Local SEO for National Enterprises - SMX Toronto - How to Rank 10, 100, 1000+ Locations

Local SEO for National Enterprises
How Do I Rank
10, 100, 1000+ Locations?
Dev Basu, CEO
Powered by Search Inc.
hello@poweredbysearch.com
(416) 840-9044 & 1-866-611-5535
@devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

Who is Powered by Search?
Toronto Based Full Service Internet Marketing Agency
Specialize in Enterprise & SMB Search Marketing
In the Trenches Since 2006
Proven Results in:
Legal, Bankruptcy, Hotels, Insurance, Entertainment, Health Care, Real Estate, and Home Services Industries.
1 of 2 CDN Local Search Ranking Factors Contributors

Why You Should Care About Local SEO
90% of Local Shoppers Look Online First.
46% Contacted via Phone after Finding Location Online
37% Visited the Location in Person.
• Fastest Growing Area of Search. 43% More Spend in SEO in 2010 versus 2009.
Results Served up from Multiple Sources:
Search Engines (Above the Fold Listings)
Mobile Search (iPhones + BlackBerry’s)
Location Aware Search becoming Prominent
Vertical Platforms (Yelp, Insider Pages, Super Pages)
• Local Search Queries have Higher Consumer Intent

What We’re Going to Cover Today
The 3 Main Local SEO Problems for the Enterprise
What is the Status Quo of your Listings?
How to Create a Local SEO Action Plan
Secrets of the Mysterious White Listed Data Feed
How to Rank Highly in Google’s 7-Pack
How to Monitor Local Search Traffic in Analytics

3 Problems Facing the Enterprise
Lack of Information & Inaccurate Data
Unclaimed, Hijacked, or Merged Listings
Inability to Rank Prominently for Competitive KW’s.

Lack of Information & Inaccurate Data

Unclaimed, Hijacked, or Merged Listings

Inability to Rank Prominently for Competitive KW’s.
Where are the Major Players?

How To Determine Your Status Quo
Search your Main KW + Location on Google.ca
Record the # of Locations Ranking in the 7-pack
Record the # of Inaccurate Listings
Use a Maps Rank Checking Software
We use Advanced Web Ranking
Pay attention to Listings with Merged Data. Your competitor’s information might get merged with your own. This includes reviews, pictures, citations, and more.

Creating Your Local SEO Action Plan
Gather an Excel File for Your Active Locations.
Decide Where You’d Like to Send Local Traffic.
Traffic to Franchise Site or Corporate Landing Page?
Sign up to Google Local Business Center.
Tip: Use an email@yourcorporatedomain.com/.ca
Inform all Franchisees or Location Owners about Upcoming Changes to their Listing Data.
Brief Your IT team about the Need for URL Redirects needed for Tracking Purposes.

Secrets of The White Listed Bulk Upload
White Listed = Google Manually Verifies Your Feed.
Create Your Data Feed Based off Your Active Locations Excel Document.
Follow Google’s Bulk Upload Instructions
Ensure Your Listings are as per Google’s LBC Guidelines.
Submit Your Bulk Upload Here. Then, Fill out Google’s Whitelisted Request Form and await confirmation (24 – 72 Hour lead time).

Secrets of the White Listed Bulk Upload
Best Practices
Create your LBC account for at least 24 hours prior to submitting your bulk upload
Follow Google’s LBC Guidelines 100%
Ensure Name, Address, Phone # consistency in your bulk upload.
Don’t Keyword Spam your Listings. Use the actual DBA of your brand.
Example: 1) Midas North York 2) IKEA Willowdale

How to Rank Highly in the 7-Pack
• Optimize Your Site + Localize It.
Claim Your Listings on Google, Yahoo, and Bing
Populate Your Profile with Consistent N.A.P
Build Citations to Your Profile.
Encourage Customer Reviews
Offer Exclusive Coupons to Your Customers.
If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider.
http://getlisted.org/resources/trustedproviders.aspx

How to Rank Highly in the 7-Pack (N.A.P)
Add Services, Images, Videos, Reviews, Coupons
Courtesy: Nick Thomas, G5 Marketing

How to Rank Highly in the 7-Pack (Citations)
• Populate Your Profile with Consistent N.A.P
IYP – Yellowpages.ca, 411.ca, Canpages.ca, Etc.
Directory + Social Sites
Praized
iBegin
Yelp.ca
HotFrog
WebLocal
FoundLocally

How to Monitor Local Search Traffic
If using Google Analytics
Use Google URL Builder to build a campaign for local search traffic.
Create a Vanity URL that 301 redirects to the Campaign URL you just built.
Include these Vanity URL’s in your LBC submissions.
Setup an Advanced Segment in Analytics to Track your Campaign Url.

Summary + Action Items
Identify Which of the 3 Problems Affect You
What is the Status Quo of your Listings?
Create a Local SEO Action Plan
Create a White Listed Data Feed
Optimize Listings, Build Citations & Reviews
Monitor Campaigns in Analytics & E-Commerce
If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider.
http://getlisted.org/resources/trustedproviders.aspx

Thank You. Merci Beaucoup.
How Do I Rank
10, 100, 1000+ Locations?
Dev Basu, CEO
Powered by Search Inc.
hello@poweredbysearch.com
(416) 840-9044 & 1-866-611-5535
@devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

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Local SEO for National Enterprises - SMX Toronto - How to Rank 10, 100, 1000+ Locations

by Powered by Search Inc. on Apr 09, 2010

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Local SEO for National Enterprises - SMX Toronto - How to Rank 10, 100, 1000+ Locations — Presentation Transcript