Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009


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Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:

How to Create a System for Social Media Marketing

How to Find New Prospects by Listening to Your Audience

How to Engage with Your Community and Build Brand Awareness

How to Integrate and Track Your Marketing Efforts

Published in: Real Estate, Technology, Business
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  • The most important part of social media is the social part. It’s all about the people
  • Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009

    1. 1. Social Media 101 Power Prospecting for The New Age Realtor<br /> #RMFC09 @devbasu<br />future of thenewspaperindustryseries<br />Dev Basu<br />
    2. 2. This seminar is for you if you want more:<br /><ul><li>Targeted Leads
    3. 3. Brand Awareness
    4. 4. Community Engagement
    5. 5. First Mover Advantages
    6. 6. And More Sales. Period.</li></li></ul><li>Conversations + Networking + Relationships<br />What is <br />Social Media?<br />
    7. 7. Social Media<br />is going from THIS to ...<br />
    8. 8. Conversations<br />Which is 2 Way, Open, and Honest<br />
    9. 9. Why Should I Care?<br />
    10. 10. Social Media Influences Buyers<br />91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group<br />87% trust a friend’s recommendation over critic’s review - Marketing Sherpa<br />3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research <br />1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent<br />* Slide courtesy of Digital Influence Group & Tactica Interactive Communications.<br />Reason # 1<br />
    11. 11. Social Media Influences Buyers<br />Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. <br />73% of active online users have read a blog<br />45% have started their own blog<br />57% have joined a social network<br />55% have uploaded photos<br />83% have watched video clips<br />Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day<br />* Slide courtesy of Tactica Interactive Communications.<br />Reason # 1<br />
    12. 12. Canadians Love Social Media<br />40% of Canadian internet users have visited a community or social networking site<br />22% of Canadians over 60<br />50% of Internet users under 30<br />25% of users 25-29 do so daily <br />43% English speaking Canadians and 24% of French speaking Canadians visit these sites<br />Canada Online, The Internet, Media and Emerging Technologies<br />Courtesy: Tactica Interactive Communications<br />Reason # 2<br />
    13. 13. Why Canadians Use Social Media<br /><ul><li>Younger users (under 45) and women use these sites for socializing
    14. 14. Older users use these sites to obtain and share information ($$$$)
    15. 15. Youth (12-17) use these sites for entertainment</li></ul>Courtesy: Tactica Interactive Communications<br />Reason # 3<br />
    16. 16. So Engaging with Canadian <br />Social Media Users<br />Can Mean...<br />Going From Getting Introduced To...<br />
    17. 17. Converting Prospects into Customers<br />
    18. 18. Great! So Where Do I Start?<br /><ul><li>Blogging
    19. 19. Twitter
    20. 20. Facebook
    21. 21. Youtube
    22. 22. Integration and Tracking</li></ul> And More Sales. Period.<br />
    23. 23. Blogging <br />
    24. 24. Blog Marketing Do’s & Dont’s<br />A Blog is a Website with Regular Entries or News Articles<br />DO Blog About Your Local Neighbourhood<br />DO Maintain Consistency in Your Posting Schedule<br />DO Cross Promote Your Blog with Other Channels<br />DO Respond to Comments <br />DO Schedule Time to Blog. The #1 Failure is Lack of Time.<br />Blogging<br />
    25. 25. Setting Up Your Blog (Cheat Sheet)<br />Blogging<br />
    26. 26. What Should I Blog About?<br />Writer’s Block Occurs to Everyone! Here are some Ideas:<br />What to Ask Your Realtor Before Hiring Them.<br />How to Choose a Good Realtor<br />5 Totally New Ways of Sprucing up Your Condo.<br />How to Sell Your Condo for Top Dollar.<br />The Latest and Greatest in New Home Trends.<br />10 DIY Home Renovation Tips You Can Use Today.<br />Ten Mistakes to Avoid When Hiring a Realtor.<br />Key Takeaway: Write About The Questions You Receive the Most.<br />Blogging<br />
    27. 27. What is Twitter?<br /><ul><li>Micro Blogging Platform
    28. 28. @ Replies
    29. 29. Tweets/Retweets
    30. 30. 140 Character Messages (SMS)
    31. 31. 2nd Fastest Growing Social Network
    32. 32. Track Local Users
    33. 33. Monitor Conversations
    34. 34. Engage Prospects
    35. 35. Close on the Opportunity.</li></ul>Twitter<br />
    36. 36. RE/MAX Agents on Twitter<br />
    37. 37. How Do I Use Twitter to Get Leads? –<br />
    38. 38. How Do I Use Twitter to Get Leads?TwitterHawk.Com<br />
    39. 39. Other Twitter Tools & Resources (Cheat Sheet)<br />Tweet Beep – Get Automatically Notified When You’re Tweeted.<br />Tweet Deck – A Twitter Client to Make Tweeting More Efficient.<br /> – A Twitter Directory of Local Twitter<br />TweetMeme – Helps Your Tweets Spread Virally.<br />TweetPic – Upload Pictures from Your Cell Phone to Twitter<br />Search.Twitter.Com – Search Any Keyword in Real Time<br />Twitter<br />
    40. 40. FaceBook<br />
    41. 41. Facebook<br />Fastest growing social network in Canada and the world (200 million members)<br />Powerful tools to engage and understand your audience:<br />Brand pages<br />Custom applications<br />Targeted advertising<br />Audience insights/metrics<br />Opinion polls<br />Slide Courtesy: Tactica Interactive Commuications<br />
    42. 42. Facebook<br />Facebook Profiles<br />Strictly for You – Not your Brand<br />Connect with Close Friends<br />Not as Effective for Prospecting<br />Facebook Fan Pages<br />All about your brand<br />Events, Open Houses<br />Photos, Videos and More.<br />Facebook Groups<br />Fan Pages Lite Edition<br />Face Book Advertising<br />
    43. 43. FacebookProfiles<br />Your own homepage on Facebook. <br />Allow you to post photos, videos, events and other messages.<br />Users interact with you by<br />Writing on your wall<br />Commenting on your posts<br />Participating in discussions<br />Post photos to your page<br />Friends see your page updates in their newsfeed<br />
    44. 44. FacebookGroup Pages<br />
    45. 45. Facebook Advertising - Targeting<br />Location<br />Age<br />Sex<br />Keywords (appear in your users profile)<br />Education<br />Workplace<br />Relationship status<br />Relationship interests<br />Languages<br />
    46. 46. How to Get Leads Using Facebook<br />Setup A Fan Page and Invite Close Friends and Clients.<br />Join Local Community Groups and Engage in Conversations.<br />Use Demographic Targeted Facebook Ads.<br />Eg: Target Males and Females Aged 27-35, in Toronto, who went to the University of Toronto, and are currently employed at Microsoft<br />Bulk Message Fans and Group Databases<br />Private Message Special Groups of Clients<br />Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or <br />Facebook<br />
    47. 47. Video Marketing for Fun and Profit<br />Youtube<br />
    48. 48. Youtube Channels<br />
    49. 49. Online Video Marketing<br />Video sharing sites let you upload videos and share them with people.<br />Perfect For:<br />Video FAQs<br />360 Degree Virtual Tours<br />Customer Testimonials<br />Team Introductions<br />60 Second Property Listings<br />Youtube<br />
    50. 50. Why Market Videos Online?<br />Drive Traffic Back to Your Site<br />Pre-sell Your Prospects<br />Startup Costs are LOW. All You Need is a Webcam or Digital Camera.<br />Videos are more easily digestable than text or images.<br />Learn how to setup your own channel in our CHEAT SHEET.<br />Youtube<br />
    51. 51. Putting it All Together The Leg Bone Connects To The…<br />Integrated Marketing<br />
    52. 52. This Leads To a Better Customer <br />Customer Service. social media is a great tool to connect with customers and find out what’s bothering them!<br />Experience<br /> And Helps Convert Prospects into Customers<br />
    53. 53. The most important part of social media is the social part. It’s all about the people<br />People Shop Similarities<br />But Buy The<br />Differences.<br />
    54. 54. Thank you<br />Reach Me At – <br />