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Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
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Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009

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Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and …

Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:

How to Create a System for Social Media Marketing

How to Find New Prospects by Listening to Your Audience

How to Engage with Your Community and Build Brand Awareness

How to Integrate and Track Your Marketing Efforts

Published in: Real Estate, Technology, Business

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  • The most important part of social media is the social part. It’s all about the people
  • Transcript

    • 1. Social Media 101 Power Prospecting for The New Age Realtor
      #RMFC09 @devbasu www.devbasu.com/remax
      future of thenewspaperindustryseries
      Dev Basu
    • 2. This seminar is for you if you want more:
      • Targeted Leads
      • 3. Brand Awareness
      • 4. Community Engagement
      • 5. First Mover Advantages
      • 6. And More Sales. Period.
    • Conversations + Networking + Relationships
      What is
      Social Media?
    • 7. Social Media
      is going from THIS to ...
    • 8. Conversations
      Which is 2 Way, Open, and Honest
    • 9. Why Should I Care?
    • 10. Social Media Influences Buyers
      91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group
      87% trust a friend’s recommendation over critic’s review - Marketing Sherpa
      3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research
      1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent
      * Slide courtesy of Digital Influence Group & Tactica Interactive Communications.
      Reason # 1
    • 11. Social Media Influences Buyers
      Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.
      73% of active online users have read a blog
      45% have started their own blog
      57% have joined a social network
      55% have uploaded photos
      83% have watched video clips
      Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day
      * Slide courtesy of Tactica Interactive Communications.
      Reason # 1
    • 12. Canadians Love Social Media
      40% of Canadian internet users have visited a community or social networking site
      22% of Canadians over 60
      50% of Internet users under 30
      25% of users 25-29 do so daily
      43% English speaking Canadians and 24% of French speaking Canadians visit these sites
      Canada Online, The Internet, Media and Emerging Technologies
      Courtesy: Tactica Interactive Communications
      Reason # 2
    • 13. Why Canadians Use Social Media
      • Younger users (under 45) and women use these sites for socializing
      • 14. Older users use these sites to obtain and share information ($$$$)
      • 15. Youth (12-17) use these sites for entertainment
      Courtesy: Tactica Interactive Communications
      Reason # 3
    • 16. So Engaging with Canadian
      Social Media Users
      Can Mean...
      Going From Getting Introduced To...
    • 17. Converting Prospects into Customers
    • 18. Great! So Where Do I Start?
      And More Sales. Period.
    • 23. Blogging
    • 24. Blog Marketing Do’s & Dont’s
      A Blog is a Website with Regular Entries or News Articles
      DO Blog About Your Local Neighbourhood
      DO Maintain Consistency in Your Posting Schedule
      DO Cross Promote Your Blog with Other Channels
      DO Respond to Comments
      DO Schedule Time to Blog. The #1 Failure is Lack of Time.
      Blogging
    • 25. Setting Up Your Blog (Cheat Sheet)
      Blogging
    • 26. What Should I Blog About?
      Writer’s Block Occurs to Everyone! Here are some Ideas:
      What to Ask Your Realtor Before Hiring Them.
      How to Choose a Good Realtor
      5 Totally New Ways of Sprucing up Your Condo.
      How to Sell Your Condo for Top Dollar.
      The Latest and Greatest in New Home Trends.
      10 DIY Home Renovation Tips You Can Use Today.
      Ten Mistakes to Avoid When Hiring a Realtor.
      Key Takeaway: Write About The Questions You Receive the Most.
      Blogging
    • 27. What is Twitter?
      • Micro Blogging Platform
      • 28. @ Replies
      • 29. Tweets/Retweets
      • 30. 140 Character Messages (SMS)
      • 31. 2nd Fastest Growing Social Network
      • 32. Track Local Users
      • 33. Monitor Conversations
      • 34. Engage Prospects
      • 35. Close on the Opportunity.
      Twitter
    • 36. RE/MAX Agents on Twitter
    • 37. How Do I Use Twitter to Get Leads? – Monitter.com
    • 38. How Do I Use Twitter to Get Leads?TwitterHawk.Com
    • 39. Other Twitter Tools & Resources (Cheat Sheet)
      Tweet Beep – Get Automatically Notified When You’re Tweeted.
      Tweet Deck – A Twitter Client to Make Tweeting More Efficient.
      Twellow.com – A Twitter Directory of Local Twitter
      TweetMeme – Helps Your Tweets Spread Virally.
      TweetPic – Upload Pictures from Your Cell Phone to Twitter
      Search.Twitter.Com – Search Any Keyword in Real Time
      Twitter
    • 40. FaceBook
    • 41. Facebook
      Fastest growing social network in Canada and the world (200 million members)
      Powerful tools to engage and understand your audience:
      Brand pages
      Custom applications
      Targeted advertising
      Audience insights/metrics
      Opinion polls
      Slide Courtesy: Tactica Interactive Commuications
    • 42. Facebook
      Facebook Profiles
      Strictly for You – Not your Brand
      Connect with Close Friends
      Not as Effective for Prospecting
      Facebook Fan Pages
      All about your brand
      Events, Open Houses
      Photos, Videos and More.
      Facebook Groups
      Fan Pages Lite Edition
      Face Book Advertising
    • 43. FacebookProfiles
      Your own homepage on Facebook.
      Allow you to post photos, videos, events and other messages.
      Users interact with you by
      Writing on your wall
      Commenting on your posts
      Participating in discussions
      Post photos to your page
      Friends see your page updates in their newsfeed
    • 44. FacebookGroup Pages
    • 45. Facebook Advertising - Targeting
      Location
      Age
      Sex
      Keywords (appear in your users profile)
      Education
      Workplace
      Relationship status
      Relationship interests
      Languages
    • 46. How to Get Leads Using Facebook
      Setup A Fan Page and Invite Close Friends and Clients.
      Join Local Community Groups and Engage in Conversations.
      Use Demographic Targeted Facebook Ads.
      Eg: Target Males and Females Aged 27-35, in Toronto, who went to the University of Toronto, and are currently employed at Microsoft
      Bulk Message Fans and Group Databases
      Private Message Special Groups of Clients
      Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or
      Facebook
    • 47. Video Marketing for Fun and Profit
      Youtube
    • 48. Youtube Channels
    • 49. Online Video Marketing
      Video sharing sites let you upload videos and share them with people.
      Perfect For:
      Video FAQs
      360 Degree Virtual Tours
      Customer Testimonials
      Team Introductions
      60 Second Property Listings
      Youtube
    • 50. Why Market Videos Online?
      Drive Traffic Back to Your Site
      Pre-sell Your Prospects
      Startup Costs are LOW. All You Need is a Webcam or Digital Camera.
      Videos are more easily digestable than text or images.
      Learn how to setup your own channel in our CHEAT SHEET.
      Youtube
    • 51. Putting it All Together The Leg Bone Connects To The…
      Integrated Marketing
    • 52. This Leads To a Better Customer
      Customer Service. social media is a great tool to connect with customers and find out what’s bothering them!
      Experience
      And Helps Convert Prospects into Customers
    • 53. The most important part of social media is the social part. It’s all about the people
      People Shop Similarities
      But Buy The
      Differences.
    • 54. Thank you
      Reach Me At – dev@devbasu.com

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