Local Search On A Dime - SES Chicago 2009

Local Search On a Dime Dev Basu, CEO Powered by Search Inc. [email_address] 1-866-762-0001 Making Sense of Local SEO @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

Who is Powered by Search?
Toronto Based Internet Marketing Agency
Specialize in SMB and SME Solutions
In the Trenches Since 2006
Proven Results in:
Legal, Bankruptcy, Insurance, Entertainment, Health Care, Real Estate, and Home Services Industries.
Local Search Ranking Factors Contributor

Why Spend Time + Money on Local Search?
• Fastest Growing Area of Search.
• 70% of All Searches have Local Intent
Results Served up from Multiple Sources:
Search Engines
Mobile Search (iPhones + BlackBerry’s)
Location Aware Search becoming Prominent
Vertical Platforms (Yelp, Insider Pages, Super Pages)
• Local Search Queries have Higher Consumer Intent
• A Great Solution Whether You are a National Brand or Independent SMB.
• Excellent ROI

More Proof – 80% Screen Domination

And It’s Not Just for Google

Local Search Isn’t Limited to Search Engines Vertical Local Search + Social Review Portals Image Courtesy: www.davidmihm.com

Step 1: Optimize Your Website Localize + Optimize Your Website
Title Tags – Service Type + City Name, Your Brand Name
Eg: Personal Injury Lawyer Chicago, Smith & Smith LLP.
Consistent Name, Address, Phone #
Local Information on Your Home Page, About Us Page, Press Page, Contact Us Page
For a Complete List Visit http://www.davidmihm.com/local-search-ranking-factors.shtml

Step 1: Optimize Your Website What If I Don’t Have a Website? http://www.expand2web.com/blog/smallbiz-pricing/

Step 2: Claim Your Listings How to Take Ownership if Your Business Data http://getlisted.org

Step 2: Claim Your Listings Ensure Name, Address, Phone # Accuracy Main Search Engines https://www.google.com/lbc http://searchmarketing.yahoo.com/local/business.php https://ssl.bing.com/listings/ListingCenter.aspx 3 rd Party Providers https://my.superpages.com/spweb/products/business-listing https://selfenroll.citysearch.com/ http://list.infousa.com/dbupdate.htm http://www.insiderpages.com/advertiser/find_business http://webapp.localeze.com/bizreg/add.aspx http://www.openlist.com/update/ http://www.yelp.com/ http://local.botw.org/ http://www.yellowpages.com/sp/advertise/

Step 3: Populate Listings to 100% Add Categories, Services, Images, Videos, Reviews, Coupons

Step 3: Populate Listings to 100% Add Services, Images, Videos, Reviews, Coupons Courtesy: Blumenthals.org/blog

Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations

Beyond Basic Promotion Google Local Listing Ads + Google Adwords Local Ads **Currently Only In San Francisco & San Diego

Summary + Action Items
• Optimize Your Site + Localize It.
Claim Your Listings on Google, Yahoo, and Bing
Populate Your Profile with Consistent N.A.P
Build Citations to Your Profile.
Encourage Customer Reviews
Offer Exclusive Coupons to Your Customers.
If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider.
http://getlisted.org/resources/trustedproviders.aspx

Thank You. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. @devbasu | @poweredbysearch | www.poweredbysearch.com | www.devbasu.com Local Search On a Dime Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com 1-866-762-0001

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Local Search On A Dime - SES Chicago 2009

by Powered by Search Inc. on Dec 08, 2009

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Local Search On A Dime - SES Chicago 2009 — Presentation Transcript