Your SlideShare is downloading. ×
  • Like
  • Save
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu

  • 1,294 views
Published

What are some ways/tips for incorporating search engine optimization in to my startup? …

What are some ways/tips for incorporating search engine optimization in to my startup?

I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.

Published in Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,294
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Startup Search Marketing 101 Dev Basu | President @ Powered by Search Inc. October 2010
  • 2. What We’re Going to Be Talking About Today
    • The Search Landscape
    • Understanding The Value of SEO
    • The Key to Startup SEO Success
      • Keyword Research
      • Building Search Friendly Websites
      • On Page Optimization
      • Link Building Strategies
      • Using Social Media Channels for SEO
    • Q+A
  • 3. The Search Landscape
  • 4. The Search Landscape
  • 5. Evaluating a Typical Search Result
  • 6. Click Thru Rates
  • 7.  
  • 8. Keyword Research Provides the Answer
  • 9. Keyword Research Provides the Answer
  • 10.  
  • 11. Because SEO is a Winner Takes All Game.
  • 12. The Math – It’s Pretty Awesome.
  • 13.  
  • 14. Short Tail and Long Tail Strategies
  • 15. Algorithmic Ranking Factors You have to do these right, before you can do these right
  • 16. Algorithmic Ranking Factors
  • 17.  
  • 18. Step 1: Keyword Research
    • Resources
    • Google Keyword Tool
    • Google Insights
    • Google Trends
    • Wordtracker, Wordze,
    • KeywordSpy, AdGuroo
    • Web Analytics
  • 19. Step 2: Creating Search Friendly Architecture
  • 20. Step 2: Eliminate Common Architectural Problems
    • Duplicate Pages, Titles, Meta Data
    • Dirty URLs w/ Session ID’s, Parameters
    • 302 Redirects, 404 Pages, 500 Server Errors
    • Canonicalization
    • Excessive Code Bloat
  • 21. Step 3: On-Page Optimization
  • 22. Step 4: Off-Page Optimization
  • 23. Step 4: Get Press + Links (B2B vs B2C Examples)
  • 24. Step 4: Get Press + Links
  • 25. Step 5: Link Bait Early and Link Bait Often.
  • 26.  
  • 27.  
  • 28.