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SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
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SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu

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What are some ways/tips for incorporating search engine optimization in to my startup? …

What are some ways/tips for incorporating search engine optimization in to my startup?

I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.

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  • 1. Startup Search Marketing 101 Dev Basu | President @ Powered by Search Inc. October 2010
  • 2. What We’re Going to Be Talking About Today <ul><li>The Search Landscape </li></ul><ul><li>Understanding The Value of SEO </li></ul><ul><li>The Key to Startup SEO Success </li></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Building Search Friendly Websites </li></ul></ul><ul><ul><li>On Page Optimization </li></ul></ul><ul><ul><li>Link Building Strategies </li></ul></ul><ul><ul><li>Using Social Media Channels for SEO </li></ul></ul><ul><li>Q+A </li></ul>
  • 3. The Search Landscape
  • 4. The Search Landscape
  • 5. Evaluating a Typical Search Result
  • 6. Click Thru Rates
  • 7. &nbsp;
  • 8. Keyword Research Provides the Answer
  • 9. Keyword Research Provides the Answer
  • 10. &nbsp;
  • 11. Because SEO is a Winner Takes All Game.
  • 12. The Math – It’s Pretty Awesome.
  • 13. &nbsp;
  • 14. Short Tail and Long Tail Strategies
  • 15. Algorithmic Ranking Factors You have to do these right, before you can do these right
  • 16. Algorithmic Ranking Factors
  • 17. &nbsp;
  • 18. Step 1: Keyword Research <ul><li>Resources </li></ul><ul><li>Google Keyword Tool </li></ul><ul><li>Google Insights </li></ul><ul><li>Google Trends </li></ul><ul><li>Wordtracker, Wordze, </li></ul><ul><li>KeywordSpy, AdGuroo </li></ul><ul><li>Web Analytics </li></ul>
  • 19. Step 2: Creating Search Friendly Architecture
  • 20. Step 2: Eliminate Common Architectural Problems <ul><li>Duplicate Pages, Titles, Meta Data </li></ul><ul><li>Dirty URLs w/ Session ID’s, Parameters </li></ul><ul><li>302 Redirects, 404 Pages, 500 Server Errors </li></ul><ul><li>Canonicalization </li></ul><ul><li>Excessive Code Bloat </li></ul>
  • 21. Step 3: On-Page Optimization
  • 22. Step 4: Off-Page Optimization
  • 23. Step 4: Get Press + Links (B2B vs B2C Examples)
  • 24. Step 4: Get Press + Links
  • 25. Step 5: Link Bait Early and Link Bait Often.
  • 26. &nbsp;
  • 27. &nbsp;
  • 28. &nbsp;

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