hack Content Distribution                      http://www.yesware.com/
5 Strategies to Supercharge Your Inbound Marketing      Hack Content       Generation
5. Hack Content Generation
5. Hack Content Generation                      http://knowem.com
5. Hack Content Generation                      http://www.tynt.com/
5. Hack Content Generation                https://www.google.ca/imghp?hl=en&tab=wi
Brilliant Content + Great SEO + Social = Success. Great          SEO             Social           Link           +        ...
Traffic Before SEO                       Traffic After SEORecommendation ( 600% Jump in Traffic)   RecommendationImplement...
Thank you
Supercharge your inbound marketing in 2013
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Transcript of "Supercharge your inbound marketing in 2013"

  1. 1. Supercharge Your Inbound Marketing in 2013 #InboundTO Dev Basu & Vlad Rascanu, January 17 2012
  2. 2. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock It was Horrible… Inbound Marketing
  3. 3. I Tried Inbound Marketing Once… Upside Down MarketingTonight you’ll learn how to Rock Inbound Marketing Leads to Sucky Results
  4. 4. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing Inbound Makes Sense
  5. 5. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  6. 6. News/Media/PR SEO Email Blogs +Blogging Research/White PapersComment Marketing Infographics Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the “free” traffic sources) WebinarsSocial Word of MouthBookmarking Podcasting Direct/Referring Links Type-In Traffic Q+A Sites
  7. 7. Evaluating a Typical Search Result
  8. 8. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  9. 9. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  10. 10. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  11. 11. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  12. 12. Building a site with no SEOis like building a car with noengine.
  13. 13. Tonight you’ll learn how to Rock Inbound Marketing
  14. 14. 5 Strategies to Supercharge Your Inbound Marketing Hack Hack Hack Content Hack Hack Content Keyword Influencer Ideation Distribution Generation Research Identification
  15. 15. 5 Strategies to Supercharge Your Inbound Marketing Hack Keyword Research
  16. 16. 1. Hack Keyword Research http://www.soovle.com/
  17. 17. 1. Hack Keyword Research http://ubersuggest.org/
  18. 18. 1. Hack Keyword Research http://adwords.google.ca/o/KeywordTool
  19. 19. 1. Hack Keyword Research
  20. 20. 1. Hack Keyword Research http://clues.yahoo.com/analysis
  21. 21. 5 Strategies to Supercharge Your Inbound Marketing Hack Content Ideation
  22. 22. 2. Hack Content Ideation http://seogadget.com/using-google-docs-to-generate-hot-content-strategies/
  23. 23. 2. Hack Content Ideation http://bottlenose.com/
  24. 24. 2. Hack Content Ideation http://developers.facebook.com/docs/reference/plugins/activity/
  25. 25. 4. Hack Content Distribution https://ifttt.com/
  26. 26. 5 Strategies to Supercharge Your Inbound Marketing Hack Influencer Identification
  27. 27. 3. Hack Influencer Identification https://followerwonk.com/
  28. 28. 3. Hack Influencer Identification http://mentionmapp.com
  29. 29. 3. Hack Influencer Identification http://www.twilert.com
  30. 30. 5 Strategies to Supercharge Your Inbound Marketing Hack Content Distribution
  31. 31. 4. Hack Content Distribution
  32. 32. 4. Hack Content Distribution http://scrapebox.com/
  33. 33. 4. Hack Content Distribution http://www.yesware.com/
  34. 34. 5 Strategies to Supercharge Your Inbound Marketing Hack Content Generation
  35. 35. 5. Hack Content Generation
  36. 36. 5. Hack Content Generation http://knowem.com
  37. 37. 5. Hack Content Generation http://www.tynt.com/
  38. 38. 5. Hack Content Generation https://www.google.ca/imghp?hl=en&tab=wi
  39. 39. Brilliant Content + Great SEO + Social = Success. Great SEO Social Link + + +Content Friendly Sharing Building = Higher More More MoreRankings Readers Followers Influence = Unmatchable Marketing & Advertising ROI
  40. 40. Traffic Before SEO Traffic After SEORecommendation ( 600% Jump in Traffic) RecommendationImplementation Implementation
  41. 41. Thank you
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