Hey Startups!Don’t Pay for Users. Earn ’em instead    #StartupSEO.TO    Dev Basu | President @ Powered by Search Inc.
Who is Powered by Search?  Powered by Search is a fullservice, award winningCanadian Internet Marketingagency.  Enterprise...
What is SEO? Baby don’thurt me.
SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.                    News/Media/PR                             ...
Gotta Raise  Some Funding                                     Every Day                Low to No Budget                   ...
What We’re Going to Be Talking About Today• The Search Landscape• Understanding The Value of SEO• The Key to Startup SEO S...
The Search Landscape          Currently, there are more                than 3 billion          searches/day on Google
Evaluating a Typical Search Result
Click Through Rates
Do You Have aProduct/Service PeopleAre Looking For?
Keyword Research Provides the Answer
Keyword Research Provides the Answer
Why Should I Care AboutChoosing The RightKeywords?
Because SEO is a Winner Takes All Game.
The Math – It’s Pretty Awesome. 12,000 Searches 5,400 Visits per Month 10% Dating Offer Conv. Payout $30/lead. 540 Leads X...
Okay I’m In. How Do IDominate Search?
Short Tail and Long Tail Strategies
You have to do theseright, before you can            Algorithmic Ranking Factors    do these right
The New Google: Here’s What Matters       Algorithmic Ranking Factors
Key to SEO for Startups?Killer ContentGreat PR CoverageLots and Lots of Links.Search Friendly Architecture
Step 1: Keyword Research                            Resources                            • Google Keyword Tool            ...
Step 2: Creating Search Friendly Architecture
Step 2: Eliminate Common Architectural Problems• Duplicate Pages, Titles, Meta Data• Dirty URLs w/ Session ID’s, Parameter...
Step 3: On-Page Optimization                 Title Tags                                   Keywords              Anchor Tex...
Step 4: Off-Page Optimization         Global Inbound Links           Page Specific          Anchor           Inbound Links...
Step 4: Get Press + Links (B2B vs B2C Examples)
Step 4: Get Press + Links
Step 5: Link Bait Early and Link Bait Often.
Bonus Points: Guest Blog
Bonus Points: Answer Questions
Bonus Points: Video Content
Bonus Points: Rock Social Media Like It’s Nobody’s Bizness.
SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.                    News/Media/PR                             ...
Still Need More Reasons toDo SEO?
1. Lowest Cost Per Lead2. Highest Volume Other   than Social Media.3. Demands Technical   Nimbleness.4. Big Companies Don’...
Thanks For Coming! Q+A Sessions Follows.dev@poweredbysearch.com@devbasu and @poweredbysearchFacebook.com/torontoseo
Thank you
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SEO for Startups - #StartupSEO.TO by Powered by Search

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Slides from the 1st ever StartupSEO.TO event by Powered by Search.

This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.

Slides Images Credit: SEOMoz & Eliance.

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SEO for Startups - #StartupSEO.TO by Powered by Search

  1. 1. Hey Startups!Don’t Pay for Users. Earn ’em instead #StartupSEO.TO Dev Basu | President @ Powered by Search Inc.
  2. 2. Who is Powered by Search? Powered by Search is a fullservice, award winningCanadian Internet Marketingagency. Enterprise Results withBoutique 1:1 Service. SEO, Local Search, PaidSearch Solutions. In 2011, Ranked AmongstCanada’s Top Local SearchFirms by TopSEOs Canada.
  3. 3. What is SEO? Baby don’thurt me.
  4. 4. SEO isn’t an Island. It’s Part of the Inbound Marketing Mix. News/Media/PR SEO Email Blogs + Research/White Papers Blogging InfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the “free” traffic sources) WebinarsSocial Word of MouthBookmarking Direct/Referring Links Podcastin g Type-In Traffic Q+A Sites
  5. 5. Gotta Raise Some Funding Every Day Low to No Budget I’m Hustlin’. for Paid User Acquisition Typical Startup Life
  6. 6. What We’re Going to Be Talking About Today• The Search Landscape• Understanding The Value of SEO• The Key to Startup SEO Success • Keyword Research • Building Search Friendly Websites • On Page Optimization • Link Building Strategies • Using Social Media Channels for SEO• Q+A
  7. 7. The Search Landscape Currently, there are more than 3 billion searches/day on Google
  8. 8. Evaluating a Typical Search Result
  9. 9. Click Through Rates
  10. 10. Do You Have aProduct/Service PeopleAre Looking For?
  11. 11. Keyword Research Provides the Answer
  12. 12. Keyword Research Provides the Answer
  13. 13. Why Should I Care AboutChoosing The RightKeywords?
  14. 14. Because SEO is a Winner Takes All Game.
  15. 15. The Math – It’s Pretty Awesome. 12,000 Searches 5,400 Visits per Month 10% Dating Offer Conv. Payout $30/lead. 540 Leads X $30 = $16.2K
  16. 16. Okay I’m In. How Do IDominate Search?
  17. 17. Short Tail and Long Tail Strategies
  18. 18. You have to do theseright, before you can Algorithmic Ranking Factors do these right
  19. 19. The New Google: Here’s What Matters Algorithmic Ranking Factors
  20. 20. Key to SEO for Startups?Killer ContentGreat PR CoverageLots and Lots of Links.Search Friendly Architecture
  21. 21. Step 1: Keyword Research Resources • Google Keyword Tool • Google Insights Tools and Customer Research Input • Google Trends • Wordtracker, Wordze, Business Exec • KeywordSpy, AdGuroo Input • Web Analytics
  22. 22. Step 2: Creating Search Friendly Architecture
  23. 23. Step 2: Eliminate Common Architectural Problems• Duplicate Pages, Titles, Meta Data• Dirty URLs w/ Session ID’s, Parameters• 302 Redirects, 404 Pages, 500 Server Errors• Canonicalization• Excessive Code Bloat
  24. 24. Step 3: On-Page Optimization Title Tags Keywords Anchor Text In Content Internal Image Alt Headers Links Tags
  25. 25. Step 4: Off-Page Optimization Global Inbound Links Page Specific Anchor Inbound Links Text Domain Page Follow vs Trust Trust No Follow
  26. 26. Step 4: Get Press + Links (B2B vs B2C Examples)
  27. 27. Step 4: Get Press + Links
  28. 28. Step 5: Link Bait Early and Link Bait Often.
  29. 29. Bonus Points: Guest Blog
  30. 30. Bonus Points: Answer Questions
  31. 31. Bonus Points: Video Content
  32. 32. Bonus Points: Rock Social Media Like It’s Nobody’s Bizness.
  33. 33. SEO isn’t an Island. It’s Part of the Inbound Marketing Mix. News/Media/PR SEO Email Blogs + Research/White Papers Blogging InfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the “free” traffic sources) WebinarsSocial Word of MouthBookmarking Direct/Referring Links Podcastin g Type-In Traffic Q+A Sites
  34. 34. Still Need More Reasons toDo SEO?
  35. 35. 1. Lowest Cost Per Lead2. Highest Volume Other than Social Media.3. Demands Technical Nimbleness.4. Big Companies Don’t Get it.
  36. 36. Thanks For Coming! Q+A Sessions Follows.dev@poweredbysearch.com@devbasu and @poweredbysearchFacebook.com/torontoseo
  37. 37. Thank you
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